Improved questions for kotler's 20 chapter quarte

TOP 20 Improved Learning Questions for Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/ Kotler’s 20 Chapters

TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Caroline P. Quarte April 2011

2. Promoting a visit to Star City is an example of marketing what? ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. What are you marketing when you promote a visit to Star City? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Examples Experiences are marketed by orchestrating several goods and services

2. What are you marketing when you promote a visit to Star City? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer http://carolinequarte.blogspot.com/

10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Caroline P. Quarte April 15, 2011 www.stevenandrada.blogspot.com 1/73

5. What kind of business orientation that puts the customer at the heart of the business? ,[object Object],[object Object],[object Object],[object Object],[object Object],31/73 www.stevenandrada.blogspot.com

5. What type of business orientation puts the customer at the heart of the business? ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Types of Business Orientation ,[object Object],[object Object],32/73 www.stevenandrada.blogspot.com

Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives

5. What type of business orientation puts the customer at the heart of the business? ,[object Object],[object Object],[object Object],[object Object],Answer http://carolinequarte.blogspot.com/

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Caroline P. Quarte April 2011 http://kavellana.blogspot.com

8. Which is an environmental force shaping the business landscape? ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Which of the following is NOT an environmental force that shapes the business landscape? Question http://carolinequarte.blogspot.com/ ,[object Object],[object Object],[object Object],[object Object]

Environmental Forces Shaping the Business Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://kavellana.blogspot.com

8. Which of the following is NOT an environmental force that shapes the business landscape? http://carolinequarte.blogspot.com/ Answer ,[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Caroline P. Quarte April 2011

#4: ____ is the set of consumers who have interest and access to a market offer. ,[object Object],[object Object],[object Object],[object Object],[object Object]

#4: Market demands are segmented in 4 categories. The following are measures of market demand except for __________. ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Concept : What are the measures of market demand? Potential Market Target Market Penetrated Market Available Market consumers having interest, income and access consumers buying company’s product! qualified available market company decides to pursue consumers professing sufficient level of interest

Target Market: 90 Mn mobile phone users in prepaid loading business, up to P1.2B texts sent per day! 3 main networks targeting the mass market !

Penetrated market: Hapee Toothpaste" - Philippine-Made, World Class: Pedro's Faith Leads to Success! Penetrated market by challenging the foreign brand!

Available market: People belonging to different income group can assess the supermarkets… Available market: Supermarket!!!

Potential market: Philippines -Potential retirement destination! Is Philippine a potential market as retirement destination??

#4: Market demands are segmented in 4 categories. The following are measures of market demand except for __________. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

Joan Soliven / Caroline P. Quarte April 15, 2011 http://joansoliven.blogspot.com/ TOP 10 Learning Questions for Creating Customer Value, Satisfaction, and Loyalty and Ch 5

1. Difference between what the customer gets and what he or she gives for different possible choices. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://joansoliven.blogspot.com/

[object Object],[object Object],[object Object],[object Object],1. What marketing concept explains this statement: “That product is very expensive, it must be really effective.” Question http://carolinequarte.blogspot.com/

Customer Perceived Value ,[object Object],http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler

Consumers are more educated and informed, they seek out superior alternatives ,[object Object],Source: Marketing Management 13 th Edition by Philip Kotler

[object Object],[object Object],[object Object],[object Object],1. What marketing concept explains this statement: “That product is very expensive, it must be really effective.” http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Caroline P. Quarte 15 April 2011

3. What are dissociative groups? ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. In consumer behavior, associating a product from a dissociative group does not really affect the product. True or False. ,[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Reference Groups Dissociative Groups ,[object Object],Kotler, Keller. Marketing Management, 13 th Edition. Concept 2:

Reference Groups Dissociative Groups ,[object Object],Kotler, Keller. Marketing Management, 13 th Edition. Concept 2: ,[object Object]

3. In consumer behavior, associating a product from a dissociative group does not really affect the product. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

