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Cbs asset review 6 22-13
1. Chris Corson
ACCOUNT EXECUTIVE
CBS RADIO – DALLAS
214-525-7032
Chris.corson@cbsradio.com
Dallas FortWorth
Texas
National CBS Map
DFW Radio Station by Station Profiles
Digital Assets
June 2013
4. 0
10
20
30
40
50
60
70
Full Time
Employment
57.6%
13.5%
10.4%
4.3%
7%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
P18-24
10.6%
26.5%
P25-34 P35-44 P45-54 P55-64 P65+
18.7%
21.5%
16.2%
6.6%
Age
Female
54.3%
Male
45.7%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
49.4%
30.9%
19.6%
Household Income
Rent / Other
24.9%
Own
75.1%
Home Ownership
STATION PROFILE
Online Stats
103.7 Lite FM Website
Monthly Page views: 323,615
Monthly Unique Visitors: 51,188
Monthly Streaming Sessions: 149,485
Email Database: 69,125
Weekly Consumer Reach 12+Consumer
1,071,800 per week (19.7% Reach)
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 1,022,900 Qualitative Respondents: 529 Estimates displayed are for % Composition. This service is not
part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
5. 0
5000
10000
15000
20000
25000
30000
35000
40000
Under
$25K
7,000
0
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
18,900
23,400
33,700
37,400
Household Income
Female
68,900
Male
51,500
Gender
STATION PROFILE
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KVIL-FM and Personally
attended/visited rock concert (yr)/KVIL-FM and Belong to health or exercise club/ KVIL-FM and Spent $100-$499 on csmtcs,
perfumes, skin care items. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population:
120,400 / 330,900/215,000 Qualitative Respondents: 57 / 166 / 108 Estimates displayed are for target persons. This service is not
part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
KVIL-FM & Personally
Attended/Visited Rock Concert (yr)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
P18-24
15,200
40,100
P25-34 P35-44 P45-54 P55-64 P65+
24,300
22,500
14,900
3,400
Age
0
20000
40000
60000
80000
100000
120000
Under
$25K
12,800
25,100
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
43,700
38,600
111,400
99,400
Household Income
Female
202,500
Male
128,400
Gender
KVIL-FM & Belong to Health or
Exercise Club
0
10000
20000
30000
40000
50000
60000
70000
80000
P18-24
42,900
72,800
P25-34 P35-44 P45-54 P55-64 P65+
71,500
59,400
65,300
19,000
Age
0
10000
20000
30000
40000
50000
60000
Under
$25K
23,700
11,700
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
24,400
42,300
55,800 57,100
Household Income
Female
173,200
Male
41,800
Gender
0
10000
20000
30000
40000
50000
60000
70000
80000
P18-24
31,200
68,200
P25-34 P35-44 P45-54 P55-64 P65+
27,900
49,100
28,000
10,600
Age
KVIL-FM & Spent $100-$499 on csmtcs,
Perfumes, Skin Care Items(yr)
6. 0
10
20
30
40
50
60
70
Full Time
Employment
60.5%
15.6%
7.4% 5.5%
2.4%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
40
P18-24
11.9%
18.9%
P25-34 P35-44 P45-54 P55-64 P65+
34.4%
26.2%
7.3%
1.3%
Age
Female
43.8%
Male
56.2%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
51%
31.2%
17.8%
Household Income
Rent / Other
26.8%
Own
73.2%
Home Ownership
KJKK WEBSITE
Monthly Page views: 199,809
Monthly Unique Visitors: 39,364
Monthly Streaming Sessions: 52,322
Email Database: 25,377
Weekly Cume Persons 18+
777,900
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KJKK. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 853,800 Qualitative Respondents: 399 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
STATION PROFILE
Online Stats
Weekly Consumer Reach 12+Consumer
930,400 (17.1% Reach)
7. 0
50000
100000
150000
200000
250000
Under
$25K
24,700
52,800
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
85,400
100,800
165,700
213,700
Household Income
Female
268,600
Male
374,600
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KJKK-FM and Used any sit-
down restaurant for dinner(mo))/KJKK-FM and Personally attended/visited any professional sports event(yr)/ KJKK-FM and
Personally attended/ visited rock concert. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 643,200 / 424,200/134,800 Qualitative Respondents: 300 / 210 / 58 Estimates displayed are for target
persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating
Council(MRC)
KJKK-FM & Used Any Sit Down
Restaurant for Dinner (mo)
0
50000
100000
150000
200000
250000
300000
P18-24
76,900
104,900
P25-34 P35-44 P45-54 P55-64 P65+
252,500
152,600
46,800
9,500
Age
0
20000
40000
60000
