Sprint design intro

1. Intro to Sprint
Design
November 25, 2017

2. Agenda
Welcome
What is Sprint Design - overview
Case Study

3. Group exercise

4. Sprint Design Overview

5. What is a Design Sprint?
A 5-day design framework for validating ideas and solving big challenges.

7. What do you need?
A challenge or a problem
A sprint design team (a decider, a facilitator, and 3-4 experts)
5 full commited days

8. Preview of
the sprint:

11. Nobody knows
everything, so
share the ideas in
everyone’s head.

12. Ask the experts
Talk to one person at a time and take notes.

13. Make a map
This will be a simple diagram with around 5-15 steps.

14. Pick a target
Choose a customer type and a focus on the map.

16. Group
brainstorms don’t
work, so work
alone together.

17. Sketch
The process goes step-by-step to make it easy.

18. Your sketches
will look like
this:

20. Haha!
Just kidding.
More like this:

23. You’ll make fast
decisions without
groupthink or
sales pitches.

24. Sticky decision
Choose the best sketches
with silent review and structured critique.

25. Turn the winning
sketches into a
storyboard:

28. Goldilocks
quality: just right
to learn from
customers.

30. 5 customer
interviews are
enough to reveal
big patterns.

32. The team watches over
video from another room.

33. At the end of the
sprint, you’ll
know what to do
next.

34. Often, it’s helpful
to fix the
prototype and
test it again.

35. Recap
The challenge
The team
●The Facilitator is in charge of the schedule.
●The Decider makes all tough decisions.
The framework
Mindset

36. Mindset
Radical Collaboration
Quantity over quality
Defer judgement
Embrace wild ideas
Build on the ideas of others
Show, don’t tell

37. Okay,
let’s do it!

38. The challenge:
Help people give the perfect gift for every occasion.

39. Teams:
Orange
Green

40. Next
Discuss the challenge and define a common goal.
Be optimistic, then get pessimistic.
Time: 10 minutes

41. “You’re the expert..”
Interview experts in 10 minutes

42. How might we rephrase as opportunity
Adopt the right philosophy in 5 minutes

43. Make a map
Time: 10 min
a simple diagram with around 5-15 steps.

44. Pick your target
Choose a customer type and a focus on the map.
Vote and supervote in 5
minutes.

45. Sketch
Figure it out, crazy 8s and draw them in 8 minutes
Pick one of the crazy 8!

46. Pick solution
Vote and supervote in 5 minutes

47. Storyboard
Draw a storyboard in 10 minutes

48. Prototype
Put the storyboard to work. Want to go Christmas shopping together like you just
planned?

49. Liked it? Wanna follow-up?
YES NO
Vote and supervote (again)

50. Mulțumim!!!
@catalinamo
@botesteanu