Learn how to do online business using powerful tactics that online gurus market on the internet. Time the youth took advantage of work from home online business opportunities.

2. The Power Of Doing Business
Online
Objectives
 Youth sensitization on internet business potential
 Knowledge of alternative business opportunities
online
 Understanding online marketing
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3. Online Marketing Potential - How Kenyans
are taking to the internet.
Statistics by 2012
 77% of Kenyans access the internet via their mobile
phones while 64% via computer
 55% of the youth access the internet via computers as
opposed to 76 % by the older generation
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4.  36 % of Kenyans use Social Media, as compared to 17%
that use e-mail.
 56% of Kenyans visit Facebook on a daily basis, 21%
use Google, 7 % are on Twitter as well as on YouTube.
****According to TNS RMS, a research agency in East
Africa
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5. Facebook
 Facebook penetration in Kenya is 4.88% compared to
the country’s population and 48.86% in relation to
number of Internet users.
****2012 Statistics - Socialbakers’ networking
statistics
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6. Still on Facebook….
 The total number of FB users in Kenya has reached
1,952,380 and grew by more than 638,980 in the last 6
months by 2012.
 71% of Kenya’s FB users are under 35 years of age.
****According to Chris Harrison,
marketing expert in Africa
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7. Twitter
 Kenya is the second most active country in Africa on
the social networking sites.
 Twitter, with 2,476,800 tweets posted in the 4th
quarter of 2011,
 South Africa came first while Nigeria came third.
 The 3 countries had over 11.5 million geo-located
tweets across the continent.
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8. YouTube
 YouTube usage in Kenya saw a 7.66%
increase between February 2012 and March
2012, which accounted for 10.99% of social
media usage in the country and surpassing
Twitter usage as at March 2012.
 Other countries evaluated were Nigeria and
Egypt which took third and fourth
respectively.
 Over 3,000 of Dell’s 103,300 employees are
certified by the Social Media and
Community University that administers
courses that provide guidance and oversight
on utilizing social media on the job at Dell.
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9.  Adapt Social Media Marketing platforms like
Facebook, Twitter and Youtube for business.
 Create sites/blogs that are mobile friendly since most
young Kenyans access the internet through mobile
devices.
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10. A Swiftnet Youth Internet Sensitization Seminar held at 680 Hotel
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11. How To Start A Blog
 Create blogs on different niches targeting the youth
and provide useful and helpful content. e.g. music,
photography, community services, art,
 As for targeting corporates create professional websites
that are integrated to a blog. The blog is used to
market the website.
 Use analytic tools like Keyword Planner and Word
Tracker to research on keywords that target the
interest of the youth.
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12. How To Blog
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13. Marketing the Blogs
- Search engine optimization
- Social media marketing
a) Facebook
b) Twitter
c) YouTube
- Forum Marketing
- Article Marketing
- Email Marketing
- Paid Traffic (PPC, PPV, CPM)
- Use of software or contacting people who have marketing softwares
- Mobile Marketing (Millennial Media, Tapit)
a) SMS (Short Message Service)
b) MMS (Multimedia Messaging Service)
c) Mobile Internet/social Media
d) Mobile apps
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14. Blog Monetization
- Selling Your own products (digital or
physical products) e.g insurance products or
coming up with e-books
- Selling Advertising Space
- Affiliate Marketing/CPA (Cost Per Action)
e.g Resell Amazon products
- Asking for Donations
- Membership subscription
- Adsense
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15. Niche
Choose
Keywords
Create a
Website/Blog
Awareness
(Online
Marketing)
Generate
Sales. (e.g
Affiliate
Marketing)
How To Setup A Business Online

16. Conclusion
a) Kenyan marketers need to focus on interactions in
the mobile space, with different strategies of mobile
internet marketing/advertising while targeting
different audiences and needs.
b) Entrepreneurs are yet to embrace online business.
c) Through the internet people can attain financial
independence.
d) Access to the global market.
e) Gain Competitive edge.
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17. Powered by Swiftnet
Thank You
Website: www:workonlinelegit.com