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Chris Corson
ACCOUNT EXECUTIVE
CBS RADIO – DALLAS
214-525-7032
Chris.corson@cbsradio.com
Dallas FortWorth
Texas
National CBS Map
DFW Radio Station by Station Profiles
Digital Assets
June 2013
53.6% Total Market
Reach By CBS
60.4% Market Reach High Income
0
10
20
30
40
50
60
70
Full Time
Employment
57.6%
13.5%
10.4%
4.3%
7%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
P18-24
10.6%
26.5%
P25-34 P35-44 P45-54 P55-64 P65+
18.7%
21.5%
16.2%
6.6%
Age
Female
54.3%
Male
45.7%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
49.4%
30.9%
19.6%
Household Income
Rent / Other
24.9%
Own
75.1%
Home Ownership
STATION PROFILE
Online Stats
103.7 Lite FM Website
Monthly Page views: 323,615
Monthly Unique Visitors: 51,188
Monthly Streaming Sessions: 149,485
Email Database: 69,125
Weekly Consumer Reach 12+Consumer
1,071,800 per week (19.7% Reach)
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 1,022,900 Qualitative Respondents: 529 Estimates displayed are for % Composition. This service is not
part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
0
5000
10000
15000
20000
25000
30000
35000
40000
Under
$25K
7,000
0
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
18,900
23,400
33,700
37,400
Household Income
Female
68,900
Male
51,500
Gender
STATION PROFILE
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KVIL-FM and Personally
attended/visited rock concert (yr)/KVIL-FM and Belong to health or exercise club/ KVIL-FM and Spent $100-$499 on csmtcs,
perfumes, skin care items. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population:
120,400 / 330,900/215,000 Qualitative Respondents: 57 / 166 / 108 Estimates displayed are for target persons. This service is not
part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
KVIL-FM & Personally
Attended/Visited Rock Concert (yr)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
P18-24
15,200
40,100
P25-34 P35-44 P45-54 P55-64 P65+
24,300
22,500
14,900
3,400
Age
0
20000
40000
60000
80000
100000
120000
Under
$25K
12,800
25,100
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
43,700
38,600
111,400
99,400
Household Income
Female
202,500
Male
128,400
Gender
KVIL-FM & Belong to Health or
Exercise Club
0
10000
20000
30000
40000
50000
60000
70000
80000
P18-24
42,900
72,800
P25-34 P35-44 P45-54 P55-64 P65+
71,500
59,400
65,300
19,000
Age
0
10000
20000
30000
40000
50000
60000
Under
$25K
23,700
11,700
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
24,400
42,300
55,800 57,100
Household Income
Female
173,200
Male
41,800
Gender
0
10000
20000
30000
40000
50000
60000
70000
80000
P18-24
31,200
68,200
P25-34 P35-44 P45-54 P55-64 P65+
27,900
49,100
28,000
10,600
Age
KVIL-FM & Spent $100-$499 on csmtcs,
Perfumes, Skin Care Items(yr)
0
10
20
30
40
50
60
70
Full Time
Employment
60.5%
15.6%
7.4% 5.5%
2.4%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
40
P18-24
11.9%
18.9%
P25-34 P35-44 P45-54 P55-64 P65+
34.4%
26.2%
7.3%
1.3%
Age
Female
43.8%
Male
56.2%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
51%
31.2%
17.8%
Household Income
Rent / Other
26.8%
Own
73.2%
Home Ownership
KJKK WEBSITE
Monthly Page views: 199,809
Monthly Unique Visitors: 39,364
Monthly Streaming Sessions: 52,322
Email Database: 25,377
Weekly Cume Persons 18+
777,900
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KJKK. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 853,800 Qualitative Respondents: 399 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
STATION PROFILE
Online Stats
Weekly Consumer Reach 12+Consumer
930,400 (17.1% Reach)
0
50000
100000
150000
200000
250000
Under
$25K
24,700
52,800
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
85,400
100,800
165,700
213,700
Household Income
Female
268,600
Male
374,600
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KJKK-FM and Used any sit-
down restaurant for dinner(mo))/KJKK-FM and Personally attended/visited any professional sports event(yr)/ KJKK-FM and
Personally attended/ visited rock concert. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 643,200 / 424,200/134,800 Qualitative Respondents: 300 / 210 / 58 Estimates displayed are for target
persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating
Council(MRC)
KJKK-FM & Used Any Sit Down
Restaurant for Dinner (mo)
0
50000
100000
150000
200000
250000
300000
P18-24
76,900
104,900
P25-34 P35-44 P45-54 P55-64 P65+
252,500
152,600
46,800
9,500
Age
0
20000
40000
60000
80000
100000
120000
140000
160000
Under
$25K
5,100
34,600
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
57,700
