This document introduces information architecture (IA) and outlines Elle Geraghty's expertise and services in content strategy. It defines IA and how it differs from navigation. It also describes the key inputs, tools, activities and outputs involved in IA, such as content audits, site maps, card sorting, and rationale decks. Finally, it provides information on Elle's upcoming training workshops and meetup events on content strategy and IA.

1. IA for tech writers
Write the docs
Feb 2018
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com

2. Elle Geraghty
Content Strategy@ellengeraghty
Hello, I’m Elle
Radio producer
ABC radio
BA Comms
Project manager
Guide Dogs
Amnesty International
NSW Government
Content strategist
Australian Museum
Qantas
Atlassian
Virgin Mobile
Foxtel
NSW Government
MA Information and Knowledge

3. My flavour of content strategy
Information
architecture
Digital
strategy
Content
modelling
Content
auditing
Workshop
facilitation
Coaching
95% 95% 95%
90% 90% 90%
85%
UX
research
UX
design
Project
management
Visual
design
Communication
strategy
Editorial /
copy-write
80%
50%
40%
80%
25%

4. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
IA inputs
IA tools
IA
activities
Selling IA
IA
outputs
IA
resources

5. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
Intro to IA

6. Elle Geraghty
Content Strategy@ellengeraghty
Navigation v IA
IA
IA is similar to a file system. It maps chunks
of content with a site map.
Navigation
Navigation is the front end design - how the
IA has been expressed graphically.

7. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
Navigation v IA Mental model Taxonomy Wayfinding BrandingCategorisation

8. Elle Geraghty
Content Strategy@ellengeraghty
Time to
engage

9. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA inputs

10. Elle Geraghty
Content Strategy@ellengeraghty
IA inputs
Content audit
Content
analysis
Analytics User research User task
Key business
drivers

11. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA tools

12. Elle Geraghty
Content Strategy@ellengeraghty
IA tools

13. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA activities

14. Elle Geraghty
Content Strategy@ellengeraghty
IA activities
User tasks Audit Card sort
Build
prototypes
Socialise
Test and test
again!

15. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
Selling IA

16. Elle Geraghty
Content Strategy@ellengeraghty
Selling IA
Evidence
based
decisions
Understand
your audience
Take people
on ourney
Executive
conversations

17. Elle Geraghty
Content Strategy@ellengeraghty
Time to
engage

18. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA outputs

19. Elle Geraghty
Content Strategy@ellengeraghty
IA outputs
Rationale deck Spreadsheet Mind map Migration plan Site map

20. Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA resources

21. Elle Geraghty
Content Strategy@ellengeraghty
IA resources

22. Want to learn more?
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
Training workshops in May 2018
IA and content strategy
Half day workshop $280 ext GST (min 6p)
Full day workshop $550 ext GST (min 6p)

23. Want to learn more?
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
Sydney content strategy meetup
March 26 - costing content
www.sydneycontentstrategy.com

24. Nice to
meet you!
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com