uklg

1. Formal Proposal

2. • Title: ‘Lighten up’.
• Topic: Smoking.
• Type: Mixed documentary including interviews,
narration and achieve material.
• Style: Our documentary topic is smoking which is
quite serious health risk so it will be quite formal.
• Channel and scheduling: channel 4, 8pm on a
Wednesday. This is prime time TV and as our
documentary is educational we thought it would be
best placed before watershed.
• Target audience: 16+
• Narrative structure: It will be single stranded with an
open ended finish and will be linear.

3. Research
• Possible interviews:
Morrison's (smoking sales),
Smoking doctor, a smoker,
someone against smoking,
celebrity and E-cig sales
rep.
• Cut aways: People
smoking, cigarette being
put out, people buying
them and handing over
money, hospital scenes,
acted out scene (no
sound), someone lighting
up,
Primary:
•Youtube clips
•News articles
•Old adverts
•E-cig adverts
•Music
•Google: History of
smoking
•Music videos
•Celebrities smoking
•Kids smoking
•Smoking advertisement
(posters, packets)
Secondary:

4. Outline of content:
•Start with history of smoking
•Old smoking adverts
•Interview: someone who smokes, someone who
hates smoking, doctor, Morrison's worker (sales).
•Why do people smoke
•Health risks
•Statistics of smoking and increase over the years
•Ways to quit – help you can get
•Methods to quit
•Popularisation via media – music videos, films.

5. Outline of content:
• Archive martial: films clips, music videos,
smoking advertisement, people smoking on
TV
• Music: Oasis–cigarettes and alcohol.

6. http://www.youtube.com/watch?v=zsniqw4zNSs
http://www.youtube.com/watch?v=4TV_128Fz
2g
http://www.youtube.com/watch
?v=zzeKqxPVzAM