Copywriting vs Ghostwriting: Many service business owners want to create compelling online marketing content, but are concerned that copywriting "won't sound like me." In a sense, copywriting is ghostwriting. The copywriter channels your message. For the video http://www.youtube.com/watch?v=89qtBBwLEcg From Cathy Goodwin, Ph.D. of http://www.CathyGoodwinMarketing.com