Ten Social Media Trends and How to Apply Them to Your Business
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With so much happening online, it's important not to ignore social media trends. Explore the top ten and how to apply them to your business.
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Ten Social Media Trends and How to Apply Them to Your Business
- 1. Ten Social Media Trends & How to Apply Them to Your Business Christine B. Whittemore January 2017
- 2. What’s Afoot? The Backdrop 1. The Rise of Broadband 2. Mobile 3. Social 4. Increased rate of technology change Read: What’s Behind the Top 10 Social Media Trends of 2017? Digital Change https://www.simplemarketingnow.com/content-talks-business-blog/whats- behind-top-10-social-media-trends-of-2017
- 7. Top 10 Social Media Trends of 2017
- 8. Top Social Media Trend #1: Mobile First
- 13. Storytelling with images and videos is big!
- 18. Action(s): Be Mobile-Friendly Make sure your website is responsive. Ensure NAP (name, address, phone) are consistent throughout your: • Website • Directory Listings • Social Profiles Encourage online reviews (Google My Business aka Local/maps, YELP, …)
- 19. Top Social Media Trend #2: Voice Search
- 28. Action: ‘Hey Siri…’ Understand the experience – what works/what doesn’t Monitor over time Test your business & category (See #1.)
- 29. Top Social Media Trend #3: Wearables
- 30. Do you have a
- 37. Action: Try Out Wearables How does it affect your behavior? Does it encourage you to connect with others? What data are you getting? How does the wearable communicate most effectively with you? How might it be relevant to your business?
- 38. Top Social Media Trend #4: The Sharing Economy
- 46. Action: Participate in the Sharing Economy What do you like/not like? How does it integrate with mobile/notifications? How is it social? Pay attention to the review process. How might sharing be relevant to your business?
- 47. Top Social Media Trend #5: Search is… evolving
- 48. Morphing Search Engine Dynamics http://www.simplemarketingnow.com/content-talks-business-blog/how-to-get-found-on-google http://www.digitaltrends.com/mobile/siri-butt-dial-and-911-call-saves-a-teens-life-after-his-truck-falls-on-top- of-him/
- 51. What changes have you noticed in search? Depends on the query Depends on location Depends on device Depends on your history
- 53. Action: Regularly Test Search Mobile vs. desktop Different categories Search yourself/your company Try voice (see #2)
- 54. Top Social Media Trend #6: Personalize It! (Think Customer Experience)
- 57.
- 59. Action: Personalize & Customize Customer Communications & Interactions Use personalization tokens in email Send follow up messages that are relevant to the recipient Add your photo Pay attention to personalization and customization around you
- 60. Top Social Media Trend #7: Collaboration Technology
- 68. Action: Implement Collaboration Technology Experience how technology can make collaboration easier Think cloud-based vs. IT Try the mobile component How do bots help you? ideas to help customers?
- 69. Top Social Media Trend #8: What’s Your Marketing Technology Stack?
- 70. What digital technology are you using in your business?
- 71. How are you integrating them?
- 73. 2015: 1,876 vendors represented across 43 categories.
- 76. Action: Create Your Own Marketing Technology Stack Read: What's Your Marketing Technology Stack? https://www.simplemarketingnow.com/content-talks- business-blog/whats-your-marketing-technology-stack
- 77. Top Social Media Trend #9: Open Social Networks (Especially Facebook)
- 82. Frequency of Use
- 83. Who Uses Which Networks?
- 87. Best Use for Social Media? http://www.convinceandconvert.com/customer-experience/5-reasons-social-customer-service-is-now-a-critical-social-component/
- 88. Advertising on Social Networks Organic is gone on Facebook: Businesses must “pay to play” Instagram Business Profiles & Advertising Hyper-focused (see personalization)
- 92. Action: Experiment With Open Social Networks Know your business goals for social networks (i.e., stay focused ) Ask your customers where they hang out/get shopping ideas (may be different) Experiment and measure regularly Including social ads Engage your associates (develop social media guidelines) Understand personal vs. business differences Be ready to respond to customers on social channels
- 93. Top Social Media Trend #10: Dark Social Media
- 94. Social Activity Transitions to Private Groups & Messaging Apps https://blog.bufferapp.com/messaging-apps
- 96. Messaging Apps
- 100. Action: Experiment With Different Types of Dark Social What’s different? How is it useful? Can the ‘disappearing message’ concept inspire something for your business? (In-store events???) Remember your goals Analyze the data Don’t forget email!
- 101. Top 10 Social Media Trends for 2017 1. Mobile First 2. Voice Search 3. Wearables 4. The Sharing Economy 5. Search is Evolving 6. Personalize It! 7. Collaboration Technology 8. Marketing Technology Stack 9. Social Networking 10. Dark Social
- 102. Actions to Take 1. Be mobile-friendly 2. Try out ‘hey Siri’ 3. Try out wearables 4. Participate in the sharing economy 5. Regularly test search (web & mobile) 6. Personalize & customize customer communications and interactions 7. Implement collaboration technology 8. Create your own marketing technology stack 9. Experiment With Open Social Networks 10. Experiment With Different Types of Dark Social
- 103. Christine B. Whittemore Chief Simplifier Simple Marketing Now cbwhittemore@SimpleMarketingNow.com