This document provides strategies for growing a presence on Google+. It suggests focusing a Google+ page around a niche market by defining the niche, finding people interested in that niche, and ensuring that 80% of posts are interest-based content related to the niche with the remaining 20% about the page owner. The document also recommends strategies like encouraging sharing, analyzing engagement, and taking advantage of Google+ features.

1. Chelsea Bevins
Google+ Strategies for growth
Google Image

2. 1.15 B
359 M
2013
Active users VS Registered users
Google+: Behind the numbers[Infographic]. (2014). Social Media Today. Retrieved from http://socialmediatoday.com/irfan-
ahmad/2168511/google-behind-numbers-infographic.
Google+ Users
Google Image

3. 38%
WOMEN
62%
MEN
31% 25-34 years old are the most active
Google+: Behind the numbers[Infographic]. (2014). Social Media Today. Retrieved from http://socialmediatoday.com/irfan-
ahmad/2168511/google-behind-numbers-infographic.
Google+ Active Users
Google Images

4. Drive Follower
Growth
Segment
Followers with
Circles
Know your
Audience
Take
Advantages of
Features
Analyze &
Adjust
Strategy
Be Visual
Encourage
people to
share
Become
eligible for
direct connect
Blog about
your page
Mak, L. (2011). How to build an effective Google+ brand strategy. Mashable. Retrieved from
http://mashable.com/2011/12/21/google-plus-brand-strategy/.
Strategies for Growth
Google Image

5. Blain, A. (2013). 10 Steps to developing a niche following on Google Plus. Viral Heat. Retrieved from
https://www.viralheat.com/blog/2013/04/17/10-steps-to-developing-a-niche-following-on-google-plus/.
Find a Niche Market
1. Define your niche
2. Type in keywords & find people
3. Use the 80 – 20 rule
4. Interact
5. 8 out of 10 posts should be about interest based
content
6. 2 out of 10 posts should be about you
7. Post often
Google Image

6. References
Blain, A. (2013). 10 Steps to developing a niche following on
Google Plus. Viral Heat. Retrieved from
https://www.viralheat.com/blog/2013/04/17/10-steps-to-
developing-a-niche-following-on-google-plus/.
Google+: Behind the numbers[Infographic]. (2014). Social Media
Today. Retrieved from http://socialmediatoday.com/irfan-
ahmad/2168511/google-behind-numbers-infographic.
Mak, L. (2011). How to build an effective Google+ brand strategy.
Mashable. Retrieved from
http://mashable.com/2011/12/21/google-plus-brand-strategy/.