Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more.
http://stories.dlvr.it/story/98564-streetfight
8. Send messages
to regions
• Area with radius
• Users who have been in a certain area in the last 7 days
• Users in a given city or neighborhood
9. Government real-
time tracking
Mobile Workforce
Management (Fleets)
Accuracy >
Cab/ride finder
Mobile tour guides
Geo-Pattern Mapping/Alerting
Coupons
Advertising
Local Offers
Mobile Marketing
Battery Life >
10. Loyalty Rewards
Government real- Order management (pharmacy,
time tracking food)
Hotel Check-in
Mobile Workforce Customer service
Management (Fleets)
Home Automation
Accuracy >
Cab/ride finder
Mobile IT
Mobile tour guides Security/Conditio
Geo-Pattern Mapping/Alerting nal Access
Games
Coupons Social
Advertising Discovery
Local Offers
Mobile Marketing
Battery Life >
11. Use Case: Personalized Advertising
The next generation
advertising is local,
personalized, and opted
into
Premium for local targeted
mobile CPM is 3.8X
(Nexage).
Location combined with
history (weather alerts,
etc).
12. Use Case: Security
A doctor’s car is broken
into. 1000 patient's records
are compromised. Millions
of dollars in liability.
• Once the doctor walks
100 feet from the
hospital, he can no longer
access those patient
records.
• Geofences define
conditional access
rights.
14. Use Case: Gaming
Gamebuilding
• Scavenger hunts
• Social, location-based
games using real-life as
the gameboard
New revenue models
• Unlock levels based on
venue access
• Retail location
sponsorships
15. Use Case: Hospitality & Customer
Service
• Customer’s prescription
refill is ready when they
get there.
• CRM Integration: based
on their purchase history,
a favorite item is on sale. The Automatic
Check-in
16. Use Case: Home
Automation
Energy
management and
notifications
• Enter the house,
the lights turn
on
• Leave, and the
lights turn off
21. Track Conversion of Push Notifications
Customize campaign tracking
Associate geofences with campaigns.
How many people who got this push notification
visited the store?
22. Analyze time spent at locations
2012
Roadmap: Spring
Number of Visits
0 20 40 60 80 100 120 140
Visit Duration
30. Thank you!
Amber Case, CEO
case@geoloqi.com
partners@geoloqi.co
m
Hinweis der Redaktion
It will turn you into a superhuman. You can press a button and talk with someone without having to physiclaly leave where you are. Theworld is small – you can stand on one side of the world, whisper something and be heard on ther other.
But they can be used to bring forth the next chapter of interfaces. The invisible interface.
It really starts to work when you enable large datasets and allow them to be invisible. The button reduces the friction between the real world and the digital one. Instead of looking at your device you look at the world and have the world added to you.
I’ve lived in Portland for 6 years and I haven’t known about buildings.
Sends users notifications of restaurants nearby their location that are below a threshold of cleanliness. Made by Reid Beels at a Geoloqi HackathonExample: take restaurant inspection scores, and send an SMS if you’re near a restaurant with a low score.
What we’ve been doing in Geoloqi is building up profiles of where people spend time. This, for example, is a list of three places I often visit, and the dates and times of each of my visits. You can see I spent 8 hours at this coffee shop on April 9th, and about 3 hours there on March 27th.
Frankly, I don’t care if my friend in New York is at his neighborhood coffee shop or his local gym, but if he is anywhere in San Francisco, I’d like to know so I can invite him to lunch. There’s a difference between privacy and looking for the signal in the noise.Even if he's comfortable sharing everything publicly, I just don't really need to know about it.
Children will enter into a hyperconnected world where they will begin to program it. They will use systems as playgrounds Allow them opportunities for playAnd they will create very intelligent things.