3. In the business buying process, who has the power to prevent sellers or information from reaching members of the buying center? ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

3. In the business buying process, who has the power to prevent sellers or information from reaching members of the buying center? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla / Caroline P. Quarte April 14, 2011 http://myrtlefrantilla.blogspot.com /

2. In the steps of segmentation process, what is the fourth step? http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / A. B. C. D. E. Segment Attractiveness Segment Identification Segment Positioning Segment Acid Test Segment Profitability

[object Object],[object Object],[object Object],[object Object],2. At what step in the segmentation process should you determine which demographics, lifestyles, and usage bahaviors make the segment distinct and identifiable? Question http://carolinequarte.blogspot.com/

Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Segment Attractiveness Needs-based Segmentation Segment Profitability Segment Positioning Segment Acid Test Marketing Mix Strategy

[object Object],[object Object],[object Object],[object Object],2. At what step in the segmentation process should you determine which demographics, lifestyles, and usage bahaviors make the segment distinct and identifiable? http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Caroline P. Quarte April 2011 http://taeyangxinyi.blogspot.com

10. Which of the following is not a role on a brand portfolio? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com 39

[object Object],[object Object],[object Object],[object Object],10. What type of product does not require as much investment as other portfolio brands? Question http://carolinequarte.blogspot.com/

Brand Roles on a Brand Portfolio What brand type is the product? 40 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE

Niche is a type of market segmentation, not a role on a brand portfolio 41 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position CASH COWS Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support LOW-END ENTRY LEVEL Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand HIGH-END PRESTIGE Brands that add prestige and credibility to the entire portfolio

[object Object],[object Object],[object Object],[object Object],10. What type of product does not require as much investment as other portfolio brands? http://carolinequarte.blogspot.com/ Answer

TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Caroline P. Quarte April 15, 2011 http://annaguray06.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],5. differentiation is the way a company aims to identify and position itself or its products. Question #5 http://annaguray06.blogspot.com

[object Object],[object Object],[object Object],[object Object],5. _____________________ if done effectively establishes the product’s character and value proposition. Question http://carolinequarte.blogspot.com/

Create Differentiation! Concept 5: Differentiation Strategies PRODUCT PERSONNEL CHANNEL IMAGE http://annaguray06.blogspot.com

[object Object],[object Object],[object Object],[object Object],5. _____________________ if done effectively establishes the product’s character and value proposition. http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Caroline P. Quarte April 2011

1. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. New entrants to an industry can raise the level of competition, thereby reducing its attractiveness. True or False. ,[object Object],[object Object],Question http://carolinequarte.blogspot.com/

What determines market segment? Michael Porter’s Five Forces

“ Threat of new entrants” refers to the threat existing competitors face upon new competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attractive if entry barriers are high and exit are low!

1. New entrants to an industry can raise the level of competition, thereby reducing its attractiveness. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Ch. 12 Setting Product Strategy #28 Ivy Villamor / Caroline P. Quarte April 14, 2011

9. ___ is a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/ivyvillamor

9. Using the ____________ level of the product hierarchy to sell their shampoo, one can see in Pantene packaging that it indicates the company name first, then the type of shampoo. Ex. PANTENE Hair Fall Control Shampoo ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Concept 6: Product Hierarchy Leads you to Specific Desired Product

Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Personal Care Product family Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Hair Cleaning Agent Product line Shampoo Product type Hair Fall Control Shampoo Item (Brand/Item) Pantene Hair Fall Solution bottle

9. Using the ____________ level of the product hierarchy to sell their shampoo, one can see in Pantene packaging that it indicates the company name first, then the type of shampoo. Ex. PANTENE Hair Fall Control Shampoo ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao Caroline P. Quarte April 2011 rgwenceslao.blogspot.com

5. Service positioning strategy can be made tangible through? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Companies offering services can demonstrate their quality through physical evidence and ____________. ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Physical Evidence and Presentation 7 Place People Entertainment Communication Material Symbols Price

