This document provides a summary of Casie Perry's experience and work samples as an art director and creative manager. It lists various print and new media projects she worked on for clients such as Macy's, Ernst & Young, the University of Chicago, and others. The projects included signage, advertisements, proposals, websites, and other collateral. For each project, it briefly describes the client, date, and scope of work such as illustrations, photography, or branding.

1. CASIE PERRY
ART DIRECTOR /
CREATIVE MANAGER
casie@fastmail.us
www.casieperry.com
617-832-5605

2. PRINT

3. MACY’S
WOMEN’S
SUIT SALE
2008
The suits for spring were quirky, cute,
clean, and classic. Using these descriptors
as inspiration, a bold and beautiful
approach to the in-store signage was born.

4. MACY’S
EVERYDAY LUXURY
2006
Barbara Barry is known for her flawless taste in furniture
and everything that surrounds it. The invitations
to her personal appearance had to be no less impeccable.

5. AARP THE MAGAZINE
THE BIG 5-OH
2003
AARP’s The Big 5-Oh celebrates the 50th birthday of celebrities with
bold, dynamic illustrations. The world’s largest circulating magazine
created the position for Casie where she worked with and art directed
some of the world’s most talented illustrators.

6. MACY’S
FASHION ART DIRECTION
2007
At Macy’s, Casie worked with photographers, stylists,
hair and makeup artists, models, and other creative talent
to art-direct fashion photography for a variety of projects.
This project involved a particularly beautiful lighting environment.

7. ARC WORLDWIDE
DRINKS WITH BENEFITS
2008
At Arc Worldwide, Casie worked on Coca-Cola’s Drinks
with Benefits ad campaign for the fast-food industry.
A variety of illustration techniques communicated the
drinks’ superior weight-loss and nutrition benefits.

8. MACY’S
BRANDING ROPS
2007
One of Macy’s largest branding
challenges is showcasing their
wide range of products in a
balanced way. Using graphic and
colorful product photography, a
dynamic collage was an organized
solution to the problem. The format
allows for simple, smaller ads,
or brands and style trends to be
called out on larger ads.

9. THE UNIVERSITY
OF CHICAGO
BOOTH FUND
IDENTITY
2008
The Booth School of Business
is one of the world’s leading
business schools. The largest
donation in the history of any
business school prompted a
re-naming and re-branding
initiative. The traditional shield
and typefaces were kept, but
the redesign uses them in
bolder, more modern ways.

10. AFFORDABLE EQUITY PARTNERS
BRANDING KIT
2002
Affordable Equity Partners, a real estate company in Columbia, Missouri, hired Casie
to design a branding system that would allow for flexibility because its sell sheets were
constantly in flux. The solution was a branded outer shell and general information brochure.
Sell sheets were printed on a day-to-day basis and inserted just before distribution.

11. ERNST & YOUNG
PROPOSAL TO SERVE
ROGERS CORPORATION
2005
Rogers Corporation is a billion-dollar company manufacturing materials
used in industries like technology, communications, transportation,
aerospace, and defense. The proposal uses the company’s own flagship
colors while illustrating the wide breadth of its industries.

12. ERNST & YOUNG
PROPOSAL TO SERVE
VERTEX
PHARMACEUTICALS
2005
Vertex Pharmaceuticals considers
itself a more upscale, refined company
than many of its competitors, which
informed the design of the company’s
proposal. At Ernst & Young, Casie was
the lead designer on proposals to serve
multi-million dollar companies.

13. MACY’S
MACY’S FLOWER SHOW
2008
Each spring, Macy’s holds an elaborate Flower Show,
a tradition for over 30 years. A Latin theme informed the
choice of a Latin American illustrator to execute the artwork.
Casie worked on a team to complete the realization of the
individual pieces, which included ROPs, event handouts, store
signage, elevator screen, and web media.

14. MACY’S
MACY’S GO READ DAYS
2008
Each year, Macy’s spearheads a program to keep
children and teenagers interested in reading.
A variety of collateral including a take-home bookmark
used a Dr. Suess inspiration to reach the audience.

15. ECMC
MISSION: POSSIBLE
2006
This student loan services company set a goal to effectively
market to every minority student in Minnesota by 2010.
A conference geared toward achieving what seemed to be
impossible inspired the theme for the conference.

16. AFFORDABLE EQUITY PARTNERS
GRAND OPENING
2002
The Grand Opening of Park Place
Apartments needed an invitation that
conveyed a special occasion to its
traditional audience. It was sent to over
100 leaders in the Columbia community.

17. NEW MEDIA

18. MACY’S
CELEBRATE
LOVE
EVER AFTER
2008
The highest-exposure
in-store advertising
for Macy’s are elevator
screens that rotate
throughout the seasons.
Lifestyle photography
and a classicly beautiful
typeface illustrate love’s
timeless nature for the
spring bridal campaign.

19. MACY’S
CHECK OUT A MUSEUM
2008
The Check Out a Museum program, sponsored by
Macy’s, allowed members of the community to check
out a free museum pass for up to a week.

20. MACY’S
MACY’S GIFT CARDS
2007-2008
The in-store elevators at Macy’s display a series of
screen animations advertising events, promotions, and
products. Usually, the animation builds piece-by-piece
from a blank screen to keep the shoppers’ attention.

21. THE UNIVERSITY
OF CHICAGO
CAREER CAST
2008
CareerCast is an online resource for alumni at the University to share
their insights with current students. Alumni are interviewed about their
experiences and share professional advice. The navigation and player
were modeled after iTunes for an easy user experience.

22. THE UNIVERSITY
OF CHICAGO
WINTERVIEW
2008
Each year, the Winterview celebration
at the University of Chicago is hosted by
the Booth School of Business. Previous
to the website re-design, the event did
not integrate with the Business School’s
website. The redeisgn allows for the
Business School’s website structure to
surround the event, but the final piece
is more visually cohesive.
re-design
previous design

23. THE UNIVERSITY
OF CHICAGO
CAREER
CATALYST
2008
CareerCatalyst is a clean and
organized online publication
that keeps students up-to-date
on the graduate school, their
industry, and professional
opportunities. Casie’s goal
was to design the website with
a clean navigation system,
making it easy to maneuver.

24. MACY’S
WEB PAGES
& E-MAIL BLASTS
2006-2008
At Macy’s, Casie was the art
director responsible for creating
e-mails and webblasts that aligned
with each campaign. This one
shows how versatile a Macy’s
gift card can be for suiting every
family member’s personality.

25. MACY’S
WEB PAGES
& E-MAIL BLASTS
2006-2008
Another classic approach to the timeless
subject of love combines Macy’s “Magic”
tagline with a famous illustration.

26. MACY’S
WEB PAGES
& E-MAIL BLASTS
2006-2008

27. MACY’S
WEB PAGES
& E-MAIL BLASTS
2006-2008

28. ERNST & YOUNG
E-MAIL
INVITATIONS
2005
At Ernst & Young, Casie
used LotusNotes to stylize
company announcements
and invitations, giving
them a more distinguished
feel. Each event has its
own personality, as does
its matching invitation.
The invitations were
designed using InDesign
and Photoshop, then
imported into LotusNotes.

29. THE UNIVERSITY OF CHICAGO
HOLIDAY E-CARDS
2008
Casie worked with the web development team at the University of Chicago
to design these holiday cards for an e-mail format. They were sent to some
of the university’s most prestigious alumni and donors.

30. CASIE PERRY
ART DIRECTOR /
CREATIVE MANAGER
casie@fastmail.us
www.casieperry.com
617-832-5605