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Creating a Trend Following Strategy through
          Research and Innovation

                     By
                 John Sheely


              Copyright 2013 John Sheely All Rights
                                                      1
                           Reserved
Risk Disclosure
There is a very high degree of risk involved in any type of
trading. Trading or Investing in stocks, commodities,
FOREX, or options is not suitable for all investors. Past
results are not indicative of future returns.

Individual performance often depends upon an individuals
unique skills, time commitment, and effort.

All comments made herein are for educational purposes
only and should not be construed as investment advice
regarding the purchase or sale of securities, options,
futures, forex, or any other financial instrument of any
kind. Consult with your investment advisor before making
an investment decision regarding any asset class
mentioned herein.
                                                              2
HYPOTHETICAL RESULTS DISCLAIMER


Hypothetical Performance results has many inherent limitations, some
of which are described below. No representation is being made that
any account will or is likely to achieve profits are losses similar to
those shown. In fact, there are frequently sharp differences between
hypothetical performance results and the actual results subsequently
achieved by any particular trading program.
One of the limitations of hypothetical performance is that they are
generated with the benefit of hindsight. In addition, hypothetical
trading does not involve financial risk and no hypothetical trading
record can completely account for the impact of financial risk in actual
trading. For example, the ability to withstand losses are material
points which can adversely affect actual trading results. There are
numerous other factors related to markets in general or to the
implementation of any specific trading program which cannot be fully
accounted for in the preparation of hypothetical performance results
and all of which can adversely affect actual trading results.




                                                                           3
Dow Jones Industrial Daily Chart




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved


From this blank canvas, new traders and investors are asked to decipher this raw data to
formulate a trade plan to profit from the trends that appear within this time period.
There are technical methods that can assist the trader in this analysis.


                                               Copyright 2013 John Sheely All Rights
                                                                                           4
                                                            Reserved
Dow Jones Industrial Daily Chart




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved


Most traders are familiar with moving averages. Moving averages can be helpful in
trend analysis, but they can also lead to many false signals. By themselves, they
generate returns only when there is a long-lasting and persistent trend.


                                              Copyright 2013 John Sheely All Rights
                                                                                      5
                                                           Reserved
Dow Jones Industrial Daily Chart




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

Many traders and investors watch price levels of support or resistance. While this is
very popular, price movement through these price levels often lead to false breakouts.



                                              Copyright 2013 John Sheely All Rights
                                                                                         6
                                                           Reserved
Dow Jones Industrial Daily Chart




                                                Created with TradeStation© TradeStation Technologies, Inc. All rights reserved




The frequency in which trend signals result in false signals or trends of a short duration is higher than
many traders expect. Research in trend analysis supports the fact that most trends are brief and
travel short distances. Only a few trends travel great distances when measured in average true range.


                                     Copyright 2013 John Sheely All Rights
                                                                                                                                 7
                                                  Reserved
The Exceptional Trend




 Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

Some trends do travel great distances and can lead to great returns for the investor and
trader. However, these gains must be balanced with the losses that occur with false signals.



                                               Copyright 2013 John Sheely All Rights
                                                                                               8
                                                            Reserved
The Disaster




 Created with TradeStation© TradeStation Technologies, Inc. All rights reserved


While one stock or commodity is generating excellent returns, another is generating
persistent losses.


                                               Copyright 2013 John Sheely All Rights
                                                                                       9
                                                            Reserved
One Strategy for Every Market




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved
The analysis of price should be based upon principles which are consistent with all asset classes.
Algorithms today can combine back-tested strategies over thousands of data points with sound
money management strategies. The end result is an expectancy of profitability over time.
                                                          Copyright 2013 John Sheely All Rights
                                                                                                     10
                                                                       Reserved
From New Research Comes New Indicators




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved


After thousands of hours of research in trend analysis, new indicators can be created
that combine some of the best elements of older technical indicators. These are not
modifications of old indicators, but new indicators based upon an original design.


                                              Copyright 2013 John Sheely All Rights
                                                                                        11
                                                           Reserved
A Single Strategy of Analysis for all Markets




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

By using a single strategy to define the trend, we can be more confident we are devising
a sound trade plan to engage the markets. There will still be many false and losing trend
signals. Research reveals this cannot be avoided. However, over time positive returns
can be expected, if the future prices behave like prices behaved in the past.

                                               Copyright 2013 John Sheely All Rights
                                                                                            12
                                                            Reserved
Taking Advantage of the Research




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

From the original blank canvas, we can create a trend strategy that is combined with
a money management strategy. Knowing that trends can end at any time, we can
take profits at certain price levels based upon average true range from our trend
entry price. We hold through the market corrections within the trend, as long as our
indicators stay bullish in a rising market or stay bearish in a falling market.
                                               Copyright 2013 John Sheely All Rights
                                                                                       13
                                                            Reserved
Putting the Daily Trend Signals in the Context of the Trend of the Weekly Trend




  Created with TradeStation© TradeStation Technologies, Inc. All rights reserved


  Algorithms can now join the information of the daily trend with the trend analysis
  of the longer-term weekly chart. We can then modify our money management, in
  both profit targets and stop loss levels, depending upon the longer term trend of
  each market.

