The analysis wants to provide alternative strategies for Monster WorldWide Inc. to regain its market share and differentiate from competitors such as Linkedin, Careerbuilder, Jobvite, Simplyhired and Adecco. The digital industry is taking over some niche of market share in which traditional company structure have trouble to change their business models. The analysis answered to the strategic question and provide a standing competitive strategy for Monster. It's time for Monster to provide wealthy life for people. Yes, Monster can do it!

1. Strategic Planning Defense

2. Monster Worldwide, Inc. & Industry
Industry: Internet
Sector: Business and Public Services, Advertising
History : Jeff Taylor - 1994
Market:
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3. Question
WHAT STRATEGIC ALTERNATIVES SHOULD MONSTER WORLDWIDE, INC.
IMPLEMENT TO CONTINUE TO BE ATTRACTIVE TO CUSTOMERS?
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REVENUE
– 10.39%

4. Vision & Mission – Current Strategy
Our mission is” to inspire people to improve their lives”
Monster's Values: One Monster,the Customer, Do the Right
Thing, Served Daily, Do Well by Doing Good.
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EMERGING
MARKET
FOCUS ON CORE
BUSINESS
MARKETING
CURRENT STRATEGY

5. 1° in the worldwide employment solution for a better life
.
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6. Financial Aspects (USD in thousands)
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32,259 in 2010
53,797 in 2011
258,720 in 2012
874,932 (2010)
993,644 (2011)
890,392 (2012) - 10,39%
+1.77% From 2010 to 2012
316,900 in 2012
TURKEY, LATIN AMERICA &
C CHINA - 10% EQUITY
CHINA.HR.COM HOLDING LTD.
Operating activities
93,072 in 2010
149,677 in 2011 56,605
53,327 in 2012 96,350
48,38% in 2010
4,27% in 2012
107,584 in 2012

7. SWOT
S W O T
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8. SWOT MATRIX (S,O)
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Marketing effort +20% -
(S1,O1) marketing penetration
Investing R&D 2% of the total expenses ,
customer satisfaction 80% , product
development and market penetration
(S1,O2) Price differentiation
skills knowledge – personalization
Increase 20% Developing Talent
Program (S3, O2)
type 5 Best-value focus strategy
Investing R&D 2% of the total expenses ,
customer satisfaction 80% , product
development and market penetration (S1,O2)
Price differentiation

9. SWOT MATRIX (W,O)
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develop new product and integrate with social
media platform - Myspace, Podio & niche social
media. (W2, O1) Horizontal integration, product
development, Partnership/Joint
venture/Acquisition

10. SWOT MATRIX (S,T)
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Marketing campaign +20% to raise brand
awareness and market position vs. competitors,
attract new customer and regain credibility (s1,t1)
- market penetration

11. SWOT MATRIX (W,T)
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Selling divisions
(w3, t1) -
Divestiture
social media (w2,
t2) product
development, type
5 Best-value focus
strategy
Selling divisions that are less
profitable raising capital for
acquisition and investment. (w3,
t1) - Divestiture

12. Strategic alternatives
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#1 Acquisition/Partnership
#2 Market penetration
#3 Price Differentiation

13. Conclusion
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Which Strategic Alternative should Monster Implement to continue to
be attractive to Customers?
What Did you Want to Be?

14. Thanks for your attention!
Q&A
By Ciro Cennamo
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