Research update on strategy and the rural land manager for the RICS National Rural Conference, 18 June 2015, Royal Agricultural University Cirencester.

1. Charles Cowap
MBA MRICS FAAV
Strategy and the Land Manager
Land – delivering on all fronts
RICS Rural Conference
Cirencester
18 June 2015

2. Charles Cowap
MBA MRICS FAAV
Strategy?

3. Charles Cowap
MBA MRICS FAAV
Some research
• 151 land managers
– Chartered surveyors
– Resident agents
– Consultants
– Owners and Trustees
• 1.973 million + acres (may be up to 4 million)
• 73 definitions of strategy

4. Charles Cowap
MBA MRICS FAAV
The strategy Top 10!
10 = Setting and monitoring KPIs
9 = Portfolio Management
8 = Average return on capital

5. Charles Cowap
MBA MRICS FAAV
The Top 10
7 = Benchmarking against external or published
data
6 = Formal Tax Planning and Reviews
5 = Payback period

6. Charles Cowap
MBA MRICS FAAV
The Top 10
4 = Benchmarking against previous performance
3 = Cash Flow Monitoring
2 = Cash Flow Forecasting

7. Charles Cowap
MBA MRICS FAAV
And Number One!!!
CAPITAL AND
REVENUE
BUDGETING

8. Charles Cowap
MBA MRICS FAAV
AND A FEW THAT DIDN’T MAKE THE
CUT
But might be worth a look ……..

9. Charles Cowap
MBA MRICS FAAV
11 – 15: They came close!
11.Discounted Cash Flow
12.SWOT analysis
13.Vision Statements
14.Mission Statements
15.Competitor analysis

10. Charles Cowap
MBA MRICS FAAV
And from even further down
• Scenario Planning
• Environmental Analysis
– PESTEL and variants
• Stakeholder Mapping

11. Charles Cowap
MBA MRICS FAAV
Wooden Spoon
Business Model
Canvas

12. Charles Cowap
MBA MRICS FAAV
Given a free choice:
To me? Some thick berk talking utter
b**!!5/t and hoping no one realises
that here's a twit with a pinky ring and
no money, who knowingly proceeds
regardless that the listeners are all
actually fully aware of said
shortcomings, but that seems to get
away with it for long enough to
become part of the property scene.
Whereas the people who are any good
at it do not need to use buzz words as
they get how it all works without the
need to charge for this rubbish by the
hour.
The process of defining the vision,
mission, values, objectives and strategy
(tactics) of an estate.
Establish the time horizon and aims,
put in place a plan to deliver, KPI's to
monitor with a tandem vanity project
for the principal!
100 year plan
A must that most land
managers fail to complete.
Balancing the triple
bottom line
Alignment
the 8 key elements of strategic planning
are Core Values, Purpose, MIssion,
Strategic Anchors, Focus, Goals, Value
proposition and Brand (or reputation)
promise. All this needs careful
consideration and then execution -
thats the difficult bit!!

13. Charles Cowap
MBA MRICS FAAV

14. Charles Cowap
MBA MRICS FAAV
Contact Details
Translating new knowledge for rural professional practice
 cdcowap@gmail.com
 07947 706505
Twitter: @charlescowap
Blog: http://charlescowap.wordpress.com/
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