A social media marketing proposal for Marathon Oil.

1. Marathon Oil
– social media marketing Proposal
Dan(Cathy) Jiang
A44228942

2. Background Analysis
• The economic sector: energy industry
• What challenges it?
• Environmental issue  BP oil spill crisis

3. Competitors
SOCIAL MEDIA + PR = SUCCESS

4. Facebook
• What Marathon’s doing
• What Chevron’s doing

5. Twitter

6. YouTube

7. Suggestions:
Facebook
• More videos & photos (YouTube & Flikir)
• More Conversations –preheat campaign
• More HUMAN FACES!
Twitter
• Announcing news  interactions
• One-way  two-way
• Make customer’s tweet been seen & solved!
YouTube
• Frequent updating
• Comments of the videos
• High-quality commercials

8. PR-events
• Plan some events to show social responsibility.
• KEYWORDS:
• ENVIRONMENT
• LOVE
• PEACE
• EARTH

9. Budget
• The budget would mostly be used to plan the
events.
• For social media, the budget may be caused
by hiring some social media specialists to
manage the accounts and monitor the
conversations
• Jan. Dec.

10. Evaluation
• Monitor the conversations
• Analyze keywords
• Change the tactics when necessary