Presentation slides from my Webinar on December 2011, sponsored by Wipro.

1. How Enterprise Mobility is
reinventing Enterprise Software
Cristiano B. M. Oliveira
December, 2011

2. Agenda for Today
• Introduction: The Inflection Point
• The Add-on Myopia
• The App side of MEAP
• Consumers ahead Enterprises
• One does not fit all:
– Employees vs. Consumers Apps
– Developed vs. Emerging Markets
• The Apple App Store Effect
• And what about technology?
• Final Remarks: Strategic Advices

3. The Inflection Point
Enterprise Mobility is crossing the chasm
Employees are Enterprises are The tech land-
driving adoption realizing the ROI scape is changing
“Due to consumerization of “The App Economy”
IT, mobile device adoption “Spring Wireless customers Newsweek
happens before our eyes”, IDC realized a total of $785,000 “The post-PC era”
“Mobile employees are in average annual benefits Steve Jobs
downloading their own apps to do per 100 users” IDC “Mobile First Enterprise
their jobs on the go”, Forrester Apps” Forbes

4. The Add-on Myopia
Mobility is a new layer on Enterprise Architecture
Add-on Approach Layer Approach
“Mobilize” “Innovate”
Corporate Corporate
Systems Systems
Mobile Mobile App New technical layer
Translator Platform New business layer
Mobile Mobile
Add-ons Applications
Mobile-enabled versions of traditional Leverage mobile to create new, unique
enterprise software (same features/data) business-focused value propositions
Reference: “Mobile First Enterprise
Apps: VC Investing Boom Ahead”
Forbes

5. The App side of MEAP
Why MEAP should not mean SDK
• Packaged apps are the • “Mobile Enterprise
winning approach for most Application Platform”
software categories • The misinterpretation: SDK
• Business processes should as the main component, for
adapt to new market developing applications
conditions all the time from scratch
• No single SDK is able to • The real value: Applications
address all enterprise needs as the main
• Well… the same principals component, enabled by an
are applicable to Mobility adaptable platform for ever-
changing market conditions

6. Consumers ahead Enterprises
The Consumerization of IT
Mobile innovations are emerging first in the consumer market
and then spread into business organizations
Implications to Enterprises
Employees bringing their High expectations for Challenge to deal with
own mobile devices to simple, intuitive, pleasur mobile consumer tech
work... Cost reduction able UX, based on (roadmap
opportunities… Security mobile consumer apps visibility, backward
and privacy challenges standards compatibility, end-of-life
process, etc.)

7. One does not fit all
Employee vs. Consumer Apps
Expectations Expectations
- Process automation to - Unique brand
improve field execution experience
- Focus on transactional - Multichannel (SMS,
support, data sources Web, App)
- Control over - Focus on content,
devices, applications, promotions, social, …
etc.
Implications Implications
- Prebuild apps and - Platform as an
adaptable platform as accelerator for
key foundations technology needs
- Configurable rules - But tailored
more relevant than interface/mechanics
unique interface to assure unique
experience

8. One does not fit all
Developed vs. Emerging Markets
• More mature and • Relevant growth engine
competitive markets for most industries
• Market size and cost • Lower cost structure
structure create room for requires different
strong ROI results approach to ROI
• High-speed connectivity • Connectivity and entry-
and high-end devices level devices limit the use
enable advanced features of advanced features
• iPad/Rugged devices as • Feature-phones/Android
main mobile platforms as main mobile platforms

9. The Apple App Store Effect
“There’s an App for that”
Apple App Store was a game
changer on how
discover, purchase and
provision apps
Implications to Enterprises
Shorter
Time-to-
projects with Specialized
market more
incremental, but inter-
critical than
constant, tran connected
feature
sparent mobile apps
amplitude
updates

10. And what about technology?
HTML5, Cloud, and so on
HTML5 is the future of mobile apps, a cross-platform
Web standard that runs both online/offline.
However security and performance issues
make it far from ready for enterprise.
Cloud computing is the future of software apps, for
lower costs and more efficiently operations.
Mobile Apps deployed in the cloud can protect investments
and keep innovation pace on this ever-changing space

11. Strategic Advices
Food for thought
• “Mobile App development projects targeting smartphones and
tablets will outnumber native PC projects by a ratio of 4-to-1
by 2015” Gartner’s 2012 Predictions
• Reimagine business processes for “the post-PC era”... Think
about the “Mobile First Enterprise Apps”... Go beyond Add-
ons
• Start with the Apps you need, and then evaluate the
adaptability of the underlying platform… Go beyond a SDK
• Employees and consumers already have access to the latest
mobile technologies they need… Adapt your IT structure for it
• Understand the differences among your audiences… it will be
hard to find a single solution that addresses all of them
• Do not turn your Mobile projects into ERP projects… learn
with consumer apps: deliver fast and update frequently

12. Time to answer your questions!
Where did we come from
and where are we going?

13. How to reach me if you have
more questions…
@