Casey Catlett is an experienced creative director currently leading creative campaigns at Porter Co Agency. Prior to this, Catlett held several creative roles over 14 years with the Sacramento Kings organization, leading award-winning branding work. The document provides Catlett's background, skills, accolades, education and references.

1. createinnovate
createinnovate
casey catlett creative director 9165412578 casey@caseycatlett.com caseycatlett.com

2. EXPERIENCE:
Porter Co Agency
Creative Director, Jan ‘14 - Current
Inspiration. Imagination. Realization. That is my work ethos. First, inspire others and be inspired. Second,
imagine what can be. And third, get to work and make it happen.
In my current role as Creative Director of Porter Co Agency, I develop strategically relevant creative cam-
paigns for our clients in the tourism, healthcare and home improvement categories. I work directly with
our clients to understand their goals and manage all aspects of the creative process, including conceptu-
alization, hiring production crews, art directing video shoots, developing print and digital display ads and
e-commerce websites.
Sacramento Kings
Creative Director of Brand Development, May ‘10 - Jan ‘14
Sr. Creative Services Manager, July ‘06 - May ‘10
Creative Services Coordinator, August ‘04 - July ‘06
Sales Coordinator, April ‘04 - August ‘04
Lead the Sacramento Kings organization in creating award winning brand marketing for in-arena and out-
of-arena advertising. Including environmental graphics, outdoor, web and print publication mediums. Lead
the creative planning process and transformed customer insights into impactful marketing programs that
solved problems. Motivated a small but efficient team of graphic artists, photographers and web designers to
conceptualize and execute never-been-done-before marketing solutions. Built extremely close relationships
with vendors in order to make miracles happen on super-tight deadlines. Increase corporate partnership
dollars through creation of innovative activations that are unique to the franchise and sports industry.
Responsibly managed $500K annual budget.
SKILLS
Mac & PC
Adobe Edge Animate,
Photoshop, Illustrator,
InDesign, Premiere, After Effects
Keynote, Microsoft Office
ACCOLADES
2014 Addy Award Gold Winner
2013 Addy Awards Silver Winner
2012 Addy Awards Gold Winner
2011 Addy Awards Gold Winner
2008 GD USA Design Award
2006 Print Regional Design Annual
2005 Communicator Award
EDUCATION
CSU Sacramento, 2003
Bachelor of Arts, Organizational
Behavior & Digital Media
REFERENCES
Heather Vaughan
VP. Marketing, PAC-12
Supervisor at Sacramento Kings
925.330.7197
Rusty Prevatt
Founder
Franklin Pictures
916.416.6844
Craig Amazeen
Memberships & Events Director
Scout Media NYC
916.600.3134
Lynn Takahashi Franklin
Team member at Sacramento Kings &
former assistant to Steve Jobs.
916.215.2374
Create Innovate
Freelance Design, August ‘03 - Current
Develop relationships for new design projects and
create high impact in-market designs. Notable
clients:
Miller/Coors
California Hall of Fame
McDonald’s
Miller’s Hot Dogs
Chocolate Fish Coffee
Stanford Settlement Neighborhood Center,
Non-profit social services agency
Executive Board Member, Dec. ‘11 - Aug. ‘14
Moroch, Leo Burnett USA
Account Coordinator, October ‘00 - July ‘03
Developed and executed grand opening marketing
plans for over 10 new McDonald’s restaurants.
Worked closely with AE and McDonald’s Owner/
Operators to plan and maintain annual marketing
strategies.
Competitive research, media buying and budget
management.
Designed marketing collateral as needed.
American Marketing Association,
CSU Sacramento
Executive Vice President, Spring ‘03
casey catlett
creative director
9165412578
casey@caseycatlett.com
caseycatlett.com

3. createinnovate
createinnovate
digital
shink : cloud-based business contact sharing and rating app
SEARCH
WHAT BUSINESS CATEGORY Mortgage +
Mortgage
Mortgage Broker
Mortgage Banker
Mortgage Consultant
Mortgage Insurance
Bob Burnquist
1234 Starburst lane
Sacramento, CA
Email
Phone
Cell
Fax
Bob@burnquistEnterprises.com
916.555.5555
916.555.4444
916.555.3333
City, St, Zip
Email
Phone
Cell
Fax
Sacramento CA 95834
Bob@burnquistEnterprises.com
916.555.5555
916.555.4444
916.555.3333
Bob Burnquist
1234 Starburst lane
Sacramento, CA
+
+
Company
Firs
Las
Title
Address
City, St, Zip
WHAT BUSINESS CATEGORY Mortgage +
Mortgage
Mortgage Broker
Mortgage Banker
Mortgage Consultant
Mortgage Insurance
Bob Burnquist
1234 Starburst lane
Sacramento, CA
Email
Phone
Cell
Fax
Bob@burnquistEnterprises.com
916.555.5555
916.555.4444
916.555.3333
City, St, Zip
Email
Phone
Cell
Fax
Sacramento CA 95834
Bob@burnquistEnterprises.com
916.555.5555
916.555.4444
916.555.3333
Bob Burnquist
1234 Starburst lane
Sacramento, CA
+
+
Company
First
Last
Title
Address
City, St, Zip

