This is a presentation I have given to our firm\'s associates.

1. Developing Effective Pitches and Proposals Christopher Batio Director of Marketing & Business Development January 27, 2010

10. Proposed RFP Response Process RFP is received by Attorney and submitted to Marketing within 24 hours RFP Analysis takes place + Go/No Go Review Attorney declines to submit proposal to company in writing Marketing and Attorneys Identify team and schedule Kickoff Meeting No Go Go Stop Marketing and Attorneys make Go/No Go Decision

11. Marketing consolidates edits and additions, refining draft look and feel Marketing researches target company prior to Kick Off meeting Kick Off Meeting sets proposal strategy, drafting schedule and assigns team work. Attorneys & Marketing must participate Marketing develops 1 st draft using prior proposals + marketing database for material Attorneys edit and add words and knowledge to 1 st draft Proposed RFP Response Process

12. Proposed RFP Response Process Second Draft is issued to attorneys and ‘ as needed’ reviewers (HR?, Acctg?, COO?) Attorneys and ‘ as needed’ reviewers submit feedback to Marketing team Lead Attorney & Marketing Director conduct edit and review of final proposal draft + executive summary Marketing develops cover & delivery format Marketing team proofreads document. Lead Attorney and Marketing Director sign off on proposal Proposal is delivered to client