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The Business of Social
                        Helpful –
Kelvin Quee             http://blog.jamiq.com
                        http://slideshare.net/jamiq
Head, Partnerships      http://vimeo.com/jamiq

                        Drop me an email and I will send
kelvin.quee@jamiq.com   you materials shown here.

@kelvinq                Available for conversations
                        this Friday 6 am – 1130 am
+65 9177 3635           ibis Jakarta Slipi
Truth is
I don’t know anything
about social media
outside of Singapore.
To spark a discussion
To share what JamiQ is doing up north
To show social media is important and
profitable for brand owners
To seek advice in Indonesia
Real-time Crisis Monitoring: DBS Network Failure



                             Spike forms as people realize
                             ATMs and Internet Banking are
                             down. 95% of the posts are from
                             microblogs like Twitter and       Later spike due to
                             Plurk.                            amplification of news
                                                               coverage in local media.




                            83% of the buzz around this
                            crisis comes from Microblogs.
Real-time Crisis Monitoring: DBS Network Failure




                                             DBS CEO apologizes on
                                             webpage, and story is
                                             covered on front page on
                                             both Straits Times and
                                             Business Times.




                        Just when all the chatter had
                        died down…
Real-time Crisis Monitoring: IBM gets dragged into the crisis




                                    DBS CEO’s apology mentions
                                    failure of IBM to keep the
                                    system up. Local and
                                    international jumped on this
                                    story.
      Few mentions of IBM when
      the system first went down.
Real-time Crisis Monitoring: IBM gets dragged into the crisis




                                    Dramatic increase in negative
                                    mentions of IBM.

      At first not much blame was
      given to IBM.
In the week leading up to CommunicAsia
                                                                        2010, what are Singaporeans saying about
                            Product Launch                              the major ICT event on the social media?
                                 2%     Party
                      Skype CEO
                                         2%                             1.   Participating vendors are tooting their
 Jobs at CommunicAsia    2%                                                  horns loud and clear making up the
                                3D
           2%
                               2%
                                                                             largest slice of the pie.
Registration Closed                                                     2.   Lots of visitor excitement from the
        4%
                                                                             ground.
                                                                        3.   It’s a pity that Skype’s CEO being here
                                                                             isn’t received with much fanfare.
                                                                        4.   Some vendors are still looking for “booth
                                                    Vendor Promotions
                                                          29%
                                                                             babes” at the eleventh hour.
          CommunicAsia
            Marketing
                                                                        5.   Folks involved in setting up can’t wait for
              10%                                                            the event to begin and their work to end.
                                                                        6.   Disappointment from some that
                                                                             registration is closed.
                                                                        7.   Why are people talking about the Navteq
         Setting Up                                                          AfterParty at Brewerkz even before the
           10%                                                               event starts?!
                                                                        8.   Product launch of world’s first 14
                                                                             megapixel camera phone. Isn’t that a
                                                                             camera that makes phone calls then?
                                                Visitor Excitement
                                                        25%
                      Mobile Apps
                         12%


                                                                              Created on 11 June 2010 by
Data and trending by JamiQ. For more social media
                                                intelligence, visit jamiq.com.



      Technology & Companies at
                                                Fair enough. Skype brought
      CommunicAsia 2010                         their CEO down, gave the
                                                keynote, and had the best
                                                booth. No challenge here.

      LTE gets the most chatter
                                                                              Skype
      this year. Does that mean                       17%
                                                                              Samsung
      it’s going to be the winning                                            Envivio
      4G standard in Asia?                                                    Yahoo!
                                                                              Powerwave
                                                                              NTT Docomo
                                                            14%
                                                                              ZTE
                                                                              Altai
                                                                              Motorola
                                                      14%
                                                                              Sony Ericsson
                                                                              ADC
LTE    IPTV   Satellite   SMS   Wi-Fi   WiMAX
                                                                              Nokia
Social media is too
interesting to be just
charts and tables.
Exploring the social
media with three
telcos on Twitter

       .com
The Straits Times, 4 November 2010
http://vimeo.com/jamiq
The Business of Social
                        Helpful –
Kelvin Quee             http://blog.jamiq.com
                        http://slideshare.net/jamiq
Head, Partnerships      http://vimeo.com/jamiq

                        Drop me an email and I will send
kelvin.quee@jamiq.com   you materials shown here.