5. Companies offering services can demonstrate their quality through physical evidence and ____________. ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza/ Caroline P. Quarte April 15, 2011 meghanngettingthere.blogspot.com

1. Consumers use PRICE as an indicator of _____________. ,[object Object],[object Object],[object Object],[object Object],[object Object],meghanngettingthere.blogspot.com

[object Object],[object Object],[object Object],[object Object],1. Consumers arrive at price perceptions via 4 key points. All of the following are true EXCEPT for Question http://carolinequarte.blogspot.com/

Consumers arrive at Price Perceptions via 4 Key Points meghanngettingthere.blogspot.com Reference Prices Price – quality Inferences Price Endings Price Cues

[object Object],[object Object],[object Object],[object Object],1. Consumers arrive at price perceptions via 4 key points. All of the following are true EXCEPT for http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Caroline P. Quarte April 14, 2011

Which of the following does not fall under “Levels of Service”? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 1

What level of service do McDonald’s offer? ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Levels of Service Source: Marketing Management 13 th Ed by Philip Kotler

What level of service do McDonald’s offer? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

Chapter 17 Designing and Managing Integrated Marketing Yang Zhao/ Caroline P. Quarte Apr. 5.2011 http://zhaointote.blogspot.com/

1.How many modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

1. Which of the following is NOT one of the marketing communications mix modes of communication? ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/

Marketing Communication mix (8 major models of Communication) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

1. Which of the following is NOT one of the marketing communications mix modes of communication? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong / Caroline P. Quarte April 2011

4. In developing an advertising campaign, legal and social issues are assessed during _________. ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Only message generation and creative development are important in developing an advertising campaign. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Question

There are three steps in developing an advertising campaign. Reference: Philip Kotler’s Marketing Management, 13 th edition

4. Only message generation and creative development are important in developing an advertising campaign. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Caroline P. Quarte April 15, 2011 http://louiemarkquizon.blogspot.com

3. Which of the following statements in creativity techniques is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com

3. In reverse assumption analysis, instead of assuming what is already obvious, reverse each assumption to come out with some fresh creative ideas. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Question

Stimulate Creativity in Individuals and Groups! http://louiemarkquizon.blogspot.com

3. In reverse assumption analysis, instead of assuming what is already obvious, reverse each assumption to come out with some fresh creative ideas. True or False. ,[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Caroline P. Quarte April 14, 2011 www.leeaizabelsandel.blogspot.com

1. The following are the stages of Internationalization. Except… ,[object Object],[object Object],[object Object],[object Object],[object Object],www.leeaizabelsandel.blogspot.com

1. What’s the third stage of internationalization? ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com

1. What’s the third stage of internationalization? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Caroline P. Quarte April 14, 2011 miralynnserrano.blogspot.com

3. Product- or Brand-Management Organization can also be in the form of the following types of product teams ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

3. There are three types of potential product –team structures. These are… ,[object Object],[object Object],[object Object],[object Object],Question http://carolinequarte.blogspot.com/

PRODUCT- or BRAND-MANAGEMENT using Product Teams 14 miralynnserrano.blogspot.com ,[object Object],[object Object],[object Object],Vertical Product Team

PRODUCT- or BRAND-MANAGEMENT using Product Teams 15 miralynnserrano.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Product Team PM R C Triangular Product Team

PRODUCT- or BRAND-MANAGEMENT using Product Teams 16 miralynnserrano.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vertical Product Team PM R C Triangular Product Team Horizontal Product Team ,[object Object],[object Object],[object Object],[object Object]

3. There are three types of potential product –team structures. These are… ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

Improved questions for kotler's 20 chapter quarte

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Improved questions for kotler's 20 chapter quarte

Ähnlich wie Improved questions for kotler's 20 chapter quarte (20)

Improved questions for kotler's 20 chapter quarte