Coaches, consultants and other service businesses will find that speaking can be a powerful way to generate leads, attract targeted prospects and get more clients. Speaking can be especially effective as a lead generation tool for professional services marketing. This presentation introduces small business owner to a key component of speaking as a marketing tool: engaging your audience and keeping them focused on your content. By Cathy Goodwin, Ph.D., http://www.CathyGoodwinMarketing.com

1. “From Listeners To Clients:
Part 3: Engaging the Audience”
By
Cathy Goodwin, Ph.D.
http://www.CathyGoodwinMarketing.com

2. .Think CONVERSATION

3. Get the audience involved.
Create a handout.
Invite questions.
Use stimulating visuals.

4. Get the audience involved.
Create surprising content.
Think in chunks of attention.
Get volunteer “hot seats”
and makeover candidates.

5. How NOT To Engage
Stale jokes as openers
Long stories about your background
Patronizing your audience
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6. MOST important …
Relax
Look like you’re having fun
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7. More Info
• http://www.CathyGoodwinMarketing.com
• Consultation
• http://budurl.com/speakercall