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Jill Lawrence
                  Vaughan, APR
BECOME A LEADER   Director of

 COMMUNICATOR     Communications

                  Virginia Lotter y
WHAT IS A LEADER COMMUNICATOR?



More than sharing information

Communicating that moves
people to action (and they feel
great about doing it)
THE
EXPERTS:
MY
MENTORS

Sheila Hill -
Christian

President &
CEO

Hill-Christian
Consulting
Group
THE
EXPERTS:
MY
MENTORS


Paula Otto

Executive
Director

Virginia
Lotter y
THE
EXPERTS:
MY
MENTORS


Kim Farlow

Director, Publ
ic Relations

Big River
THE
   EXPERTS:
   MY
   MENTORS

Pam DiSalvo
L e p l ey, A P R

Chief
Communications
Officer/Executive
D i r e c to r, D i v i s i o n o f
U n i v e r s i t y Re l a t i o n s

Virginia
C o m m o nw e a l t h
University
THE
 EXPERTS:
 MY
 MENTORS


Denise Wright

Communications
& PR Manager

Luck Stone
Corporati on
THE
 EXPERTS:
 MY
 MENTORS


Tina
Lamber t, CAE

Vice
President, Memb
er & Public
Relations

Virginia Society
of CPAs
THE
 EXPERTS:
 MY
 MENTORS


Linnie S.
Car ter, Ph.D., AP
R

President & CEO

Linnie Car ter &
Associates LLC
COMMUNICATE WITH INTEGRIT Y



Have a clear sense of your moral compass
Be open and honest
Keep your promises
Don’t hold on to bad news
Be fiercely loyal to your organization
Tackle healthy conflict head on
NEVER burn bridges
COMMUNICATE WITH INTEGRIT Y



Take the high road
Actions speak louder than words
Lead by example
You either make or break the message
TAKE TIME TO COMMUNICATE



Schedule time on your calendar to
 communicate
Make the most of that time
Saying you don’t have time is not an option
Be accessible to everyone in the
 organization
REMEMBER THE FUNDAMENTALS



Stop and listen
Talk to your audience, not to yourself
Respond to the most difficult call first
Think about the “how” and “why”
Demonstrate your passion
Be curious
Document as much as possible
REMEMBER THE FUNDAMENTALS


Never handle a piece of paper or electronic
 communication more than once
Always have someone proofread your
 writing
Select the right communications vehicle
Ask open-ended questions to spark
 dialogue
Know your audience
BUILD TRUST WITH PEOPLE



Be decisive
Keep your ego in check
Go out of your way to communicate to all
 and treat everyone with respect
Build relationships with difficult people
Say thank you often
Keep your cool
BUILD TRUST WITH PEOPLE

Be visible and approachable
Make others feel good about themselves
 and their contributions
Ask for others’ opinions regularly
Focus on relationships
LEARN THE BUSINESS



Learn how to hold your own in a business
 conversation
Know the jargon, as annoying as it is
Take the jobs no one else wants
Be a life-long learner and surround yourself
 with others who embrace this
LEARN THE BUSINESS



Immerse yourself in other areas
Monitor industry trends
Understand the organizational strategy
How do you fit in?
How do other departments fit in?
How can you help and add value?
Be a silo buster
CHECK FOR UNDERSTANDING


Answer questions
Go beyond answering questions, create
 conversations
Ask questions. Do others get it?
7 times, 7 ways
AVOID THESE AT ALL COSTS!


Saying something in e-mail that you would
 not say to someone’s face
Being unresponsive
Not answering a question because the
 recipient will not like the answer
Inappropriate use of e-mail
Typos
Sitting in meetings and offering nothing
AVOID THESE AT ALL COSTS!



Being afraid to ask questions
Requesting something from a colleague
 at the last minute or past due
E-mailing or texting during meetings or
 meals
Being inconsistent
BONUS TIPS FROM JILL




Do not gossip
In a status meeting, make your point and
 move on
Rehearse every time, especially when you
 don’t think you need to
BONUS TIPS FROM JILL



Are you a constant positive reflection of
 the organization?
Does your personal brand sparkle? If
 not, scrub it!
Have you Googled yourself lately?
YOUR PERSONAL BRAND IS
      EVERYWHERE
QUESTIONS?




