1. Technology in the
Mooresville Public
Library
Crystal Bandel
S603, Summer II 2012

2. Finding the right person to interview
❖ “Technology librarian”
❖ IT Coordinator?
❖ Technical Services Librarian?
❖ Referred to:
❖ Youth Services Assistant (helps with programming
and setting up computers for children to use)
❖ Adult/Teen Program Coordinator (helps with
reference, databases, and OverDrive)
❖ Indiana Room Librarian (in charge of local history
and genealogy room, blogs, YouTube, etc.)
❖ Youth Services Director and Teen Librarian (blogs)

3. Kinds of technology discussed
❖ Hardware ❖ Software
❖ Windows 7 PCs ❖ Databases
❖ AWE Student Learning ❖ Blogs
Centers ❖ Book and program
❖ iPad for programs trailers on YouTube
❖ Nook for lending ❖ OverDrive
❖ Netbooks for lending ❖ Facebook and Twitter
❖ VoIP phones ❖ GoodReads
❖ Digital microfilm ❖ Pinterest
scanner
❖ RFIDs and self-check
out

4. Book and program trailers
❖ Book trailers are designed to bring attention to books so
they get checked out.
❖ Cover every genre and every age group.
❖ They feature images, text, music, and simple editing to
tell a book’s plot and gain readers’ attention.
❖ Program trailers spread news of the library’s programs.
❖ Some are made with images before the event, while some
are made after and use footage from the program.
❖ Have to be careful to avoid footage of children’s faces.
❖ A friend of the library composes original soundtrack music
for most trailers.
❖ Some of the songs are available on the YouTube channel.

5. Mooresville PL trailer statistics
❖ Have been creating book trailers since January 2010.
❖ Currently have 166 in many subgenre-based playlists.
❖ A mixed success in terms of views and check-outs.
❖ Teresa Jacobsen mentioned the mystery/drama book trailer
playlist in the July 2012 issue of Library Journal.
❖ Jaconsen discusses the “delightful book trailers” as
“tak[ing] readers’ advisory to the next level.”
❖ Added program trailers in August 2010.
❖ Currently have 49, from adults’ to children’s programs.

6. Other videos and statistics
❖ Early literacy videos began in September 2011.
❖ Currently have 44—cover crafts, books, and songs that
were used in programming.
❖ Videos are made to accompany blog posts for parents.
❖ Most watched video (Animal Alphabet) has 21,000+ hits.
❖ Also upload videos in “Cavalcade of Local Talent” and
“Treasure Trove (Local History)” playlists, as well as
promoting the library in general with informative videos.
❖ Parody of “Dynamite” about getting a library card.
❖ 300 videos, 150,000 views, 56 subscribers.
❖ Most videos have 100+ views, with some in the thousands.

7. Library mascot animals
❖ Cauli Le Chat, “feline roving ❖ Sammy the Toucan
reporter” ❖ Helps a children’s librarian
❖ Found near the library and with the Early Literacy
adopted by a librarian Fun videos
❖ Manages most videos, ❖ Closely tied to their blog
including book trailers posts on the same subject
❖ Also manages blogs for
adults and children

8. Video-related hardware and the future
❖ Got a new digital camera in December 2011.
❖ Available only for staff use.
❖ Went to a recording studio for their parody of “Dynamite.”
❖ Use an iPad and smartphones in children’s programs along
with the digital camera.
❖ Want more touch-screen devices for early literacy programs.
❖ Their current computers are set up for Skype but don’t have
video-editing software available for patrons.
❖ Long-range goals involve setting up a media lab with Macs and
video cameras for adults to use.
❖ Not a short-term goal due to budget restraints.

9. Advice for us as future librarians
❖ Be aware that knowledge of technology may not be centralized
under one position—everyone should have some knowledge of
emerging technologies.
❖ Don’t be afraid to try something strange or different, like book
and program trailers.
❖ Be aware of your user demographics and the technologies that
they want to see present in your library.
❖ Touch-screen interfaces for children vs. basic Internet access
and e-reader training for adults.
❖ Be aware of budgets and cycles for replacing technology.
❖ Unless you get a grant, you may have to wait years to upgrade
your current computers, let alone get newer, less-established
kinds of technologies.

10. Sources consulted
❖ Buckley, W. (2012, June 21). Sti! your source for Mooresvi!e, Indiana history.
Retrieved July 20, 2012, from http://mplindianaroom.blogspot.com/2012/06/still-
your-source-for-mooresville.html
❖ Le Chat, C. (2012, July 16). Book trailers bring out the mystery on your bookshelf.
Retrieved July 20, 2012, from http://mplcatseyeview.blogspot.com/2012/07/
readers-of-library-journal-are.html
❖ Mooresville Public Library (n.d.). Mooresvi!e Public Library: featured videos.
Retrieved July 20, 2012, from http://www.youtube.com/user/MPL46158
❖ Mooresville Public Library (n.d.). Mooresvi!e Public Library staff. Retrieved July
2012, 2012, from http://www.mooresvillelib.org/index.php?
option=com_content&view=article&id=11&Itemid=24
❖ Personal interviews with Kate Meador, Jaymi Edwards, and William Buckley,
conducted July 12, 2012.