Automating Google Workspace (GWS) & more with Apps Script
I M T Vstudio Wrap Up( Apple)
1. iMTV Studio Wrap-Up Report 2003 Contents contained in this presentation are considered privileged and confidential information Any reproduction of this presentation without the consent of MTV KOREA is strictly prohibited
2. table of contents 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 Objective Concept Outline On-air on - line Press Post analysis - rating On-site images Contact
3. CLIENT NAME : APPLE TYPE : Computers/Digital Lifestyle Products IMAGE : Innovative, Cutting Edge, Cool AUDIENCE DEMOGRAPHIC: 79.2% (19-34 years old) / 20.8% (13-18 years old)* PSYCHOGRAPHIC : Stylish Students, Cosmopolitan Trendsetters, Sophisticated Bobos/Yuppies OCCUPATIONS: 37.7% Young Professionals / 27.6% College Students / 20.9% High School Students* PROMOTIONAL ELEMENTS INNOVATIVE: Unique promotions that competitors have never attempted EFFECTIVE: Unique promotions that expand brand exposure and increase business revenues ENTERTAINING: Unique promotions that mix the right people at the right place at the right time * SOURCE: AC Nielsen U&A Reports (Jan/Feb/May 2002) objective
4. concept iMTV Studio FORMAT : Music Talk Show + 4 Music Videos (60 min) On-aired Dates : September 27, 2003 – December 19, 2003 TX : Weekly (1 premiere + 2 reruns) HOST : Nam Gung Yun (Musician/Critic/DJ) SYNOPSIS : iMTV Studio was a music talk show where the witty and widely respected musician Nam Gung-Hyun invites a special guest every week for an intimate and interactive hour full of news, interviews, and music reviews. Shot live on location at the COEX Mall Apple Experience Center, iMTV Studio provided viewers with an up close and personal opportunity to meet some of Korea’s biggest celebrities in a cool, casual , lounge setting. Every week, one lucky viewer had a chance to appear on the show and receive an iPod. PPL : The show was held on-location at the COEX Mall Apple Experience Center. Program graphics and packaging simulated iTunes/iPod/iChat AV interface design (TBWA and Apple final approval required) SYNERGIES : A special iMTV Studio microsite to allow viewers to add comments, get information. BENCHMARKS : MTV Select (Canada), MTV TRL (USA/Italy), MTV Really Want U (Korea)
5. outline iMTV Studio PROGRAM SECTIONS NGY Express : Opening of show where the host talks about a current music news issue PowerTalk : Special guest is introduced and talks about his/her latest happenings V5 : Special guest talks about his/her favorite songs/music videos Chat QA : An interactive iSight interview session with audience (winner receives an iPod every week) iVideo : Host ends show with a music video and makes comments before plays
6. outline iMTV Studio PROGRAM GUESTS DJ DOC : Korea’s top hip-hop trio (Week 1) KIM JIN-PYO : Korea’s top rapper (Week 2) KANG SAN AE : Korea’s top live rock Singer (Week 3) SHIN HAE-CHUL : Korea’s top live rock Singer (Week 4) CHERRY FILTER : Korea’s top modern rock band (Week 5) NO BRAIN : Korea’s top hip-hop duo (Week 6) DEFCON & SUPASIZE : Korea’s top hip-hoper & rapper (Week 7) HOT POTATO : Korea’s top live rock band (Week 8) JU SUC : Korea’s top hip-hop rapper (Week 9) PSY : Korea’s top rapper (Week 10) KANG KYUNG-HO : Korea’s top professional photographer (Week 10) STONY SKUNK : Korea’s top hip-hop duo rappers (Week 12)
7. on-air iMTV Studio (tune-in spot) 본방 : 매주 토 12:30 재방 : 매주 일 10:00, 금 02:00 Total tune-in spots: (Sept 24 – Dec 19, daily x 3 spots = 165spots)
8.
9. on-air intro TVC interim TVC outro TVC ending credit iMTV Studio (program TVC / ending credit)
10. on-line (mtv.co.kr) iMTV Studio (on-line) on-line promo banner @ MTVK main page (mtv.co.kr) iMTV Studio program page (mtv.co.kr/onair/istudio)
11. press iMTV Studio (press release – offline) Sports Seoul - 2003.10.2 Joong Ang Daily - 2003.10.3
