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Corporate social responsibility and competitive advantage

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Copenhagen Business School

Kai Hockerts presentation from CBS Responsibility Day 2009

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Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
www.cbs.dk/cbscsr 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Join Us! Beyond this Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Criteria of HUI Ranking ,[object Object],[object Object],[object Object],1 Sept 2009 Responsibility Day, Kai Hockerts, CBS www.hamburger-umweltinst.org/Top50.htm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leaders of the HUI Ranking 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: http://www.hamburger-umweltinst.org/Top50.htm
Laggards of the HUI Ranking ,[object Object],1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Is there a Competitive Advantage of CSR? Analyzing the „Business Case“ for CSR 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Performance of HUI Leaders and Laggards 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: SAM Asset Management; www.sam-group.com
Competitive Advantage or Corporate Adventure? 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
CSR & Competitive Advantage 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
Social Entrepreneurship 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
The Boundaries of Business 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS For-Profit Public Non-Profit are blurring
Lists of “CSR” Job Offers ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
18 13 8 5 11 15 18
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Corporate social responsibility and competitive advantage

  • 1. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 2. www.cbs.dk/cbscsr 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 3.
  • 4. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 5.
  • 6. Leaders of the HUI Ranking 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: http://www.hamburger-umweltinst.org/Top50.htm
  • 7.
  • 8. Is there a Competitive Advantage of CSR? Analyzing the „Business Case“ for CSR 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 9. Performance of HUI Leaders and Laggards 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: SAM Asset Management; www.sam-group.com
  • 10. Competitive Advantage or Corporate Adventure? 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 11. CSR & Competitive Advantage 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 12. Social Entrepreneurship 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 13. The Boundaries of Business 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS For-Profit Public Non-Profit are blurring
  • 14.
  • 15. 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 16. 18 13 8 5 11 15 18
  • 17. Examples of Corporate Social Innovation
  • 18.  
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  • 23.