70,900
108,400
147,400
Household Income
Female
199,700
Male
224,500
Gender
KJKK-FM & Personally Attended /Visited
Any Professional Sports Event (yr)
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
P18-24
31,600
71,500
P25-34 P35-44 P45-54 P55-64 P65+
164,800
108,000
37,700
6,900
Age
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Under
$25K
6,000
21,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
10,500
31,900
21,600
43,800
Household Income
Female
69,400
Male
65,400
Gender
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
P18-24
22,600 24,400
P25-34 P35-44 P45-54 P55-64 P65+
58,000
24,400
5,300
0
Age
KJKK-FM and Personally Attended/
Visited Rock Concert (yr)
STATION PROFILE
STATION PROFILE
0
10
20
30
40
50
60
Full Time
Employment
47.8%
15%
6.8%
1.4%
18.3%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
40
P18-24
6.9%
8.9%
P25-34 P35-44 P45-54 P55-64 P65+
7.1%
29.2%
35.2%
12.8%
Age
Female
47.8%
Male
52.2%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
45.9%
32.4%
21.7%
Household Income
Rent / Other
17.1%
Own
82.9%
Home Ownership
Online Stats
KLUV Website
Monthly Page views: 309,513
Monthly Unique Visitors: 40,413
Monthly Streaming Sessions: 149,261
Email Database: 25,861
Weekly Cume Persons 18+
967,400
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KLUV DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 977,900 Qualitative Respondents: 643 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Online Stats
Weekly Consumer Reach 12+Consumer
1,095,100 (20.2% Reach)
0
20000
40000
60000
80000
100000
120000
140000
160000
Under
$25K
9,900 10,800
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
40,400 37,900
80,600
150,100
Household Income
Female
169,200
Male
160,600
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KLUV-FM and Total foreign
personal/vacation trps (3yrs)/KLUV-FM and household owns a RV (motor home) or Household owns a powerboat/ KLUV-FM
and Personally attended/ visited live theater (yr) or personally attended/visited an art museum. DALLAS-FT WORTH METRO
Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 329,700 / 62,300/272,000 Qualitative Respondents: 224
/ 224 / 38 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council(MRC)
KLUV-FM & Total Foreign personal/
Vacation Trips (3yrs)
0
20000
40000
60000
80000
100000
120000
P18-24
13,300
38,200
P25-34 P35-44 P45-54 P55-64 P65+
27,100
107,000 107,100
37,000
Age
0
5000
10000
15000
20000
25000
30000
35000
Under
$25K
1,200 1,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
7,300
4,200
19,300
28,900
Household Income
Female
26,600
Male
35,600
Gender
KLUV-FM & (Household Own a RV (motor
home) Or Household owns a powerboat)
0
5000
10000
15000
20000
25000
30000
35000
P18-24
0 0
P25-34 P35-44 P45-54 P55-64 P65+
700
23,400
29,200
9,000
Age
0
20000
40000
60000
80000
100000
120000
Under
$25K
17,600
24,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,700
39,700
69,700
105,100
Household Income
Female
155,300
Male
116,700
Gender
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
P18-24
19,400 14,900
P25-34 P35-44 P45-54 P55-64 P65+
17,500
53,900
120,800
45,500
Age
KLUV-FM and Personally Attended/
Visited live theater (yr) Or Personally
attended/ Visited Art Museum (yr)
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
0
10
20
30
40
50
60
70
Full Time
Employment
66.5%
14.6%
2.5% 3.4%
8%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
35
P18-24
8.9%
22.1%
P25-34 P35-44 P45-54 P55-64 P65+
22.4%
29.7%
9.6%
8.3%
Age
Female
31.4%
Male
68.6%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
41.3%
34.3%
24.4%
Household Income
Rent / Other
26%
Own
74%
Home Ownership
Online Stats
CBSDFW.COM
Monthly Page views: 4,869,352
Monthly Unique Visitors: 1,579,454
Monthly Streaming Sessions: 329,775
Email Database: 15,055
Weekly Cume Persons 18+
358,200
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KRLD-FM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 392,900 Qualitative Respondents: 199 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
STATION PROFILE
Online StatsOnline Stats
Weekly Consumer Reach 12+Consumer
254,500 weekly reach
0
10000
20000
30000
40000
50000
60000
Under
$25K
7,900 6,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,900
31,400
12,300
50,200
Household Income
Female
42,700
Male
81,400
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-FM and belong to
health or exercise club/ KRLD-FM and household purchased furniture/mattress store (yr)/ KRLD-FM and household purchased
hardware/paint/lawn/garden items at any hardware/paint/lawn/garden store (yr). DALLAS-FT WORTH METRO Scarborough