                                           Copyright 2013 John Sheely All Rights
                                                                                       14
                                                        Reserved
Most Trends Do Not Move Great Distances




 Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

These profit objectives are based upon ATR. This is far more effective than profit targets
based upon a percent of price. Why? Each separate commodity and especially separate
stocks do not have a similar volatility when measured in percent. Two stocks, both with the
same price of $50, may have entirely different daily ranges when measured in percent. One
stock may move 2% of price on a daily basis and the other $50 stock may move 5% of its
price on a daily basis. This requires a different strategy for both stop losses and profit
targets for each of the stocks.
                                               Copyright 2013 John Sheely All Rights
                                                                                              15
                                                            Reserved
Commodities are not More Volatile than Stocks




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved

Many traders and investors believe that commodities are more volatile than stocks. This is
simply not the case, when each is measured in movements based upon a percent of price.
It is the extreme use of available margin by the new trader that creates the volatility in the
commodity account. Now that commodities are traded around the clock, gaps, such as
seen above, are now rare events. They are not rare in stocks.
                                                  Copyright 2013 John Sheely All Rights
                                                                                                 16
                                                               Reserved
A Tale of Two Stories – Yen and Australian Dollar




        Created with TradeStation© TradeStation Technologies, Inc. All rights reserved




Some trends do move long distances, but most do not. If the weekly trend is flat, trend signals
within the daily chart should be reduced in size or an entirely different strategy is to be employed.
                                                Copyright 2013 John Sheely All Rights
                                                                                                  17
                                                             Reserved
Stock Indexes




Created with TradeStation© TradeStation Technologies, Inc. All rights reserved




Of course, you are only seeing a base systematic approach. Much greater detail is
added to the final script. However, you can get a sense that you can combine research
to analyze prices for greater potential.
                                           Copyright 2013 John Sheely All Rights
                                                                                        18
                                                        Reserved
Commodities




  Created with TradeStation© TradeStation Technologies, Inc. All rights reserved




While many Gold Bugs were wondering if the price decline was real in gold, an analysis
of price was indicating a bearish trend and rejecting any potential buy signal.
                                          Copyright 2013 John Sheely All Rights
                                                                                         19
                                                       Reserved
A Different Point of View


• One question that all traders and investors ask is whether any
  market reversal from a previous trend is merely a correction
  of that trend or whether the reversal is the start of a new
  trend in the opposite direction.
• There is an answer to that question that is backed by
  thousands of hours of research.
• In the coming months, I plan to answer that question by
  introducing an entirely different way to analyze prices.
• Look for my detailed book on the subject to be published later
  this year.


                      Copyright 2013 John Sheely All Rights
                                                              20
                                   Reserved

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Creating Trend Following Strategy through Research