Let’s check for understanding!
GO FORTH AND COMMUNICATE




                  Thank you!

        Jill Lawrence Vaughan, APR
http://www.linkedin.com/pub/jill-lawrence-vaughan

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Become a leader communicator 11 1 2011 without notes

  • 1. Jill Lawrence Vaughan, APR BECOME A LEADER Director of COMMUNICATOR Communications Virginia Lotter y
  • 2. WHAT IS A LEADER COMMUNICATOR? More than sharing information Communicating that moves people to action (and they feel great about doing it)
  • 3. THE EXPERTS: MY MENTORS Sheila Hill - Christian President & CEO Hill-Christian Consulting Group
  • 6. THE EXPERTS: MY MENTORS Pam DiSalvo L e p l ey, A P R Chief Communications Officer/Executive D i r e c to r, D i v i s i o n o f U n i v e r s i t y Re l a t i o n s Virginia C o m m o nw e a l t h University
  • 7. THE EXPERTS: MY MENTORS Denise Wright Communications & PR Manager Luck Stone Corporati on
  • 8. THE EXPERTS: MY MENTORS Tina Lamber t, CAE Vice President, Memb er & Public Relations Virginia Society of CPAs
  • 9. THE EXPERTS: MY MENTORS Linnie S. Car ter, Ph.D., AP R President & CEO Linnie Car ter & Associates LLC
  • 10. COMMUNICATE WITH INTEGRIT Y Have a clear sense of your moral compass Be open and honest Keep your promises Don’t hold on to bad news Be fiercely loyal to your organization Tackle healthy conflict head on NEVER burn bridges
  • 11. COMMUNICATE WITH INTEGRIT Y Take the high road Actions speak louder than words Lead by example You either make or break the message
  • 12. TAKE TIME TO COMMUNICATE Schedule time on your calendar to communicate Make the most of that time Saying you don’t have time is not an option Be accessible to everyone in the organization
  • 13. REMEMBER THE FUNDAMENTALS Stop and listen Talk to your audience, not to yourself Respond to the most difficult call first Think about the “how” and “why” Demonstrate your passion Be curious Document as much as possible
  • 14. REMEMBER THE FUNDAMENTALS Never handle a piece of paper or electronic communication more than once Always have someone proofread your writing Select the right communications vehicle Ask open-ended questions to spark dialogue Know your audience
  • 15. BUILD TRUST WITH PEOPLE Be decisive Keep your ego in check Go out of your way to communicate to all and treat everyone with respect Build relationships with difficult people Say thank you often Keep your cool
  • 16. BUILD TRUST WITH PEOPLE Be visible and approachable Make others feel good about themselves and their contributions Ask for others’ opinions regularly Focus on relationships
  • 17. LEARN THE BUSINESS Learn how to hold your own in a business conversation Know the jargon, as annoying as it is Take the jobs no one else wants Be a life-long learner and surround yourself with others who embrace this
  • 18. LEARN THE BUSINESS Immerse yourself in other areas Monitor industry trends Understand the organizational strategy How do you fit in? How do other departments fit in? How can you help and add value? Be a silo buster
  • 19. CHECK FOR UNDERSTANDING Answer questions Go beyond answering questions, create conversations Ask questions. Do others get it? 7 times, 7 ways
  • 20. AVOID THESE AT ALL COSTS! Saying something in e-mail that you would not say to someone’s face Being unresponsive Not answering a question because the recipient will not like the answer Inappropriate use of e-mail Typos Sitting in meetings and offering nothing
  • 21. AVOID THESE AT ALL COSTS! Being afraid to ask questions Requesting something from a colleague at the last minute or past due E-mailing or texting during meetings or meals Being inconsistent
  • 22. BONUS TIPS FROM JILL Do not gossip In a status meeting, make your point and move on Rehearse every time, especially when you don’t think you need to
  • 23. BONUS TIPS FROM JILL Are you a constant positive reflection of the organization? Does your personal brand sparkle? If not, scrub it! Have you Googled yourself lately?
  • 24. YOUR PERSONAL BRAND IS EVERYWHERE
  • 26. GO FORTH AND COMMUNICATE Thank you! Jill Lawrence Vaughan, APR http://www.linkedin.com/pub/jill-lawrence-vaughan