"Creative Commons licensing: application, search and attribution", presented by Professor Anne Fitzgerald at Museums Australia National Conference, Canberra, 17 May 2013

1. Professor Anne Fitzgerald
Queensland University of Technology
Creative Commons Australia
Museums Australia National Conference
National Museum of Australia
Canberra
17 May 2013

2. How to…
(1) Use CC licensed content:
a) Find CC licensed content
b) Attribute CC licensed content
(2) Apply a CC licence to your content
(3) Practical examples

4. Attribution (BY)
 Copyright notice - Keep notices that refer to the
Licence or Disclaimers
 Name of author and other Attribution parties
 Source and Title of the work
 Licence URL/hyperlink
 In a Derivative Work, identify the changes made to the
original
 No suggestion of endorsement
 “In a manner reasonable to the medium you are using”

5. Attribution
1. Title of Work (if provided)
2. Creator’s Name or Other Attribution
Parties
3. Source of Work (URL/hyperlink)
4. Copyright Notice, Licence
(URL/hyperlink)
5. Changes to the source work (if any)

6. Attribution
Who
What
Where

7. Attribution
Who is the author/creator?
What CC licence is it available
under?
 What is the name of the work?
 What changes have been made?
Where can you find it?

8. Attribution
• “In a manner reasonable to the medium you
are using”
 If you were the copyright owner, how would you wish
to be attributed?

9. http://www.zoo-m.com/flickr-storm/

10. http://www.zoo-m.com/flickr-storm/
Creator’s
name/pseudonym
(nickname)
Licence + URL
Source URL

11. http://www.flickr.com/photos/35468148654@N01/509789392

12. Event flyer

13. Attribution
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

14. *Who+ Creator’s name
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

15. [What] Licence + URL
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

16. [What] Title
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

17. [What] Changes
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

18. [Where] Source of work (URL)
 Image: crop of SparkFun by Jared Tarbell
<http://www.flickr.com/photos/35468148654@N01
/509789392> available under Creative Commons
Attribution (CC BY) 2.0 Generic licence
<http://creativecommons.org/licenses/by/2.0/dee
d.en>.

19. http://www.flickr.com/photos/35468148654@N01/509789392
What Licence + URL
What title
Who’s the licensor
Where to find

23. What Licence + URL
What title
Who’s the licensor
Where to find

27. Creative Commons, The Power of Open, available at http://thepowerofopen.org/, licensed under CC
BY, http://creativecommons.org/licenses/by/3.0/.
Find CC licensed material

28. 4.5 million YouTube videos licensed
under CC BY

29. http://www.flickr.com/creativecommons/
260 million of 8 billion photos
licensed under CC

30. Generic 2.0 ‘Self-conscious robot’ by NASARobonaut (Kris Kehe), http://www.flickr.com/photos/nasarobonaut/5161876882/

31. Photos Flickr
 Browse
http://www.flickr.com/creativecommons/
 Advanced search
http://www.flickr.com/search/advanced/
 500px
 http://500px.com/creativecommons

 Idée Inc. Multicolr Search Lab
 http://labs.ideeinc.com/multicolr/
Generic 2.0 ‘Everyone needs a getaway’ by kennymatic (Kenny Louie), http://www.flickr.com/photos/99472898@N00/3875936992

32. http://www.flickr.com/search/advanced/

33. http://www.flickr.com/search/advanced/

35. 500 px
http://500px.com/creativecommons

36. http://500px.com/search

37. http://labs.ideeinc.com/multicolr/

38. http://labs.ideeinc.com/multicol
r/

39. http://labs.ideeinc.com/multicol
r/

40. Music
 SoundCloud
 Browse: http://soundcloud.com/creativecommons
 Search: http://soundcloud.com/tracks/search
 Free Sound Archive
 http://www.freesound.org/
 Opsound
 http://opsound.org/index.php
 ccMixter
 http://ccmixter.org/
 Magnatune
 http://magnatune.com/
 Jamendo
 http://www.jamendo.com/en
Generic 2.0 ‘Elvis!’ by Kevin Dooley, http://www.flickr.com/photos/12836528@N00/4464019859

41. Soundcloud
http://soundcloud.com/tracks/search - select ‘Show advanced search options’

43.  Vimeo
 http://vimeo.com/search
 YouTube
 http://www.youtube.com/editor
Generic 2.0 ‘Afghan Air Force and Afghan National Army Combine Combat Training Exercises’ by isafmedia , http://www.flickr.com/photos/29456680@N06/5413482056
Video

44. http://vimeo.com/search

47. http://www.google.com.au/advanced_search

50.  Always check the usage rights
 Do not assume that the search filters are perfect

51. a. CC licence selector
b. Software licence injectors
c. Platform upload settings

52. Generic 2.0 ‘The Best Things in Life Are…’ by LASZLO ILYES, http://www.flickr.com/photos/laszlo-photo/437476999/

53. Simple
Cheryl Foong

54. More information
© 2012 Cheryl Foong. This work is licensed under a Creative
Commons Attribution-NonCommercial 3.0 Australia License.