  • 1. Creating a Trend Following Strategy through Research and Innovation By John Sheely Copyright 2013 John Sheely All Rights 1 Reserved
  • 2. Risk Disclosure There is a very high degree of risk involved in any type of trading. Trading or Investing in stocks, commodities, FOREX, or options is not suitable for all investors. Past results are not indicative of future returns. Individual performance often depends upon an individuals unique skills, time commitment, and effort. All comments made herein are for educational purposes only and should not be construed as investment advice regarding the purchase or sale of securities, options, futures, forex, or any other financial instrument of any kind. Consult with your investment advisor before making an investment decision regarding any asset class mentioned herein. 2
  • 3. HYPOTHETICAL RESULTS DISCLAIMER Hypothetical Performance results has many inherent limitations, some of which are described below. No representation is being made that any account will or is likely to achieve profits are losses similar to those shown. In fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance is that they are generated with the benefit of hindsight. In addition, hypothetical trading does not involve financial risk and no hypothetical trading record can completely account for the impact of financial risk in actual trading. For example, the ability to withstand losses are material points which can adversely affect actual trading results. There are numerous other factors related to markets in general or to the implementation of any specific trading program which cannot be fully accounted for in the preparation of hypothetical performance results and all of which can adversely affect actual trading results. 3
  • 4. Dow Jones Industrial Daily Chart Created with TradeStation© TradeStation Technologies, Inc. All rights reserved From this blank canvas, new traders and investors are asked to decipher this raw data to formulate a trade plan to profit from the trends that appear within this time period. There are technical methods that can assist the trader in this analysis. Copyright 2013 John Sheely All Rights 4 Reserved
  • 5. Dow Jones Industrial Daily Chart Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Most traders are familiar with moving averages. Moving averages can be helpful in trend analysis, but they can also lead to many false signals. By themselves, they generate returns only when there is a long-lasting and persistent trend. Copyright 2013 John Sheely All Rights 5 Reserved
  • 6. Dow Jones Industrial Daily Chart Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Many traders and investors watch price levels of support or resistance. While this is very popular, price movement through these price levels often lead to false breakouts. Copyright 2013 John Sheely All Rights 6 Reserved
  • 7. Dow Jones Industrial Daily Chart Created with TradeStation© TradeStation Technologies, Inc. All rights reserved The frequency in which trend signals result in false signals or trends of a short duration is higher than many traders expect. Research in trend analysis supports the fact that most trends are brief and travel short distances. Only a few trends travel great distances when measured in average true range. Copyright 2013 John Sheely All Rights 7 Reserved
  • 8. The Exceptional Trend Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Some trends do travel great distances and can lead to great returns for the investor and trader. However, these gains must be balanced with the losses that occur with false signals. Copyright 2013 John Sheely All Rights 8 Reserved
  • 9. The Disaster Created with TradeStation© TradeStation Technologies, Inc. All rights reserved While one stock or commodity is generating excellent returns, another is generating persistent losses. Copyright 2013 John Sheely All Rights 9 Reserved
  • 10. One Strategy for Every Market Created with TradeStation© TradeStation Technologies, Inc. All rights reserved The analysis of price should be based upon principles which are consistent with all asset classes. Algorithms today can combine back-tested strategies over thousands of data points with sound money management strategies. The end result is an expectancy of profitability over time. Copyright 2013 John Sheely All Rights 10 Reserved
  • 11. From New Research Comes New Indicators Created with TradeStation© TradeStation Technologies, Inc. All rights reserved After thousands of hours of research in trend analysis, new indicators can be created that combine some of the best elements of older technical indicators. These are not modifications of old indicators, but new indicators based upon an original design. Copyright 2013 John Sheely All Rights 11 Reserved
  • 12. A Single Strategy of Analysis for all Markets Created with TradeStation© TradeStation Technologies, Inc. All rights reserved By using a single strategy to define the trend, we can be more confident we are devising a sound trade plan to engage the markets. There will still be many false and losing trend signals. Research reveals this cannot be avoided. However, over time positive returns can be expected, if the future prices behave like prices behaved in the past. Copyright 2013 John Sheely All Rights 12 Reserved
  • 13. Taking Advantage of the Research Created with TradeStation© TradeStation Technologies, Inc. All rights reserved From the original blank canvas, we can create a trend strategy that is combined with a money management strategy. Knowing that trends can end at any time, we can take profits at certain price levels based upon average true range from our trend entry price. We hold through the market corrections within the trend, as long as our indicators stay bullish in a rising market or stay bearish in a falling market. Copyright 2013 John Sheely All Rights 13 Reserved
  • 14. Putting the Daily Trend Signals in the Context of the Trend of the Weekly Trend Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Algorithms can now join the information of the daily trend with the trend analysis of the longer-term weekly chart. We can then modify our money management, in both profit targets and stop loss levels, depending upon the longer term trend of each market. Copyright 2013 John Sheely All Rights 14 Reserved
  • 15. Most Trends Do Not Move Great Distances Created with TradeStation© TradeStation Technologies, Inc. All rights reserved These profit objectives are based upon ATR. This is far more effective than profit targets based upon a percent of price. Why? Each separate commodity and especially separate stocks do not have a similar volatility when measured in percent. Two stocks, both with the same price of $50, may have entirely different daily ranges when measured in percent. One stock may move 2% of price on a daily basis and the other $50 stock may move 5% of its price on a daily basis. This requires a different strategy for both stop losses and profit targets for each of the stocks. Copyright 2013 John Sheely All Rights 15 Reserved
  • 16. Commodities are not More Volatile than Stocks Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Many traders and investors believe that commodities are more volatile than stocks. This is simply not the case, when each is measured in movements based upon a percent of price. It is the extreme use of available margin by the new trader that creates the volatility in the commodity account. Now that commodities are traded around the clock, gaps, such as seen above, are now rare events. They are not rare in stocks. Copyright 2013 John Sheely All Rights 16 Reserved
  • 17. A Tale of Two Stories – Yen and Australian Dollar Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Some trends do move long distances, but most do not. If the weekly trend is flat, trend signals within the daily chart should be reduced in size or an entirely different strategy is to be employed. Copyright 2013 John Sheely All Rights 17 Reserved
  • 18. Stock Indexes Created with TradeStation© TradeStation Technologies, Inc. All rights reserved Of course, you are only seeing a base systematic approach. Much greater detail is added to the final script. However, you can get a sense that you can combine research to analyze prices for greater potential. Copyright 2013 John Sheely All Rights 18 Reserved
  • 19. Commodities Created with TradeStation© TradeStation Technologies, Inc. All rights reserved While many Gold Bugs were wondering if the price decline was real in gold, an analysis of price was indicating a bearish trend and rejecting any potential buy signal. Copyright 2013 John Sheely All Rights 19 Reserved
  • 20. A Different Point of View • One question that all traders and investors ask is whether any market reversal from a previous trend is merely a correction of that trend or whether the reversal is the start of a new trend in the opposite direction. • There is an answer to that question that is backed by thousands of hours of research. • In the coming months, I plan to answer that question by introducing an entirely different way to analyze prices. • Look for my detailed book on the subject to be published later this year. Copyright 2013 John Sheely All Rights 20 Reserved