Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

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Christopher Billich

Presentation from Youth Marketing Forum 2008, Singapore, June 3, 2008.

Business

Harnessing Mobile Marketing
To Connect With Today's Youth
How Youth Brands In Japan Do It Right
Youth Marketing Forum 2008
Singapore, September 3, 2008

Christopher Billich

Some of the things people do
with their phones in Japan

Payment
Shopping Camera

Coupon Books

Navi Manga

SNS
Search

Games
VoD
Music
TV
Radio

86% of subscribers use
the Mobile Internet

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

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