The growth of social networking is dominating business and life. Over 61% of people use smart phones and participate in some level of social networking. Mobile social media is being used to promote brands, understand trends, post reviews about products. people and services that impact choices. Organizations are busy looking at successful trends and staying on top of what's next for social media. This workshop will talk about trends, pros will make some predictions, and explore ways to effectively capitalize on the power of social media in business and in life. In order to navigate our world successfully in business, we must keep up with the impact of technology and have strategies to take advantages of the good and avoid the potential dangers. At the end of this workshop, participants will be able to: a. Explore hot trends in Social media b. Examine the impact of social media on business practice c. Identify ways to professionally and personally protect yourself against social media threats d. Explore social media analytics e. Identify opportunities and predications in social media for 2013

1. October 17–19, 2013
2013 SOCIAL MEDIA
TRENDS, PREDICTIONS &
CHALLENGES
Presented By: Mike Powell, Powell Consulting Group
www.linkedin.com/pub/mike-powell/17/b19/413/

2. 2013 Social Media Trends, Predictions & Challenges
5 Questions on Social Media
1) What Was Your First Social Media Experience?
2) How Active Are You or Your Business on Social
Media? (ie. Daily, Weekly, Monthly, Never)
3) Is Social Media is Good For Business
– Why or Why Not?
4) Why should anyone (Follow You, Retweet
You, Like, Pin You, Read Your Blog, Attend Your
Webinar, or Connect with You on Linked-In)
5) How Do You (or Don’t You) Measure/Quantify Your
Impact on Social Networks?

3. 2013 Social Media Trends, Predictions &
Challenges
Trends for 2013

4. 2013 Social Media Trends, Predictions &
Challenges
Trends for 2013

5. 2013 Social Media Trends, Predictions &
Challenges
Trends for 2013

6. 2013 Social Media Trends, Predictions & Challenges
More 2013 Trends…
1. Corporate Directors of Communication on average increased
spending by 37% in 2013
2. Of Facebook’s 1 Billion Users, 200 million are mobile-only (4.2B
across all networks)
3. According to Research Youtube is More Popular Than Cable TV
4. The # of Facebook Users is 3x the US Population
5. 95% of Facebook Users Log-In Every Day
6. 60% of Twitter Users Log-In Every Day
7. 30% of Linked-In Users Log-In Every Day
8. 5 Million Facebook Users Are Under the Age of 10
9. Around 46% of web users turn to social media for making a purchase.
10.60% of consumers say integration of social media makes them more
likely to share products and services.

7. Social Media Trends, Predictions & Challenges
7 Social Media Predictions for 2014
1.
2.
3.
4.
5.
6.
7.
Investments in Social Media Will Become a Necessity Not A Luxury
Google + Will Become A Major Factor
Image-Centric Networks Will See Huge Success
We’ll Witness the Rise of Micro-Videos
Foursquare Will Decline Sharply
Love It, Or Hate It – Myspace will Continue to Grow
Linked-In Will Become A Major Player for B2B Growth

8. 2013 Social Media Trends, Predictions & Challenges
Challenges & Opportunities
1. How Is Your Personal/Corporate Brand Being Represented?
2. Over Segmenting/Splintering
3. Diminished Communication & Relationship Building Skills
4. Measuring ROI
5. Internal Social Media to Increase Project Transparency
6. Find Internal & External Experts
7. Corporate Policies & Governance
8. Effective Recruitment & Retention Strategy
9. Who is the Expert?
10. Decision Makers Aren’t There (Are we Engaging the Right People)

9. 2013 Social Media Trends, Predictions & Challenges
10 Tips to Get Your Social Media Strategy On Track
1. Pick the Site(s) that Works for You
2. Share Interesting and Visual Content
3. Pay Attention to What People Are Saying About Your Brand
4. Have an Authentic Voice
5. Foster Fan-to-Fan Engagement
6. Don’t Overly Automate
7. Commit to Social Media
8. Treat Social Media as an Arm of Your Customer Service Operations
9. Don’t Forget Your Other Marketing Channels
10.Measure Everything

10. 2013 Social Media Trends, Predictions & Challenges
Research & Resources
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-thatwill-dominate-2014/
http://www.audiencebloom.com/2013/05/how-to-determine-which-social-media-network-fits-yourbusiness/
http://socialmediatoday.com/docmarkting/1818611/five-surprising-social-media-statistics-2013
http://www.executiveboard.com/blogs/top-3-social-media-challenges-for-2013/
http://www.information-management.com/news/the-challenges-of-social-media-being-everywherebeing-interesting-10024494-1.html
http://blog.hubspot.com/marketing/facebook-lead-generation-tips-ht