55. Even more information
© 2012 Cheryl Foong, licensed under a Creative Commons Attribution Non-Commercial
3.0 Australia licence. http://creativecommons.org/licenses/by-nc/3.0/au/.
You may use this photo for non-commercial purposes only. For further permissions
contact Cheryl at cheryl.foong@gmail.com.
Please attribute this photo as “© 2012 Cheryl Foong, licensed under CC BY NC
http://creativecommons.org/licenses/by-nc/3.0/au/”

56. Website copyright policies/
licensing statements
 Unless otherwise specified …
 Except for third party material …
 … content on this website is licensed under a Creative
Commons Attribution 3.0 Australia licence.
 Content that does not originate from Joe Bloggs does
not fall within the scope of this licence.
 Best practice – CC badge on each individual item

57. CC Licence Selector
http://creativecommons.org.au/

58. http://creativecommons.org/choose/

59. http://creativecommons.org/choose/

60. Generic 2.0 ‘Betamax’ by Steve Jurvetson, http://www.flickr.com/photos/jurvetson/489257240/

61. http://creativecommons.org/choose/

62. Wordpress example

64. Software licence injector
http://www.microsoft.com/en-us/download/search.aspx?q=creative%20commons

71. http://extensions.services.openoffice.org/project/ccooo

72. ABS
http://sourceforge.net/projects/licmanager/

73. Social Media Platform settings
http://www.flickr.com/photos/upload/

78. And many more…
QUT ePrints

79. http://creativecommons.org/choose/

80. http://wiki.creativecommons.org/Publish

81. • licensor
• licensee / user
• facilitating CC use

82. Generic 2.0 Andy in the VAB by adactio, http://flickr.com/adactio/301112397

84. CC BY SA
Most of Wikipedia's text and many of its images are dual-
licensed under the Creative Commons Attribution-
Sharealike 3.0 Unported License (CC-BY-SA) and the GNU
Free Documentation License (GFDL)
The small print:
“ Text is available under the Creative Commons
Attribution-Share Alike License; additional terms
may apply. See Terms of Use for details ....”
Information for text contributors to Wikimedia
projects
To grow the commons of free knowledge and free
culture, all users contributing to Wikimedia projects are
required to grant broad permissions to the general public
to re-distribute and re-use their contributions freely, as
long as the use is attributed and the same freedom to re-
use and re-distribute applies to any derivative works.
Therefore, for any text you hold the copyright
to, by submitting it, you agree to license it under
the Creative Commons Attribution-ShareAlike
3.0 Unported License. For compatibility reasons, you
are also required to license it under the GNU Free
Documentation License. Re-users can choose the license(s)
they wish to comply with. Please note that these licenses
do allow commercial uses of your
contributions, as long as such uses are compliant
with the terms.
As an author, you agree to be attributed in any of the
following fashions: a) through a hyperlink (where possible)
or URL to the article or articles you contributed to, b)
through a hyperlink (where possible) or URL to an
alternative, stable online copy which is freely
accessible, which conforms with the license, and which
provides credit to the authors in a manner equivalent to
the credit given on this website, or c) through a list of all
authors. (Any list of authors may be filtered to exclude very
small or irrelevant contributions.)

86. http://www.mosman.nsw.gov.au/events/2704/living-mosman-photography-
competition

89. http://pool.abc.net.au
/

90. http://pool.abc.net.au/content/pool-special-conditions-use

92. http://pool.abc.net.au/media/about-my-
tribe

95. Queensland GovernmentData
 http://data.qld.gov.au/dataset - links to Open
Knowledge Definition (just a definition – not a
licence)
 https://www.qld.gov.au/legal/copyright/ - have to
scroll down to footer “copyright” page to find CC
information
 Compare: http://data.govt.nz/catalog/

96. 500px
 http://500px.com/creativecommons

97. Attribution (BY)

102. CC is a tool
 Standardised
 Copyright license
 Free to use
 Now you know how to use it!

103. • More examples of how CC is being used:
• http://wiki.creativecommons.org/Case_Studies
• Other resources (fact sheets etc.):
http://wiki.creativecommons.org/Documentation
• On business models, see further Cheryl Foong, “Sharing with
Creative Commons: a business model for content creators” (2010)
Platform: Journal of Media and Communication 64, available at
http://eprints.qut.edu.au/40800/
• My publications are available at
http://eprints.qut.edu.au/view/person/Foong,_Cheryl.html)