2. WHAT DOES DIRECTING MEAN?
Directing refers to the process of
instructing,guiding,counselling,mo
tivating and leading people in the
organisation to achieve its
objectives.
4. IMPORTANCE OF DIRECTING
Initiates action
Integrates efforts of employees
Guides employees
Facilitates introduction of change
Brings stability
5. PRINCIPLES OF DIRECTING
Maximum individual contribution: emphasises
that directing techniques must help every
individual to contribute to his maximum level.
Harmony of objectives: Good directing should
provide harmony by convincing that employee
rewards & efficiency go hand in hand.
Unity of command: A person should receive
orders from 1 superior only. Adherence to this
principle ensures effective direction.
6. Managerial communication: Directing should
convey clear instructions to create total
understanding to subordinates.
Appropriateness of direction technique: Apt
directing techniques should be used while
directing the people based on subordinate
needs.
Use of informal organisation: A manager
should realise that informal groups exist within
every formal organisation. He should spot &
make use of it for effective directing.
7. Leadership: Managers should exercise
good leadership as it can influence the
subordinates positively without causing
dissatisfaction among them.
Follow through: Giving order is not
enough. Managers should follow it up by
reviewing continuously whether orders are
being implemented accordingly or any
problems are being encountered.
9. Supervision
Supervision can be understood as
the process of guiding the efforts
of employees & other resources
to accomplish the desired
objectives.
10. Importance of supervision
Supervisor acts as a link b/w workers &
management.
Supervisor ensures performance of work
according to the targets set.
A good supervisor analyses the work
performed & gives feedback.
Supervisor acts as a guide to the workers.
Supervisor sorts out internal differences
& helps in maintaining friendly relations.
