Learn how to build relationships with website administrators to ensure your test content isn't being shared, stolen, and sold online! We invite you to join Caveon as we unveil four tips to help you learn what you can do to keep your exam content from ending up in the wrong hands. In this session we're pleased to feature: - Catherine Davis, Director of Global Learning, Research and Development, CGFNS - Cary Straw, Senior Web Patrol Security Analyst, Caveon Our presenters will share their experiences and lessons learned in the following four areas: Handling Proxy Sites: What you can do when a company is offering to take the exam as a proxy for your test candidates. Know the advertising lingo proxies (and other test prep sites) use to sell their wares so you can catch them before your tests are compromised. International Online Threats: Learn how to protect your content from infringing websites outside the U.S. and in foreign languages. Creating Allies: Learn how to foster relationships with website administrators to greatly reduce exposure time when a threat is identified. Once a rapport has been built, most website admin allies will remove content within minutes after receiving your takedown request. Planning For Success: We will share tips on what you can do within your own organization to be prepared to respond if a serious threat is discovered. Acting swiftly and directly will prevent content from spreading like wildfire.

1. Upcoming Events
 Dr. John Fremer to present at ICA Qiyas in December in
Saudi Arabia
 Dr. David Foster participating in ATP/CCSSO Operational
Best Practices for Large Scale Statewide Assessments
Meeting in December in California
 Dr. David Foster presenting today in Florida at
International Forum for Women in E-learning presented by
USDLA
 Steve Addicott presenting at Inaugural Asia ATP
Conference this December

2. Helpful Resources
LinkedIn Group – “Caveon Test Security”
Twitter @Caveon
Cheating In The News articles
Caveon Security Insights blog
CSI Newsletter – Monthly info, updates, resources

3. MY ENEMY,
MY FRIEND
Playing Nicely With Infringing Websites To Improve Test Security
Hash tag #TestTheft

4. MY ENEMY, MY FRIEND
Playing nicely with infringing websites to improve test security
Presented by:
Cary Straw
Senior Security Analyst - Caveon Test Security
&
Catherine Davis
Director Of Global Learning, Research And Development
CGFNS International

5. CONTENTS
 Relationships
 Allies
 Proxy Sites
 International
 A Client’s Perspective
 Success
 Q&A

6. During 2010, the number of things
connected to the Internet exceeded the
number of people on earth.
2003
2010
2015
By 2020 there will be 60+ billion things...
and they are starting to talk to each other

7. A Zettabyte of web Pages placed end to end
would stretch from Earth to Pluto and back 16 times

8. MY ENEMY, MY FRIEND
Building Relationships

9. EVERY 20 MINUTES
THERE ARE OVER
10,000,000 COMMENTS
POSTED ON FACEBOOK

10. Top 20 social media platforms 2012
01 02 03 04
950million 880million 410million 340million
05 06 07 08
170million 130million 096million 095million
09 10 11 12
080million 060million 050million 049million
13 14 15 16
045million 033million 032million 031million
17 18 19 20
028million 023million 021million 019million

11. Create Raving Fans of Forum
Administrators and Members
1 :
Site Administrators have a
fierce sense of identity

12. Create Raving Fans of Forum
Administrators and Members
2 : Cliques Abound

13. Create Raving Fans of Forum
Administrators and Members
3 :
Forum respect is not always earned
as a result of specialist knowledge

14. Create Raving Fans of Forum
Administrators and Members
4 : Arguments and bitterness are rife

15. Create Raving Fans of Forum
Administrators and Members
5 : Forums tend to be self-policing

16. Q
:
Why should we foster relationships with
website administrators?
Once a rapport has been built, most
A : website admin allies will remove content
within minutes after receiving your
takedown request.

17. STORY TIME
I’ll pause for a second so you
can go get milk and cookies

18. 200+ items
10 items

20. 5 Social 5 Social
Networks Networks
on the rise in decline

21. MY ENEMY MY FRIEND
Handling Proxy Sites

22. What can you do when a company is
Q
: offering to take the exam as a proxy for
your test candidates?
A :
Know the advertising lingo proxies and
prep sites use to sell their wares so you
can catch them before your tests are
compromised

23. Where Should I Look?
Job Market
Proxy Sites Freelance &
Sites Certification
Forums
Some examples:
NoNeedToStudy.com Freelancer.com ProProfs.com
PassMcitpMcse.com Guru.com TechExams.net

25. MY ENEMY MY FRIEND
International Concerns

27. How can I protect our content from
Q
: infringing websites outside the U.S. and in
foreign languages?
A :
Have an international email address set up
so you can communicate effectively

28. IMPROVING TEST
SECURITY
Catherine R. Davis, PhD, RN
Director of Global Learning, Research and
Development
CGFNS International, Inc.