R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 124,100 / 116,000/ 272,100 Qualitative Respondents: 64 / 62 / 148
Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council(MRC)
KRLD-FM & Belong to Health Or
Exercise Club
0
5000
10000
15000
20000
25000
30000
35000
40000
P18-24
17,300
26,500
P25-34 P35-44 P45-54 P55-64 P65+
28,400
33,700
15,200
3,000
Age
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Under
$25K
10,900 9,900
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
11,200
23,400
15,400
45,200
Household Income
Female
38,500
Male
77,400
Gender
KRLD-FM & Household Purchased Furniture/
Mattress Store (yr)
0
5000
10000
15000
20000
25000
30000
35000
P18-24
7,200
9,900
P25-34 P35-44 P45-54 P55-64 P65+
11,200
26,100
12,600
8,200
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Under
$25K
22,200
28,000
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
35,500
41,200
52,700
92,500
Household Income
Female
85,200
Male
186,900
Gender
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
P18-24
13,600
53,800
P25-34 P35-44 P45-54 P55-64 P65+
71,000
81,300
27,600 24,900
Age
KRLD-FM and Household Purchased
Harware/ Paint/ Garden Items at Any
Hardware/Paint/Lawn/Garden Store
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
STATION PROFILE
0
10
20
30
40
50
60
70
80
Full Time
Employment
68.8%
6.4% 3.6%
0.5%
11.9%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
5
10
15
20
25
30
P18-24
1.1%
7.4%
P25-34 P35-44 P45-54 P55-64 P65+
21.7%
27.5%
24.1%
18.1%
Age
Female
36.1%
Male
63.9%
Gender
0
10
20
30
40
50
60
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
56.1%
29.9%
14.1%
Household Income
Rent / Other
13.7%
Own
86.3%
Home Ownership
CBSDFW.COM
Monthly Page views: 4,869,352
Monthly Unique Visitors: 1,579,454
Monthly Streaming Sessions: 133,639
Email Database: 15,664
Weekly Cume Persons 18+
402,100
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KRLD-AM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 350,600 Qualitative Respondents: 258 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Consumer Reach 12+Consumer
485,500 per week
Online Stats
0
20000
40000
60000
80000
100000
120000
Under
$25K
13,300
30,700
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
30,500
47,900
80,500
106,700
Household Income
Female
115,600
Male
194,000
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-AM and visited any sit-
down restaurant (mo)/ KRLD-FM and household has stocks or stock options)/ KRLD-FM and personally attend/visited art
museum (yr) or personally attend/ visited symphony concert, opera, etc. (yr)). DALLAS-FT WORTH METRO Scarborough R2
2012: SEP11-AUG12. Adults 18+. Qualitative Population: 309,600 / 122,400 / 135,000 Qualitative Respondents: 226 / 90 / 105
Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not
accredited by the Media Rating Council (MRC)
KRLD-AM & Visited Any Sit-down
Restaurant (mo)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
P18-24
4,000
22,700
P25-34 P35-44 P45-54 P55-64 P65+
63,900
90,800
75,900
52,300
Age
0
10000
20000
30000
40000
50000
60000
Under
$25K
600
7,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
16,500
13,600
30,400
54,000
Household Income
Female
44,100
Male
78,300
Gender
KRLD-AM & Household Has
Stock or Stock Options
0
10000
20000
30000
40000
50000
60000
P18-24
0 2,000
P25-34 P35-44 P45-54 P55-64 P65+
27,900
52,300
17,500
22,800
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
Under
$25K
1,500
8,900
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
15,400
12,000
45,800
51,400
Household Income
Female
63,200
Male
71,800
Gender
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
P18-24
0
13,600
P25-34 P35-44 P45-54 P55-64 P65+
32,900
34,600
32,600
21,300
Age
KRLD-AM and Personally Attened/Visited
Art Museum (yr) Or Personally Attending
STATION PROFILE
Chris Corson 214-525-7032 chris.corson@cbsradio.com
STATION PROFILE
0
10
20
30
40
50
60
70
Full Time
Employment
61.6%
14.7%
11.5%
4.7% 3.8%
Part Time
Employment
Homemaker Student Retired
Employment Status
0
10
20
30
40
50
60
P18-24
17.5%
49.6%
P25-34 P35-44 P45-54 P55-64 P65+
17.2%
5.8%
5.8%
1.8%
Age
Female
47.5%
Male
52.5%
Gender
0
10
20
30
40
50
Income Up
to $35K
Income
$35K-$75K
Income
$75K & Higher
15.3%
47.3%
37.5%
Household Income
Rent / Other
42.6%
Own
57.4%
Home Ownership
Online Stats
MEGA 107.5 WEBSITE
Monthly Page views: 325,787
Monthly Unique Visitors: 81,314
Monthly Streaming Sessions: 115,881
Email Database: 3,345
Weekly Cume Persons 18+
417,700
Source:
This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+.
