Product Development for my Technology Management Class. I worked with Pavel Estrella, Karina Vasquez. Proferos Traub.

1. Technology Management
Rochester Institute of Technology
Karina Vasquez
Pavel Estrella
Roberto Castillo

2. Agenda
1. Introduction
2. Company Overview
3. Product Development Department
4. Product: Ice cream freezer
5. Product concept development
6. Development process

3. Introduction
Essential activity
ResearchandDevelopment
Innovation
Quick – Efficient – Effective
Economic Impact

4. Introduction
Maximizing product’s fit with customer
requirements
Minimizing the development cycle time
Controlling development costs
Product Development

5. Company Overview
Product Development
Company: Commercial refrigerators
manufacturing company from
the Dominican Republic
(*The company provided the information needed but wants to keep its confidentiality)
Department: Product Development
Product: Commercial freezer for ice
cream retail.

6. Low cost of local distribution
Centralized and decentralized activities
Sales to direct to client – Manufacture’s representatives
Global linked strategy - Strategic alliances - contractual
agreements to manage market share – Licensing
Custom design and commercialization
Company Overview

7. Product Development Department
2. Engineering Team1. Design Team
Partly parallel development process
Cross Functional Team

8. Team Members
Manager
Design Coordinator
Design Engineer 1 Technician 1
Technical Engineer
Technician 2
Team Members
Design Engineer 2
Communication with marketing – manufacturing – purchasing

9. Product Development
Ice cream freezer product development
1. Opportunity
Identification / Client
requirements
2. Product
Concept
Development
Steps of the Process

10. 1. Opportunity Identification / Client
requirements
1. Countertop
design
2. Specific overall dimensions
1. Inner capacity for 120 cups.
2. Full facing 5x6 cups.
5. Inner lighting.
6. Self-Contained.
The design brief with basic requirements
3. Low energy consumption.
4. NSF and UL standards.
7. Easy temperature reading interfaces / must
be visible.
8. Gravity-fed shelving.

11. Product Concept Development
1 2 3 4 5
1.Preliminary
Assessment
5.Submission
2.Investigation
3.Development
4.Evaluation
Development Cycle Time = 5 days
Partly Parallel Development Process

12. Product Concept Development
Final Concept: Alternative 1
Design for manufacturing approach
Use of CAD / CAM technology

13. Product Concept Development
Final Concept: Alternative 2
Design for manufacturing approach
Use of CAD / CAM technology

14. Development Process
Current development Process
5 days
Team members had fifty
percent overtime
Variation of a stage-gate process (M. chilling)

15. Escalation for development time
implemented
Stage Time
1 Customer request
1 day
2 PM team selection
3 Study of customer design requirement and conduct
preliminary investigation in the house
4 Brainstorming with Product Development Team to create
design alternatives
5 Alternatives generated by the design team.
3.5 days6 Selection of two alternatives for customer by design
committee and submission
7 Final decision by the customer 0.5 day
Total 5
Table 1

16. Suggested Modification for
development Time implemented
Table 2
Stage Time
1 Customer request
1 day
2 Project filtering.
3 PM team selection
4 Study of customer design requirement and conduct preliminary investigation
in the house
5 Brain storming with Product Development Team to create design alternatives
6 Alternatives studied by the design team. 3.5 days
7 Selection of two alternatives for customer by design committee
Final decision by the customer 0.5 days
Total 5 days

17. Filtering Projects
Benefits for The Company
Focus more its resources which will help to reduce development
costs
Help to approach product development systematically
Improve ratio of product developed that results in commercial
projects
Schilling, 2010

18. Rapid Development
Management according to economics
Be Flexible
About
Process
Handle
Complexity
Rapid Development

19. Outcome
Unsatisfactory
outcome
Bigger issues:
Complexity and time
50% Workload
increased
Waste of recourses
Outcome

20. • Disadvantages and advantages of early entrants of their own innovations.
• The developing cycle
• Secured user for new developed product
• Opportunity To Develop customer satisfaction at its highest
• Optimize cash flow or go with cannibalization
• Request confidentiality to their exclusive customer
• The Dominican Republic market and cannibalization
• Skim the market by setting high prices due to the innovations and custom
made designs
• Penetration price
• Need of innovation in Dominican Market
• Partnership and distribution: USA, Puerto Rico and Guatemala
• Local distribution: Retails and disintermediation
Crafting a Deployment Strategy