80000
100000
120000
140000
160000
Under
$25K
5,100
34,600
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
57,700
70,900
108,400
147,400
Household Income
Female
199,700
Male
224,500
Gender
KJKK-FM & Personally Attended /Visited
Any Professional Sports Event (yr)
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
P18-24
31,600
71,500
P25-34 P35-44 P45-54 P55-64 P65+
164,800
108,000
37,700
6,900
Age
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Under
$25K
6,000
21,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
10,500
31,900
21,600
43,800
Household Income
Female
69,400
Male
65,400
Gender
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
P18-24
22,600 24,400
P25-34 P35-44 P45-54 P55-64 P65+
58,000
24,400
5,300
0
Age
KJKK-FM and Personally Attended/
Visited Rock Concert (yr)
STATION PROFILE
8. STATION PROFILE
0
10
20
30
40
50
60
Full Time
Employment
47.8%
15%
6.8%
1.4%
18.3%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
40
P18-24
6.9%
8.9%
P25-34 P35-44 P45-54 P55-64 P65+
7.1%
29.2%
35.2%
12.8%
Age
Female
47.8%
Male
52.2%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
45.9%
32.4%
21.7%
Household Income
Rent / Other
17.1%
Own
82.9%
Home Ownership
Online Stats
KLUV Website
Monthly Page views: 309,513
Monthly Unique Visitors: 40,413
Monthly Streaming Sessions: 149,261
Email Database: 25,861
Weekly Cume Persons 18+
967,400
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KLUV DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 977,900 Qualitative Respondents: 643 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Online Stats
Weekly Consumer Reach 12+Consumer
1,095,100 (20.2% Reach)
9. 0
20000
40000
60000
80000
100000
120000
140000
160000
Under
$25K
9,900 10,800
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
40,400 37,900
80,600
150,100
Household Income
Female
169,200
Male
160,600
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KLUV-FM and Total foreign
personal/vacation trps (3yrs)/KLUV-FM and household owns a RV (motor home) or Household owns a powerboat/ KLUV-FM
and Personally attended/ visited live theater (yr) or personally attended/visited an art museum. DALLAS-FT WORTH METRO
Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 329,700 / 62,300/272,000 Qualitative Respondents: 224
/ 224 / 38 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council(MRC)
KLUV-FM & Total Foreign personal/
Vacation Trips (3yrs)
0
20000
40000
60000
80000
100000
120000
P18-24
13,300
38,200
P25-34 P35-44 P45-54 P55-64 P65+
27,100
107,000 107,100
37,000
Age
0
5000
10000
15000
20000
25000
30000
35000
Under
$25K
1,200 1,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
7,300
4,200
19,300
28,900
Household Income
Female
26,600
Male
35,600
Gender
KLUV-FM & (Household Own a RV (motor
home) Or Household owns a powerboat)
0
5000
10000
15000
20000
25000
30000
35000
P18-24
0 0
P25-34 P35-44 P45-54 P55-64 P65+
700
23,400
29,200
9,000
Age
0
20000
40000
60000
80000
100000
120000
Under
$25K
17,600
24,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,700
39,700
69,700
105,100
Household Income
Female
155,300
Male
116,700
Gender
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
P18-24
19,400 14,900
P25-34 P35-44 P45-54 P55-64 P65+
17,500
53,900
120,800
45,500
Age
KLUV-FM and Personally Attended/
Visited live theater (yr) Or Personally
attended/ Visited Art Museum (yr)
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
10. 0
10
20
30
40
50
60
70
Full Time
Employment
66.5%
14.6%
2.5% 3.4%
8%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
P18-24
8.9%
22.1%
P25-34 P35-44 P45-54 P55-64 P65+
22.4%
29.7%
9.6%
8.3%
Age
Female
31.4%
Male
68.6%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
41.3%
34.3%
24.4%
Household Income
Rent / Other
26%
Own
74%
Home Ownership
Online Stats
CBSDFW.COM
Monthly Page views: 4,869,352
Monthly Unique Visitors: 1,579,454
Monthly Streaming Sessions: 329,775
Email Database: 15,055
Weekly Cume Persons 18+
358,200
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KRLD-FM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 392,900 Qualitative Respondents: 199 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
STATION PROFILE
Online StatsOnline Stats
Weekly Consumer Reach 12+Consumer
254,500 weekly reach
11. 0
10000
20000
30000
40000
50000
60000
Under
$25K
7,900 6,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,900
31,400
12,300
50,200
Household Income
Female
42,700
Male
81,400
