7. The
world
is
complex,
and
so
too
must
be
the
ac6vi6es
that
we
perform.
But
that
doesn’t
mean
that
we
must
live
in
con6nual
frustra6on.
No.
The
whole
point
of
human-‐
centered
design
is
to
tame
complexity,
to
turn
what
would
appear
to
be
a
complicated
tool
into
one
that
fits
the
task,
that
is
understandable,
usable,
enjoyable.
Don
Norman,
The
Design
of
Everyday
Things
8. USER EXPERIENCE DESIGN
…to
achieve
high-‐quality
user
experience
in
a
company's
offerings
there
must
be
a
seamless
merging
of
the
services
of
mul6ple
disciplines.
The
first
requirement
for
an
exemplary
user
experience
is
to
meet
the
exact
needs
of
the
customer,
without
fuss
or
bother.
Don
Norman,
&
Jakob
Nielsen
9. INTERACTION DESIGN
In
design,
human–computer
interac6on,
and
soMware
development,
interac6on
design,
oMen
abbreviated
IxD,
is
defined
as
"the
prac6ce
of
designing
interac6ve
digital
products,
environments,
systems,
and
services."
10. SERVICE DESIGN
Service
design
is
the
inten6onal
and
thoughPul
design
of
internal
and
customer-‐facing
ac6vi6es
needed
to
deliver
a
service.
Where
experience
design
concerns
itself
only
with
the
customer-‐facing
aspects,
service
design
looks
also
at
the
experience
of
staff