@kelvinq                Available for conversations
                        this Friday 6 am – 1130 am
+65 9177 3635           ibis Jakarta Slipi

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JamiQ at FreSh

  • 1. The Business of Social Helpful – Kelvin Quee http://blog.jamiq.com http://slideshare.net/jamiq Head, Partnerships http://vimeo.com/jamiq Drop me an email and I will send kelvin.quee@jamiq.com you materials shown here. @kelvinq Available for conversations this Friday 6 am – 1130 am +65 9177 3635 ibis Jakarta Slipi
  • 3. I don’t know anything about social media outside of Singapore.
  • 4. To spark a discussion To share what JamiQ is doing up north To show social media is important and profitable for brand owners To seek advice in Indonesia
  • 5.
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  • 11. Real-time Crisis Monitoring: DBS Network Failure Spike forms as people realize ATMs and Internet Banking are down. 95% of the posts are from microblogs like Twitter and Later spike due to Plurk. amplification of news coverage in local media. 83% of the buzz around this crisis comes from Microblogs.
  • 12. Real-time Crisis Monitoring: DBS Network Failure DBS CEO apologizes on webpage, and story is covered on front page on both Straits Times and Business Times. Just when all the chatter had died down…
  • 13. Real-time Crisis Monitoring: IBM gets dragged into the crisis DBS CEO’s apology mentions failure of IBM to keep the system up. Local and international jumped on this story. Few mentions of IBM when the system first went down.
  • 14. Real-time Crisis Monitoring: IBM gets dragged into the crisis Dramatic increase in negative mentions of IBM. At first not much blame was given to IBM.
  • 15. In the week leading up to CommunicAsia 2010, what are Singaporeans saying about Product Launch the major ICT event on the social media? 2% Party Skype CEO 2% 1. Participating vendors are tooting their Jobs at CommunicAsia 2% horns loud and clear making up the 3D 2% 2% largest slice of the pie. Registration Closed 2. Lots of visitor excitement from the 4% ground. 3. It’s a pity that Skype’s CEO being here isn’t received with much fanfare. 4. Some vendors are still looking for “booth Vendor Promotions 29% babes” at the eleventh hour. CommunicAsia Marketing 5. Folks involved in setting up can’t wait for 10% the event to begin and their work to end. 6. Disappointment from some that registration is closed. 7. Why are people talking about the Navteq Setting Up AfterParty at Brewerkz even before the 10% event starts?! 8. Product launch of world’s first 14 megapixel camera phone. Isn’t that a camera that makes phone calls then? Visitor Excitement 25% Mobile Apps 12% Created on 11 June 2010 by
  • 16. Data and trending by JamiQ. For more social media intelligence, visit jamiq.com. Technology & Companies at Fair enough. Skype brought CommunicAsia 2010 their CEO down, gave the keynote, and had the best booth. No challenge here. LTE gets the most chatter Skype this year. Does that mean 17% Samsung it’s going to be the winning Envivio 4G standard in Asia? Yahoo! Powerwave NTT Docomo 14% ZTE Altai Motorola 14% Sony Ericsson ADC LTE IPTV Satellite SMS Wi-Fi WiMAX Nokia
  • 17. Social media is too interesting to be just charts and tables.
  • 18. Exploring the social media with three telcos on Twitter .com
  • 19.
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  • 26. The Straits Times, 4 November 2010
  • 28. The Business of Social Helpful – Kelvin Quee http://blog.jamiq.com http://slideshare.net/jamiq Head, Partnerships http://vimeo.com/jamiq Drop me an email and I will send kelvin.quee@jamiq.com you materials shown here. @kelvinq Available for conversations this Friday 6 am – 1130 am +65 9177 3635 ibis Jakarta Slipi