The presentation we did for a Lunch and Learn in Portland.

1. SavvyWP © 2010
SAVV Y
BLOGGING
Don’t try to make money with a blog. Make money with a business, and
market it with a blog. - remarkablogger

2. How can a blog help your biz?

3. How can a blog help your biz?

4. How can a blog help your biz?
Increase Traffic to Your Website

5. How can a blog help your biz?
Increase Traffic to Your Website
Reach a Larger Audience

6. How can a blog help your biz?
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself

7. How can a blog help your biz?
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself
Gives You Credibility

8. How can a blog help your biz?
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself
Gives You Credibility
Helps You to Reach Out & Know Your Customers

9. How to
Get Started

11. get focused

12. get focused
read other blogs

13. get focused
read other blogs
comment on blogs

14. get focused
read other blogs
comment on blogs
then decide...

15. Choose a blogging platform

16. Choose a blogging platform
typepad

17. Choose a blogging platform
typepad
blogger

18. Choose a blogging platform

19. Wo r d P r e s s

20. Wo r d P r e s s

25. Connect and share
Make it user-friendly

35. an even more user-friendly

36. an even more user-friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace

37. an even more user-friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace
Do include an “About” page and “Contact” page

38. an even more user-friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace
Do include an “About” page and “Contact” page
Make it easy to leave a comment

39. an even more user-friendly
Use a clean design and make your posts super-easy
to read-use bullets and whitespace
Do include an “About” page and “Contact” page
Make it easy to leave a comment
Use photos

40. Juice it up with SEO
search engine optimization

41. Juice it up with SEO
search engine optimization

42. Juice it up with SEO
search engine optimization
WordPress is naturally SEO friendly

43. Juice it up with SEO
search engine optimization
WordPress is naturally SEO friendly
Pingbacks and trackbacks

44. Juice it up with SEO
search engine optimization
WordPress is naturally SEO friendly
Pingbacks and trackbacks
Use keywords wisely

45. Juice it up with SEO
search engine optimization
WordPress is naturally SEO friendly
Pingbacks and trackbacks
Use keywords wisely
Give you images alt-tags

46. Juice it up with SEO
search engine optimization
WordPress is naturally SEO friendly
Pingbacks and trackbacks
Use keywords wisely
Give you images alt-tags
Take advantage of built in SEO or use plugins

47. How to
get the
word out

48. How to
get the
word out
Register your blog with Google

49. How to
get the
word out
Register your blog with Google
Comment on other blogs

50. How to
get the
word out
Register your blog with Google
Comment on other blogs
Join discussions

51. How to
get the
word out
Register your blog with Google
Comment on other blogs
Join discussions
Use social media and feeds

52. How to
get the
word out
Register your blog with Google
Comment on other blogs
Join discussions
Use social media and feeds
Advertise your blog everywhere

53. You Need to Know This About Your Readers

54. You Need to Know This About Your Readers
1. The 90-9-1 rule:

55. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).

56. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.

57. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.

58. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully

59. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.

60. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.

61. You Need to Know This About Your Readers
1. The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.
2. Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.
• Only 16% will read the whole page.

62. 6 Ways to Fix a Boring Headline

63. make an
interesting
comparison

64. promise
to solve
a problem

65. make a
controversial
statement
– and defend it

66. connect
yourself to
a big name

67. make an
outrageous
(but true)
statement

68. take a
stand on an
issue

69. S av v y W P. c o m
C a t s E y e W r i t e r. c o m
Bob Dunn | Judy Dunn
bob@savvywp.com | judy@catseyewriter.com
425.223.0022 | 253.884.9752