Instant Qualitative Profile: Radio Station KMVK DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 498,300 Qualitative Respondents: 167 Estimates displayed are for % Composition. This service is not part
of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
Online StatsOnline StatsOnline Stats
Consumer Reach 12+Consumer
525,300 per week
0
10000
20000
30000
40000
50000
60000
Under
$25K
37,800 39,300
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
54,100
19,700
23,600 24,100
Household Income
Female
99,400
Male
99,300
Gender
Source:
This report was created using the following information: +Instant Qualitative Profile: Radio Station KMVK-FM and personally
attended / visited any professional sports event (yr))/ KMVK-FM and use wireless/ cell phone for text messaging)/ KMVK-FM
and attended 3+ movies at the theater (3 months) DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+.
Qualitative Population: 198,600 / 389,600 / 123,900 Qualitative Respondents: 60 / 118 / 45 Estimates displayed are for target
persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council
(MRC)
KMVK-FM & Personally Attended/
Visited any professional sports event
(yr)
0
20000
40000
60000
80000
100000
120000
P18-24
20,500
108,800
P25-34 P35-44 P45-54 P55-64 P65+
36,500
21,300
7,600
3,900
Age
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Under
$25K
56,800
65,400
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
157,100
38,100 40,500
31,600
Household Income
Female
189,500
Male
200,000
Gender
KMVK-FM & Uses Wireless/ Cell Phone for
Text Messaging
0
50000
100000
150000
200000
250000
P18-24
51,500
228,500
P25-34 P35-44 P45-54 P55-64 P65+
61,900
26,500
18,600
2,600
Age
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Under
$25K
2,400
30,200
$25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+
59,200
8,000
17,200
7,000
Household Income
Female
61,700
Male
62,200
Gender
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
P18-24
35,000
40,900
P25-34 P35-44 P45-54 P55-64 P65+
22,900
13,200
9,900
1,900
Age
KMVK-FM and Attended 3+ Movies at
Theater (3+)
STATION PROFILE
Frequency:
Internet radio
KJKK 100.3 HD-3
Format:
Alternative/Indie Rock
The Indie-verse is your one stop where you
will hear the best from the dawn of indie,
new wave, college and alternative to the
next wave of British, local and national
independent artists
HD STATIONS/STREAMS &
MOBILE APPS
Frequency:
Internet radio
KLUV 98.7 HD-2
Format:
Oldies
The original KLUV Oldies Radio, with
Elvis, Chuck Berry, Brenda Lee, Ricky
Nelson, Dion, The Shirelles, The Four
Seasons and more
Frequency:
Internet radio
KMVK 107.5 HD-2
Format:
Smooth Jazz
North Texas' only place for
Smooth Jazz
Frequency:
Internet radio
KJKK 100.3 HD-2
Format:
Adult Standards
The sound salutes the Rat Pack;
Sinatra, Dean Martin, Sammy
Davis Jr. and more
Frequency:
Internet radio
KVIL 103.7 HD-2
Format:
Christian Rock
Playing the best in Christian
Rock as well as holiday music
starting in November
The CBS Local Mobile
network includes:
1) The city-specific CBS
Local “Your Day” app
2) Our mobile websites
Mobile Ad Units:
320x50 banner display
:30/:60 streaming audio
55.8% (105 Index) of CBS
Radio Listeners have a
Smartphone (May 2013)
CBS hasWeb Coverage
(Banner and Streaming) in
America’s Largest
Markets.This includes
Auto Display with “CBS
Bannerlink”.
CBS Local Pages
Offers “Consumer to
Company” Connections
throughout the
country.
(Next Page)
CBS Local Pages 3 SIMPLE STEPS
We build you a rich, engaging
PLACE PAGE to make you stand
out from the competition
Your PLACE PAGE appears on
CBSDFW Directory and across
the CityGrid Network
View connections on your
PLACE PAGE and manage your
marketing from one simple
tool
RESULT: You get Qualified Customers who are ready to buy.
Product Overview
• Display auto dealer inventory in a banner ad
• Inventory updates automatically
• Utilizes dealers existing data aggregator (ie. Cars.com, Autotrader)
• Users will be able to see all information about any particular car
• Price
• Mileage
• History
• Features
• Users can watch a video about any car in the dealer inventory
• User can click through to dealer website or call dealer for more info
• User engagement with banner is all tracked in real time dashboard (impressions, interaction, clicks thru,
video play time, leads generated)
Page 20
CBS “BANNERLINK” IS
AUTO BANNER DISPLAY

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Cbs asset review 6 22-13

  • 1. Chris Corson ACCOUNT EXECUTIVE CBS RADIO – DALLAS 214-525-7032 Chris.corson@cbsradio.com Dallas FortWorth Texas National CBS Map DFW Radio Station by Station Profiles Digital Assets June 2013
  • 2.