29. IMPROVING TEST SECURIT Y
 About CGFNS
 In existence since 1977
 Independent, non-profit, immigration neutral organization
 Mission: to protect the public by assuring the integrity of health
professional credentials in the context of global migration
 Two assessment programs
 Certification Program
 VisaScreen Program

30. ASSESSMENT PROGRAMS
 Credentials Review
 Licensure
 English Language Proficiency Examination
 Test of Nursing Knowledge

31. TEST OF NURSING KNOWLEDGE
 Administered over 500,000 examinations nationally and
internationally
 Top countries: Philippines, India, Nigeria, Taiwan and
China

32. NURSE MIGRATION
Push/Pull Factors
Freedom
Security
Opportunity

33. HIGH STAKES TESTING
CGFNS Qualifying Exam®
 Internet-based
 150 core and 15 pretest items
 Administered 4 times a year – testing windows
 Predominantly multiple choice items

34. SECURIT Y MEASURES BEFORE THE TEST
Attestation must be signed when applying
Only primary source documents accepted
Databases used to detect fraud
 Seals and signatures
 Country files
o Education
o Licensure

35. SECURIT Y MEASURES BEFORE THE TEST
 Examination Development and Assembly
 Confidentiality statements for Subject Matter Experts and
Examination Committee members
 Limited access to item bank

36. SECURIT Y MEASURES
 Paper and Pencil Examination Administration
 Site selection
 Shipping/Customs
 Arrival in Country
 Exam Day Procedures
 Identification
 Breaks
 No cell phones and other electronics
 No personal belongings
 No books or notepads

37. SECURIT Y MEASURES

38. SECURIT Y MEASURES

39. HOW NOT TO DELIVER THE EXAMINATION

40. SECURIT Y MEASURES

41. SECURIT Y CHALLENGES

42. BREACHES OF SECURIT Y
 Crisis Management Plan: Work in progress
 Applicant Surveys
 Local Markets
 Websites
 Social Media Sites
 Mobile Apps

43. TEST SECURIT Y
Recruiters/Test Preparation
Test site presence
Item reconstruction
Websites

44. SECURIT Y
“Success seems to be largely a
matter of hanging on after others
have let go.”
- William Feather

45. MY ENEMY MY FRIEND
Planning For Success

46. STEPS TO SUCCESS
✦ Find top ten locations where your content is discussed
✦ Actively participate in discussions

47. STEPS TO SUCCESS
✦ Offer valuable content from time to time
✦ Help drive new traffic to sites that follow
ZERO TOLERANCE rules
✦ Post often and not just about your exams

48. STEPS TO SUCCESS
✦ Keep site admins informed of your exam administration
periods
✦ Assign at least one person in your organization to handle
social exam security or get outside help
✦ Make sure everyone in your organization understands
what is considered “crossing the line” and how to avoid it

49. Types of Takedown Notices:
Directly Contact the Student or Admin
Friendly Bystander Letter
DMCA Letter

50. STEPS TO SUCCESS
Know Sites and Forums Where Proxy Services Advertise
.com
.com

51. STEPS TO SUCCESS
“Whois” Inquiry Sites

52. STEPS TO SUCCESS
Foreign Web Hosting Services
abchk.co
m

53. What should you do within your organization
Q
: to be prepared to respond if a serious threat
is discovered?
A :
Acting SWIFTLY and DIRECTLY will prevent
content from spreading like wildfire

54. Got questions?

55. Helpful Resources
LinkedIn Group – “Caveon Test Security”
Twitter @Caveon
www.caveon/resources/webinars
Cheating Articles at www.caveon.com/citn
Caveon Security Insights blog – www.caveon.com/blog
CSI Newsletter – Contact us to get on the mailing list

56. Thank You!
“See You” Next Time!
Special Thanks to:
Catherine R. Davis, PhD, RN
Director of Global Learning, Research and Development
CGFNS International
crdavis@cgfns.org
Cary Straw
Senior Security Analyst
Caveon Test Security
Please contact: skyler.weisenburger@caveon.com
for feedback or a copy of the slides