1. Is social media a fad or the biggest thing since the Industrial Revolution? Christopher N Baccus AT&T Executive Director of Digital & Social Media

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8. What’s the business response? 8

9. 9 You spent how much money on “engagement” and you can’t tell me what the value is?

10. 10 ReturnOnEngagement $

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12. 12 A Facebook comment from my co-worker

14. Talk about impressions served

16. Don’t forget your website 15

17. Are you being seen as a leader? 16

18. Check your organizational egos at the door 17 Social Media is not owned by any one organization Consumer Issues: Customer Care leads issue response and resolution Marketing Tabs: Marketing leads offers, sweeps, messaging, Purchase: eCommerce leads social shopping and purchase intent planning Wall: Communications leads dialog, status updates and conversation

19. Let’s Talk Shop… Shopping 18

20. 19 Your ex-girlfriend from middle school just bought diapers

21. 20 Give Advice Advice Seeking

22. 21 Loyalty Sales Advocacy

23. It’s Ultimately Not About You 22

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