  • 3. 53.6% Total Market Reach By CBS 60.4% Market Reach High Income
  • 4. 0 10 20 30 40 50 60 70 Full Time Employment 57.6% 13.5% 10.4% 4.3% 7% Part Time Employment Homemaker Student Retired Employment Status 0 5 10 15 20 25 30 P18-24 10.6% 26.5% P25-34 P35-44 P45-54 P55-64 P65+ 18.7% 21.5% 16.2% 6.6% Age Female 54.3% Male 45.7% Gender 0 10 20 30 40 50 60 Income Up to $35K Income $35K-$75K Income $75K & Higher 49.4% 30.9% 19.6% Household Income Rent / Other 24.9% Own 75.1% Home Ownership STATION PROFILE Online Stats 103.7 Lite FM Website Monthly Page views: 323,615 Monthly Unique Visitors: 51,188 Monthly Streaming Sessions: 149,485 Email Database: 69,125 Weekly Consumer Reach 12+Consumer 1,071,800 per week (19.7% Reach) Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KVIL. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 1,022,900 Qualitative Respondents: 529 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC)
  • 5. 0 5000 10000 15000 20000 25000 30000 35000 40000 Under $25K 7,000 0 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 18,900 23,400 33,700 37,400 Household Income Female 68,900 Male 51,500 Gender STATION PROFILE Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KVIL-FM and Personally attended/visited rock concert (yr)/KVIL-FM and Belong to health or exercise club/ KVIL-FM and Spent $100-$499 on csmtcs, perfumes, skin care items. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 120,400 / 330,900/215,000 Qualitative Respondents: 57 / 166 / 108 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) KVIL-FM & Personally Attended/Visited Rock Concert (yr) 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 P18-24 15,200 40,100 P25-34 P35-44 P45-54 P55-64 P65+ 24,300 22,500 14,900 3,400 Age 0 20000 40000 60000 80000 100000 120000 Under $25K 12,800 25,100 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 43,700 38,600 111,400 99,400 Household Income Female 202,500 Male 128,400 Gender KVIL-FM & Belong to Health or Exercise Club 0 10000 20000 30000 40000 50000 60000 70000 80000 P18-24 42,900 72,800 P25-34 P35-44 P45-54 P55-64 P65+ 71,500 59,400 65,300 19,000 Age 0 10000 20000 30000 40000 50000 60000 Under $25K 23,700 11,700 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 24,400 42,300 55,800 57,100 Household Income Female 173,200 Male 41,800 Gender 0 10000 20000 30000 40000 50000 60000 70000 80000 P18-24 31,200 68,200 P25-34 P35-44 P45-54 P55-64 P65+ 27,900 49,100 28,000 10,600 Age KVIL-FM & Spent $100-$499 on csmtcs, Perfumes, Skin Care Items(yr)
  • 6. 0 10 20 30 40 50 60 70 Full Time Employment 60.5% 15.6% 7.4% 5.5% 2.4% Part Time Employment Homemaker Student Retired Employment Status 0 5 10 15 20 25 30 35 40 P18-24 11.9% 18.9% P25-34 P35-44 P45-54 P55-64 P65+ 34.4% 26.2% 7.3% 1.3% Age Female 43.8% Male 56.2% Gender 0 10 20 30 40 50 60 Income Up to $35K Income $35K-$75K Income $75K & Higher 51% 31.2% 17.8% Household Income Rent / Other 26.8% Own 73.2% Home Ownership KJKK WEBSITE Monthly Page views: 199,809 Monthly Unique Visitors: 39,364 Monthly Streaming Sessions: 52,322 Email Database: 25,377 Weekly Cume Persons 18+ 777,900 Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KJKK. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 853,800 Qualitative Respondents: 399 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) STATION PROFILE Online Stats Weekly Consumer Reach 12+Consumer 930,400 (17.1% Reach)
  • 7. 0 50000 100000 150000 200000 250000 Under $25K 24,700 52,800 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 85,400 100,800 165,700 213,700 Household Income Female 268,600 Male 374,600 Gender Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KJKK-FM and Used any sit- down restaurant for dinner(mo))/KJKK-FM and Personally attended/visited any professional sports event(yr)/ KJKK-FM and Personally attended/ visited rock concert. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 643,200 / 424,200/134,800 Qualitative Respondents: 300 / 210 / 58 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) KJKK-FM & Used Any Sit Down Restaurant for Dinner (mo) 0 50000 100000 150000 200000 250000 300000 P18-24 76,900 104,900 P25-34 P35-44 P45-54 P55-64 P65+ 252,500 152,600 46,800 9,500 Age 0 20000 40000 60000 80000 100000 120000 140000 160000 Under $25K 5,100 34,600 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 57,700 70,900 108,400 147,400 Household Income Female 199,700 Male 224,500 Gender KJKK-FM & Personally Attended /Visited Any Professional Sports Event (yr) 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 P18-24 31,600 71,500 P25-34 P35-44 P45-54 P55-64 P65+ 164,800 108,000 37,700 6,900 Age 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 Under $25K 6,000 21,200 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 10,500 31,900 21,600 43,800 Household Income Female 69,400 Male 65,400 Gender 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 P18-24 22,600 24,400 P25-34 P35-44 P45-54 P55-64 P65+ 58,000 24,400 5,300 0 Age KJKK-FM and Personally Attended/ Visited Rock Concert (yr) STATION PROFILE