4. createinnovate
createinnovate
digital
herewerise.com : sacramento kings season launch campaign site.
Hero image on the site updated daily with new member profile pictures to create
mosaic of a team poster. The poster was used as a season finale gift to all fans
in attendance.

5. createinnovate
createinnovate
digital
chocolatefishcoffee.com : specialty coffee ecommerce & fan site sacramentoforobama.com : grassroots support site

6. createinnovate
createinnovate
outdoor

7. createinnovate
createinnovate
environments - fabrication - props

8. createinnovate
createinnovate
packaging

9. createinnovate
createinnovate
copywriting
Humble. Rumble.
It’s a mindset.
We don’t need to be flashy to be effective.
We do need to be the best for our clients,
and we’ll shake the earth in true
California style to do so.

10. createinnovate
createinnovate
copywriting
B l a c k i s
m o r e t h
a c o l o r .
It’s an HO
worn by K
FORTITUDE The
complexities forged within the
HELM of Fortitude are more
than meets the eye. From the
Heraldic Lion representing the
Kings fans to the modus in
which life breathes through the
SK…the resolve, the strength
and the conviction to endure
and outlast…manifests within.
DEFIANCE This is for
those who stand on the
battlefield down by 35…and find
a way to win. This is for those
who in their darkest moment
Rise Up and say ‘Here We Stay.’
The SHIELD of Defiance is the
essence of Sacramento. Our
Identity. Our Mantra. We never
give up.
THUNDER The electricity
& collective energy of 17,317
Faithful spurs the SWORD of
THUNDER to dismantle rivals
and inspire generations of fans.
THE SPIRIT KING
This Epic Figure
incarnates the heart and
soul of the franchise.
Every mortal who bears
the Kings Crest with
Honor and Prestige…past,
present and future…lives
within this Spirit King.
HONOR The BOOK of Honor
illustrates our guiding principles.
With sportsmanship and
authenticity is how we approach
every challenge.
PRESTIGE Woven deep
into the threads of the JERSEY
of Prestige are the moments,
memories and magic that give
this legendary armor strength
and distinction. It is our
swagger. It is our gallantry. It is
our mettle.
HOPE More than just
a historical marker of the
franchise’s only championship
(1951)…The RING of Hope
represents the unyielding
desire, relentless effort and
uncompromising faith that
drives Kings players AND Kings
fans to become champions.

11. createinnovate
createinnovate
identity re-branding
Guaranteed Clog-Free Guaranteed Clog-Free

12. createinnovate
createinnovate
branding identity
Northern California’s Premier
Boating Tourism Consortium
Porter Communications Inc.
For generations, handwritten
typefaces have been part of the
boating culture.
There is an elegance that speaks
to “the good life” attitude that
accompanies the boating
experience.
Related and insightful
trendspotting for 2014,
increased popularity in use of
custom handwritten typefaces.
For generations, handwritten
typefaces have been part of the
boating culture.
There is an elegance that speaks
to “the good life” attitude that
accompanies the boating
experience.
Related and insightful
trendspotting for 2014,
increased popularity in use of
custom handwritten typefaces.
TECH INSPIRED FONT
BOATING INSPIRED
PAINTED SCRIPT DESTINATION, WAVES, BOAT PROFILE

13. createinnovate
createinnovate
other fun logos
Pantone 469C
C-0 M-52 Y-100 K-62
COLORS:FONTS:
Inkpot:
Willow:
Pantone 174C
C-0 M-70 Y-100 K-36
Pantone 477C
C-50 M-85 Y-100 K-35
Pantone 4975C
C-0 M-73 Y-100 K-80
BRIOCHE
BRIOCHE
BRIOCHE
BRIOCHE
a r t i s a n b a ke r y
a r t i s a n b a ke r y
a r t i s a n b a ke r ya r t i s a n b a ke r y
a r t i s a n
b a ke r y
a r t i s a n
b a ke r y
artisan bakery
Is Left!

14. createinnovate
createinnovate
photography art direction

15. createinnovate
createinnovate
video production