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Social Media Marketing 101 - Kinnelon Library Presentation

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Simple Marketing Now LLC
Simple Marketing Now LLC

This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online. The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions. For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html

TechnologieBusiness
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Social Media Presentation Series Part I: Overview Kinnelon Public Library Christine B. Whittemore 7/6/11
From Here… 2006 2008 2009+
Social Media Overview ,[object Object],[object Object],[object Object],[object Object]
What is Social Media?
John Jantsch/Duct Tape Marketing
What is Social Media? Markets are conversations.
Digital Social Tools and Platforms Easy to use Mostly free Enable sharing Means to an end Facilitate conversation, build trust with people Using… Simple Marketing Now LLC – http://SimpleMarketingNow.com July 2011
Social is about ,[object Object],[object Object]
Social Tools For Conversation
Why does Social Media matter?
Social Media Revolution http://youtu.be/fpMZbT1tx2o
The Marketplace
We live in a Digital World ,[object Object],[object Object],**BIA/Kelsey research Simple Marketing Now LLC – http://SimpleMarketingNow.com March 2011
 
That is also Social. http:// www.youtube.com/watch?v =lFZ0z5Fm-Ng Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2010 Simple Marketing Now LLC – http://SimpleMarketingNow.com May 2011
Search and Social
Digital Visibility is Critical! ,[object Object],[object Object],[object Object],[object Object],[object Object]
(Keep an Eye on Mobile) Create Your Own QR Code http:// qrcode.kaywa.com /
The Breakup http://www.youtube.com/watch?v=RZDXfB0Rd4Q The Breakup http://www.youtube.com/watch?v=RZDXfB0Rd4Q
Change in Business Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Tools Available To research To connect To differentiate
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Did you know? Journalists find story leads on Twitter. Hospitals use Social Media, too.
Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiate ,[object Object],[object Object],[object Object]
Start “ Listening ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening Means ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Up Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Tools
Conversation Prism – Brian Solis
Do You Follow Blogs?
What is a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs: Thought Leadership Regular Updates [4x/wk]: Content related to my expertise & business
 
Blog: Printing Press/Cafe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Content is Timeless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explore Google Blog Search
Explore AllTop ,[object Object],[object Object]
Explore Technorati ,[object Object],[object Object],[object Object],[object Object],[object Object]
Are You on LinkedIn?
LinkedIn: Professional
 
What about Twitter?
What Is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: Professional, Affinity About building relationships, discovery, sharing links related to my areas of interest: #RetailEXP #PracticalMktr
Twitter: Affinity Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about Facebook?
Facebook: Casual Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Casual Regular updates & Interaction Minimal selling: Focus on relationship building, photos with people Take it to your website: Fan boxes, Like buttons…
Facebook Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do You Watch YouTube?
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
YouTube Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Code of Conduct (and observations)
Bigger isn’t always better ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It Will Take Time … ,[object Object],[object Object],[object Object],[object Object]
Success in Social Media : Simple Marketing Now LLC – http://SimpleMarketingNow.com March 2011
Rules for Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Code of Conduct ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start Participating… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Learn More… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Download : SimpleMarketingNow.com
Next Week: LinkedIn & Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Will You Assess This Seminar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Thank You!

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