  • 8. STATION PROFILE 0 10 20 30 40 50 60 Full Time Employment 47.8% 15% 6.8% 1.4% 18.3% Part Time Employment Homemaker Student Retired Employment Status 0 5 10 15 20 25 30 35 40 P18-24 6.9% 8.9% P25-34 P35-44 P45-54 P55-64 P65+ 7.1% 29.2% 35.2% 12.8% Age Female 47.8% Male 52.2% Gender 0 10 20 30 40 50 Income Up to $35K Income $35K-$75K Income $75K & Higher 45.9% 32.4% 21.7% Household Income Rent / Other 17.1% Own 82.9% Home Ownership Online Stats KLUV Website Monthly Page views: 309,513 Monthly Unique Visitors: 40,413 Monthly Streaming Sessions: 149,261 Email Database: 25,861 Weekly Cume Persons 18+ 967,400 Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KLUV DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 977,900 Qualitative Respondents: 643 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) Online Stats Weekly Consumer Reach 12+Consumer 1,095,100 (20.2% Reach)
  • 9. 0 20000 40000 60000 80000 100000 120000 140000 160000 Under $25K 9,900 10,800 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 40,400 37,900 80,600 150,100 Household Income Female 169,200 Male 160,600 Gender Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KLUV-FM and Total foreign personal/vacation trps (3yrs)/KLUV-FM and household owns a RV (motor home) or Household owns a powerboat/ KLUV-FM and Personally attended/ visited live theater (yr) or personally attended/visited an art museum. DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 329,700 / 62,300/272,000 Qualitative Respondents: 224 / 224 / 38 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) KLUV-FM & Total Foreign personal/ Vacation Trips (3yrs) 0 20000 40000 60000 80000 100000 120000 P18-24 13,300 38,200 P25-34 P35-44 P45-54 P55-64 P65+ 27,100 107,000 107,100 37,000 Age 0 5000 10000 15000 20000 25000 30000 35000 Under $25K 1,200 1,300 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 7,300 4,200 19,300 28,900 Household Income Female 26,600 Male 35,600 Gender KLUV-FM & (Household Own a RV (motor home) Or Household owns a powerboat) 0 5000 10000 15000 20000 25000 30000 35000 P18-24 0 0 P25-34 P35-44 P45-54 P55-64 P65+ 700 23,400 29,200 9,000 Age 0 20000 40000 60000 80000 100000 120000 Under $25K 17,600 24,200 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 15,700 39,700 69,700 105,100 Household Income Female 155,300 Male 116,700 Gender 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 P18-24 19,400 14,900 P25-34 P35-44 P45-54 P55-64 P65+ 17,500 53,900 120,800 45,500 Age KLUV-FM and Personally Attended/ Visited live theater (yr) Or Personally attended/ Visited Art Museum (yr) STATION PROFILE Chris Corson 214-525-7032 chris.corson@cbsradio.com
  • 10. 0 10 20 30 40 50 60 70 Full Time Employment 66.5% 14.6% 2.5% 3.4% 8% Part Time Employment Homemaker Student Retired Employment Status 0 5 10 15 20 25 30 35 P18-24 8.9% 22.1% P25-34 P35-44 P45-54 P55-64 P65+ 22.4% 29.7% 9.6% 8.3% Age Female 31.4% Male 68.6% Gender 0 10 20 30 40 50 Income Up to $35K Income $35K-$75K Income $75K & Higher 41.3% 34.3% 24.4% Household Income Rent / Other 26% Own 74% Home Ownership Online Stats CBSDFW.COM Monthly Page views: 4,869,352 Monthly Unique Visitors: 1,579,454 Monthly Streaming Sessions: 329,775 Email Database: 15,055 Weekly Cume Persons 18+ 358,200 Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KRLD-FM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 392,900 Qualitative Respondents: 199 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) STATION PROFILE Online StatsOnline Stats Weekly Consumer Reach 12+Consumer 254,500 weekly reach