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-FM and belong to
health or exercise club/ KRLD-FM and household purchased furniture/mattress store (yr)/ KRLD-FM and household purchased
hardware/paint/lawn/garden items at any hardware/paint/lawn/garden store (yr). DALLAS-FT WORTH METRO Scarborough
R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 124,100 / 116,000/ 272,100 Qualitative Respondents: 64 / 62 / 148
Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council(MRC)
KRLD-FM & Belong to Health Or
Exercise Club
0
5000
10000
15000
20000
25000
30000
35000
40000
P18-24
17,300
26,500
P25-34 P35-44 P45-54 P55-64 P65+
28,400
33,700
15,200
3,000
Age
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Under
$25K
10,900 9,900
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
11,200
23,400
15,400
45,200
Household Income
Female
38,500
Male
77,400
Gender
KRLD-FM & Household Purchased Furniture/
Mattress Store (yr)
0
5000
10000
15000
20000
25000
30000
35000
P18-24
7,200
9,900
P25-34 P35-44 P45-54 P55-64 P65+
11,200
26,100
12,600
8,200
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Under
$25K
22,200
28,000
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
35,500
41,200
52,700
92,500
Household Income
Female
85,200
Male
186,900
Gender
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
P18-24
13,600
53,800
P25-34 P35-44 P45-54 P55-64 P65+
71,000
81,300
27,600 24,900
Age
KRLD-FM and Household Purchased
Harware/ Paint/ Garden Items at Any
Hardware/Paint/Lawn/Garden Store
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
12. STATION PROFILE
0
10
20
30
40
50
60
70
80
Full Time
Employment
68.8%
6.4% 3.6%
0.5%
11.9%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
P18-24
1.1%
7.4%
P25-34 P35-44 P45-54 P55-64 P65+
21.7%
27.5%
24.1%
18.1%
Age
Female
36.1%
Male
63.9%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
56.1%
29.9%
14.1%
Household Income
Rent / Other
13.7%
Own
86.3%
Home Ownership
CBSDFW.COM
Monthly Page views: 4,869,352
Monthly Unique Visitors: 1,579,454
Monthly Streaming Sessions: 133,639
Email Database: 15,664
Weekly Cume Persons 18+
402,100
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KRLD-AM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 350,600 Qualitative Respondents: 258 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Consumer Reach 12+Consumer
485,500 per week
Online Stats
13. 0
20000
40000
60000
80000
100000
120000
Under
$25K
13,300
30,700
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
30,500
47,900
80,500
106,700
Household Income
Female
115,600
Male
194,000
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-AM and visited any sit-
down restaurant (mo)/ KRLD-FM and household has stocks or stock options)/ KRLD-FM and personally attend/visited art
museum (yr) or personally attend/ visited symphony concert, opera, etc. (yr)). DALLAS-FT WORTH METRO Scarborough R2
2012: SEP11-AUG12. Adults 18+. Qualitative Population: 309,600 / 122,400 / 135,000 Qualitative Respondents: 226 / 90 / 105
Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council (MRC)
KRLD-AM & Visited Any Sit-down
Restaurant (mo)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
P18-24
4,000
22,700
P25-34 P35-44 P45-54 P55-64 P65+
63,900
90,800
75,900
52,300
Age
0
10000
20000
30000
40000
50000
60000
Under
$25K
600
7,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
16,500
13,600
30,400
54,000
Household Income
Female
44,100
Male
78,300
Gender
KRLD-AM & Household Has
Stock or Stock Options
0
10000
20000
30000
40000
50000
60000
P18-24
0 2,000
P25-34 P35-44 P45-54 P55-64 P65+
27,900
52,300
17,500
22,800
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
Under
$25K
1,500
8,900
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,400
12,000
45,800
51,400
Household Income
Female
63,200
Male
71,800
Gender
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
P18-24
0
13,600
P25-34 P35-44 P45-54 P55-64 P65+
32,900
34,600
32,600
21,300
Age
KRLD-AM and Personally Attened/Visited
Art Museum (yr) Or Personally Attending
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
14. STATION PROFILE
0
10
20
30
40
50
60
70
Full Time
Employment
61.6%
14.7%
11.5%
4.7% 3.8%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
10
20
30
40
50
60
P18-24
17.5%
49.6%
P25-34 P35-44 P45-54 P55-64 P65+
17.2%
5.8%
5.8%
1.8%
Age
Female
47.5%
Male
52.5%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
15.3%
47.3%
37.5%
Household Income
Rent / Other
