Carson Nevada

1. QUANTUM
CARSON NEVADAA

2. QUANTUM
COMPONENTS OF THE CAMPAIGN
GOAL 1| QUANTUM REDUCE
A GPS system created to navigate around highly-trafficked
For Nissan, Quantum was created as an environmentally-conscious areas through automatic traffic updates via a live feed. Users
subrand. This subbrand would not only be a fleet of green cars. Since
can reroute after being updated by the system.
Nissan recognizes that their users do not all want a new car, nor do we
want to tell them that an old Nissan model is bad, a set of tools are to
be created in order to coincide with the release of the Nissan Quan-
tum. These tools are attempting to fix what is wrong with old habits and 2| QUANTUM CONNECT
help any user be more environmentally-conscious.
A carpool app where users can find people in their area to
carpool with, connect with other users of the app to set up
schedules and carpools, message carpool-mates in case they
TARGET AUDIENCE are sick, taking off, or will be late, and with GPS technology,
can alert users when the carpool is close
The environmentally conscious user.
Current Nissan users
Mid-to-high income level
3| QUANTUM PLAN
Technologically-savvy A dayplanner app, synced with Foursqaure, will allow users to
28-45 add tasks they need to do, with where they need to/can accom-
Suburbs
Has at least a 20 minute commute to work
plish them at. This way they can find the most efficient route to
take, and when users check into a location on Foursquare near
one of the tasks, they will be reminded.
4| MICROSITE
Acting as the hub of the three other components. The microsite
focuses on the benefits of each of the three components. The
microsite also has a promo video that gives a brief explanation
of the campaign.

3. MICROSITE

4. QUANTUM
SITE OVERVIEW COMPONENTS OF THE MICROSITE
The hub of the campaign, the microsite introduces users
to the three different components. The microsite is meant to 1| HOME
more so act as a quick check up instead of an online version Intro page to the microsite. The user gets a feel for the
of the apps. The site also provides users with the opportunity campaign if they watch the video.
to explore the benefits of the different components in a
different way. 2| REDUCE
This page focuses on the traffic-sensitive GPS: providing info
and allowing the user to purchase. This page also serves the
SITE MAP purpose of allowing the user to see a live stream of traffic in
their area, and gives them the opportunity to find the most
efficient route around the traffic.
MAIN NAV
3| CONNECT
• HOME Users can either sign in or sign up for this carpool communi-
• Video ty; through the traditional way, through Facebook or through
• REDUCE
Linkedin. Once logged in, the user can see their profile and edit
• Purchase GPS
• Traffic Feed the schedule, their locations, their name, or their photo. They
• Connect can also see their carpool group and the schedule set up. From
• Sign In Page there they can also edit this schedule which will send reminders
• Profile to the other people involved.
• Group
• Connect
• Sign In Page
• Add Task
4| MICROSITE
• Today’s Tasks Users can either sign in or sign up for this dayplanner; through
• Map the traditional way, through Facebook or through Foursquare.
Once logged in, the user can see their current tasks for the day
FOOTER NAV
and a map that shows the most efficient route to take. Users
• QUANTUM SITE can upload new tasks and edit the current ones. They can also
• NISSAN CORP SITE print out the map.

5. QUANTUM
HOME
QUANTUM MICROSITE
FLOWCHART
REDUCE CONNECT PLAN
LOGIN or
GPS SYSTEM REGISTER
CURRENT
TRAFFIC FEED
LOGIN or
PURCHASE REGISTER
TODAY’S
MAP ADD TASKS
TRAFFIC TASKS
ALERTS
PROFILE
YOUR
ALTERNATE CARPOOL
ROUTES GROUP
SCHEDULE

15. APPS

16. QUANTUM
CONNECT QUANTUM CARPOOL APP
APP OVERVIEW
FLOWCHART
A carpool app where users can find people in their area to LOGIN or
carpool with, connect with other users of the app to set up REGISTER
schedules and carpools, message carpool-mates in case they
are sick, taking off, or will be late, and with GPS technology,
can alert users when the carpool is close PROFILE FILL OUT
INFO
ALERT
COMPONENTS OF THE APP SEARCH
YOUR
CARPOOL
GROUP
1| SEARCH
User can look by their Linkedin contacts, Facebook friends, or LIST
SCHEDULE
OF USERS DIRECTIONS
search for people with similar destinations. From there they
can look at the different people’s profiles and request to add REQUEST
to their carpool group. TO CONNECT
SENT
2| PROFILE OTHER
USER’S
PROFILE
A basic understanding of the person with name, profile picture,
home and work destinatinations, and weekly schedule. User can
customize from week to week and can also link it to their iCal.
3| CARPOOL GROUP
The carpool group is the set of people the user is planning to
carpool with. Members of the group can be all friends with each
other or may not be linked with each other. Schedule is alter-
able with pick up times and the driver. There is also a set of
alerts and reminders if schedules change.

22. QUANTUM
QUANTUM DAYPLANNER APP
PLAN FLOWCHART
APP OVERVIEW LOGIN or
A carpool app where users can find people in their area to
carpool with, connect with other users of the app to set up REGISTER
schedules and carpools, message carpool-mates in case they
are sick, taking off, or will be late, and with GPS technology,
can alert users when the carpool is close
COMPONENTS OF THE APP YOUR
TASKS
1| SEARCH
User can look by their Linkedin contacts, Facebook friends, or
search for people with similar destinations. From there they
can look at the different people’s profiles and request to add
to their carpool group.
2| PROFILE
A basic understanding of the person with name, profile picture, ADD TASKS
home and work destinatinations, and weekly schedule. User can
customize from week to week and can also link it to their iCal.
3| CARPOOL GROUP
The carpool group is the set of people the user is planning to
carpool with. Members of the group can be all friends with each
other or may not be linked with each other. Schedule is alter-
able with pick up times and the driver. There is also a set of
alerts and reminders if schedules change.