  • 11. 0 10000 20000 30000 40000 50000 60000 Under $25K 7,900 6,300 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 15,900 31,400 12,300 50,200 Household Income Female 42,700 Male 81,400 Gender Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-FM and belong to health or exercise club/ KRLD-FM and household purchased furniture/mattress store (yr)/ KRLD-FM and household purchased hardware/paint/lawn/garden items at any hardware/paint/lawn/garden store (yr). DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 124,100 / 116,000/ 272,100 Qualitative Respondents: 64 / 62 / 148 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) KRLD-FM & Belong to Health Or Exercise Club 0 5000 10000 15000 20000 25000 30000 35000 40000 P18-24 17,300 26,500 P25-34 P35-44 P45-54 P55-64 P65+ 28,400 33,700 15,200 3,000 Age 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 Under $25K 10,900 9,900 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 11,200 23,400 15,400 45,200 Household Income Female 38,500 Male 77,400 Gender KRLD-FM & Household Purchased Furniture/ Mattress Store (yr) 0 5000 10000 15000 20000 25000 30000 35000 P18-24 7,200 9,900 P25-34 P35-44 P45-54 P55-64 P65+ 11,200 26,100 12,600 8,200 Age 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 Under $25K 22,200 28,000 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 35,500 41,200 52,700 92,500 Household Income Female 85,200 Male 186,900 Gender 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 P18-24 13,600 53,800 P25-34 P35-44 P45-54 P55-64 P65+ 71,000 81,300 27,600 24,900 Age KRLD-FM and Household Purchased Harware/ Paint/ Garden Items at Any Hardware/Paint/Lawn/Garden Store STATION PROFILE Chris Corson 214-525-7032 chris.corson@cbsradio.com
  • 12. STATION PROFILE 0 10 20 30 40 50 60 70 80 Full Time Employment 68.8% 6.4% 3.6% 0.5% 11.9% Part Time Employment Homemaker Student Retired Employment Status 0 5 10 15 20 25 30 P18-24 1.1% 7.4% P25-34 P35-44 P45-54 P55-64 P65+ 21.7% 27.5% 24.1% 18.1% Age Female 36.1% Male 63.9% Gender 0 10 20 30 40 50 60 Income Up to $35K Income $35K-$75K Income $75K & Higher 56.1% 29.9% 14.1% Household Income Rent / Other 13.7% Own 86.3% Home Ownership CBSDFW.COM Monthly Page views: 4,869,352 Monthly Unique Visitors: 1,579,454 Monthly Streaming Sessions: 133,639 Email Database: 15,664 Weekly Cume Persons 18+ 402,100 Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KRLD-AM DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 350,600 Qualitative Respondents: 258 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) Consumer Reach 12+Consumer 485,500 per week Online Stats
  • 13. 0 20000 40000 60000 80000 100000 120000 Under $25K 13,300 30,700 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 30,500 47,900 80,500 106,700 Household Income Female 115,600 Male 194,000 Gender Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KRLD-AM and visited any sit- down restaurant (mo)/ KRLD-FM and household has stocks or stock options)/ KRLD-FM and personally attend/visited art museum (yr) or personally attend/ visited symphony concert, opera, etc. (yr)). DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 309,600 / 122,400 / 135,000 Qualitative Respondents: 226 / 90 / 105 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council (MRC) KRLD-AM & Visited Any Sit-down Restaurant (mo) 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 P18-24 4,000 22,700 P25-34 P35-44 P45-54 P55-64 P65+ 63,900 90,800 75,900 52,300 Age 0 10000 20000 30000 40000 50000 60000 Under $25K 600 7,200 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 16,500 13,600 30,400 54,000 Household Income Female 44,100 Male 78,300 Gender KRLD-AM & Household Has Stock or Stock Options 0 10000 20000 30000 40000 50000 60000 P18-24 0 2,000 P25-34 P35-44 P45-54 P55-64 P65+ 27,900 52,300 17,500 22,800 Age 0 10,000 20,000 30,000 40,000 50,000 60,000 Under $25K 1,500 8,900 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 15,400 12,000 45,800 51,400 Household Income Female 63,200 Male 71,800 Gender 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 P18-24 0 13,600 P25-34 P35-44 P45-54 P55-64 P65+ 32,900 34,600 32,600 21,300 Age KRLD-AM and Personally Attened/Visited Art Museum (yr) Or Personally Attending STATION PROFILE Chris Corson 214-525-7032 chris.corson@cbsradio.com
  • 14. STATION PROFILE 0 10 20 30 40 50 60 70 Full Time Employment 61.6% 14.7% 11.5% 4.7% 3.8% Part Time Employment Homemaker Student Retired Employment Status 0 10 20 30 40 50 60 P18-24 17.5% 49.6% P25-34 P35-44 P45-54 P55-64 P65+ 17.2% 5.8% 5.8% 1.8% Age Female 47.5% Male 52.5% Gender 0 10 20 30 40 50 Income Up to $35K Income $35K-$75K Income $75K & Higher 15.3% 47.3% 37.5% Household Income Rent / Other 42.6% Own 57.4% Home Ownership Online Stats MEGA 107.5 WEBSITE Monthly Page views: 325,787 Monthly Unique Visitors: 81,314 Monthly Streaming Sessions: 115,881 Email Database: 3,345 Weekly Cume Persons 18+ 417,700 Source: This report was created using the following information: Dallas-FT Worth; Feb12/ Jan13/ Dec13; Metro; M-Su 6a-12m; P 18+. Instant Qualitative Profile: Radio Station KMVK DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 498,300 Qualitative Respondents: 167 Estimates displayed are for % Composition. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council(MRC) Online StatsOnline StatsOnline Stats Consumer Reach 12+Consumer 525,300 per week