42.6%
Own
57.4%
Home Ownership
Online Stats
MEGA 107.5 WEBSITE
Monthly Page views: 325,787
Monthly Unique Visitors: 81,314
Monthly Streaming Sessions: 115,881
Email Database: 3,345
Weekly Cume Persons 18+
417,700
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KMVK DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 498,300 Qualitative Respondents: 167 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Online StatsOnline StatsOnline Stats
Consumer Reach 12+Consumer
525,300 per week
15. 0
10000
20000
30000
40000
50000
60000
Under
$25K
37,800 39,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
54,100
19,700
23,600 24,100
Household Income
Female
99,400
Male
99,300
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KMVK-FM and personally
attended / visited any professional sports event (yr))/ KMVK-FM and use wireless/ cell phone for text messaging)/ KMVK-FM
and attended 3+ movies at the theater (3 months) DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 198,600 / 389,600 / 123,900 Qualitative Respondents: 60 / 118 / 45 Estimates displayed are for target
persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council
(MRC)
KMVK-FM & Personally Attended/
Visited any professional sports event
(yr)
0
20000
40000
60000
80000
100000
120000
P18-24
20,500
108,800
P25-34 P35-44 P45-54 P55-64 P65+
36,500
21,300
7,600
3,900
Age
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Under
$25K
56,800
65,400
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
157,100
38,100 40,500
31,600
Household Income
Female
189,500
Male
200,000
Gender
KMVK-FM & Uses Wireless/ Cell Phone for
Text Messaging
0
50000
100000
150000
200000
250000
P18-24
51,500
228,500
P25-34 P35-44 P45-54 P55-64 P65+
61,900
26,500
18,600
2,600
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Under
$25K
2,400
30,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
59,200
8,000
17,200
7,000
Household Income
Female
61,700
Male
62,200
Gender
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
P18-24
35,000
40,900
P25-34 P35-44 P45-54 P55-64 P65+
22,900
13,200
9,900
1,900
Age
KMVK-FM and Attended 3+ Movies at
Theater (3+)
STATION PROFILE
16. Frequency:
Internet radio
KJKK 100.3 HD-3
Format:
Alternative/Indie Rock
The Indie-verse is your one stop where you
will hear the best from the dawn of indie,
new wave, college and alternative to the
next wave of British, local and national
independent artists
HD STATIONS/STREAMS &
MOBILE APPS
Frequency:
Internet radio
KLUV 98.7 HD-2
Format:
Oldies
The original KLUV Oldies Radio, with
Elvis, Chuck Berry, Brenda Lee, Ricky
Nelson, Dion, The Shirelles, The Four
Seasons and more
Frequency:
Internet radio
KMVK 107.5 HD-2
Format:
Smooth Jazz
North Texas' only place for
Smooth Jazz
Frequency:
Internet radio
KJKK 100.3 HD-2
Format:
Adult Standards
The sound salutes the Rat Pack;
Sinatra, Dean Martin, Sammy
Davis Jr. and more
Frequency:
Internet radio
KVIL 103.7 HD-2
Format:
Christian Rock
Playing the best in Christian
Rock as well as holiday music
starting in November
The CBS Local Mobile
network includes:
1) The city-specific CBS
Local “Your Day” app
2) Our mobile websites
Mobile Ad Units:
320x50 banner display
:30/:60 streaming audio
55.8% (105 Index) of CBS
Radio Listeners have a
Smartphone (May 2013)
17.
18. CBS hasWeb Coverage
(Banner and Streaming) in
America’s Largest
Markets.This includes
Auto Display with “CBS
Bannerlink”.
CBS Local Pages
Offers “Consumer to
Company” Connections
throughout the
country.
(Next Page)
19. CBS Local Pages 3 SIMPLE STEPS
We build you a rich, engaging
PLACE PAGE to make you stand
out from the competition
Your PLACE PAGE appears on
CBSDFW Directory and across
the CityGrid Network
View connections on your
PLACE PAGE and manage your
marketing from one simple
tool
RESULT: You get Qualified Customers who are ready to buy.
20. Product Overview
• Display auto dealer inventory in a banner ad
• Inventory updates automatically
• Utilizes dealers existing data aggregator (ie. Cars.com, Autotrader)
• Users will be able to see all information about any particular car
• Price
• Mileage
• History
• Features
• Users can watch a video about any car in the dealer inventory
• User can click through to dealer website or call dealer for more info
• User engagement with banner is all tracked in real time dashboard (impressions, interaction, clicks thru,
video play time, leads generated)
Page 20
CBS “BANNERLINK” IS
AUTO BANNER DISPLAY