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  • 3. mein webAlbum Featuremöglichkeiten Kampagnenmöglichkeiten Sponsoren, Werbeträger Themenseiten z.B. berlin.de für Reisealbum Web2.0 Community
  • 4. Album-Netzwerk Privat Öffentlich „geheime“ URL des Albums zum Weiterreichen an Freunde/Verwandete Generierung Empfehlungen Bewertungen Freundenetzwerk „Buddylists“ Zufriedenheistcheck/Abfrage von Kundenwünschen → Ideensammlung
  • 5. Add-On Ideen Album (Bsp. Reise) Druck/Web I Zukaufbare Blättersets für weitere Informationen - Touristik, Kultur - Clubs, Restaurants, Cityguides - Geschichtliches (Albumblätter in extra „veralteter“ Optik) + eigene Kommentare/Anmerkungen + Webextras - Verlinkung auf Wiki-Artikel - Verlinkung auf Clubs, Restaurants, etc. - Bewertungen - Videoupload Premium Album (Abo/Aufpreis?) - mehr Gestaltungsmöglichkeiten - mehr Schriften - mehr Hintergründe - exklusiver Webcontent
  • 6. Add-On Ideen Album (Bsp. Reise) Druck/Web II „Panini“-Effekt - „Jäger-/Sammler“-Trieb wecken - Einzelne Sammelblätter bei Albumkauf verschenken z.B. umfangreicher Berlin Bilderpool - Verkauf von Zufalls-(10er)Bildpäckchen - Boni auf Set-Vervollständigungen z.B. Gratis Albumblätter oder Premiumcontent