  • 15. 0 10000 20000 30000 40000 50000 60000 Under $25K 37,800 39,300 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 54,100 19,700 23,600 24,100 Household Income Female 99,400 Male 99,300 Gender Source: This report was created using the following information: +Instant Qualitative Profile: Radio Station KMVK-FM and personally attended / visited any professional sports event (yr))/ KMVK-FM and use wireless/ cell phone for text messaging)/ KMVK-FM and attended 3+ movies at the theater (3 months) DALLAS-FT WORTH METRO Scarborough R2 2012: SEP11-AUG12. Adults 18+. Qualitative Population: 198,600 / 389,600 / 123,900 Qualitative Respondents: 60 / 118 / 45 Estimates displayed are for target persons. This service is not part of Arbitron’s regular syndicated service and is not accredited by the Media Rating Council (MRC) KMVK-FM & Personally Attended/ Visited any professional sports event (yr) 0 20000 40000 60000 80000 100000 120000 P18-24 20,500 108,800 P25-34 P35-44 P45-54 P55-64 P65+ 36,500 21,300 7,600 3,900 Age 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 Under $25K 56,800 65,400 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 157,100 38,100 40,500 31,600 Household Income Female 189,500 Male 200,000 Gender KMVK-FM & Uses Wireless/ Cell Phone for Text Messaging 0 50000 100000 150000 200000 250000 P18-24 51,500 228,500 P25-34 P35-44 P45-54 P55-64 P65+ 61,900 26,500 18,600 2,600 Age 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Under $25K 2,400 30,200 $25K-$35K $35K-$50K $50K-$75K $75K-100K $100K+ 59,200 8,000 17,200 7,000 Household Income Female 61,700 Male 62,200 Gender 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 P18-24 35,000 40,900 P25-34 P35-44 P45-54 P55-64 P65+ 22,900 13,200 9,900 1,900 Age KMVK-FM and Attended 3+ Movies at Theater (3+) STATION PROFILE
  • 16. Frequency: Internet radio KJKK 100.3 HD-3 Format: Alternative/Indie Rock The Indie-verse is your one stop where you will hear the best from the dawn of indie, new wave, college and alternative to the next wave of British, local and national independent artists HD STATIONS/STREAMS & MOBILE APPS Frequency: Internet radio KLUV 98.7 HD-2 Format: Oldies The original KLUV Oldies Radio, with Elvis, Chuck Berry, Brenda Lee, Ricky Nelson, Dion, The Shirelles, The Four Seasons and more Frequency: Internet radio KMVK 107.5 HD-2 Format: Smooth Jazz North Texas' only place for Smooth Jazz Frequency: Internet radio KJKK 100.3 HD-2 Format: Adult Standards The sound salutes the Rat Pack; Sinatra, Dean Martin, Sammy Davis Jr. and more Frequency: Internet radio KVIL 103.7 HD-2 Format: Christian Rock Playing the best in Christian Rock as well as holiday music starting in November The CBS Local Mobile network includes: 1) The city-specific CBS Local “Your Day” app 2) Our mobile websites Mobile Ad Units: 320x50 banner display :30/:60 streaming audio 55.8% (105 Index) of CBS Radio Listeners have a Smartphone (May 2013)
  • 17.
  • 18. CBS hasWeb Coverage (Banner and Streaming) in America’s Largest Markets.This includes Auto Display with “CBS Bannerlink”. CBS Local Pages Offers “Consumer to Company” Connections throughout the country. (Next Page)
  • 19. CBS Local Pages 3 SIMPLE STEPS We build you a rich, engaging PLACE PAGE to make you stand out from the competition Your PLACE PAGE appears on CBSDFW Directory and across the CityGrid Network View connections on your PLACE PAGE and manage your marketing from one simple tool RESULT: You get Qualified Customers who are ready to buy.
  • 20. Product Overview • Display auto dealer inventory in a banner ad • Inventory updates automatically • Utilizes dealers existing data aggregator (ie. Cars.com, Autotrader) • Users will be able to see all information about any particular car • Price • Mileage • History • Features • Users can watch a video about any car in the dealer inventory • User can click through to dealer website or call dealer for more info • User engagement with banner is all tracked in real time dashboard (impressions, interaction, clicks thru, video play time, leads generated) Page 20 CBS “BANNERLINK” IS AUTO BANNER DISPLAY