3. âInnovation
always comes
unexpectedly &
from the
periphery.â
Š 2009 Kate Carruthers
3
www.katecarruthers.com
4. A few interesting things about web 2.0:
⢠It is not new technology
⢠It is new ways of using older technology
⢠It is not using the old mindset where technology
was the province of gurus
⢠It is democratizing technology
⢠It is applying new business models
Š 2009 Kate Carruthers
4
www.katecarruthers.com
5. Letâs think about what is coming next for the
webâŚ
â What are some of the drivers of innovation?
â What are some of the enablers of innovation?
â What are some of the important social & cultural
aspects?
Š 2009 Kate Carruthers
5
www.katecarruthers.com
6. Macro Trends
⢠Next Generation Internet â semantics, contextual, geo-
Internet aware
⢠New interfaces â gesture, haptic, auditory, human-
Interfaces computer, voice user interfaces
⢠Virtualization , cloud computing enabled by solid state
Hardware drives, blade technology
Social Computing ⢠Itâs here and it will continue to grow
Ubiquitous ⢠Wearable, networks, convergence
Computing
Š 2009 Kate Carruthers
6
www.katecarruthers.com
7. Context & Issues
Political
Legal Economic
Environmental
Social
Š 2009 Kate Carruthers
7
www.katecarruthers.com
8. Context & Issues
e.g. censorship e.g. global
Political
of internet financial crisis
Legal Economic
e.g. copyright &
intellectual
property
e.g. growth of
social
Environmental
computing &
Social
e.g. green
the digital
computing &
divide
climate change
Š 2009 Kate Carruthers
8
www.katecarruthers.com
9. Key Considerations
Technical Business
⢠Hardware ⢠Security & identity
management
⢠Software
⢠Privacy & Censorship
⢠Infrastructure
⢠Legal & Copyright
⢠Metadata
⢠Governance & the
â Taxonomies
âShadowâ IT dept
â Ontologies
â ⢠Resources & Skills
Folksonomies
â RDF, FOAF, XML, RSS,
⢠Outsourcing & Support
API, etc.
Š 2009 Kate Carruthers
9
www.katecarruthers.com
10. Speed of Change
The rate of change is increasing & this is evident in the example
of the telephone. It did not change for almost 100 years & now it
changes every 3 months.
Š 2009 Kate Carruthers
10
www.katecarruthers.com
11. Speed of Change
Examples of speedy changes that are shifting use by ordinary people and
their expectations of technology:
âiPhone
âSkype now
maker Apple
the world's
increased its
largest
market share
international
from 2.7% in
voice carrierâ
2007 to 8.2%
in 2008
Source: Market Share: Smartphones Worldwide 2008
Source: http://www.itwire.com/content/view/24043/127/
http://www.smartcompany.com.au/telecommunications/iph
25-Mar-2009
one-and-blackberry-take-market-share-from-nokia.html
Š 2009 Kate Carruthers
11
www.katecarruthers.com
12. Generations
It is interesting to overlay the speed of change against the theory
of generations. The idea goes that each age cohort has a
particular relationship to technology & change adoption.
Š 2009 Kate Carruthers
12
www.katecarruthers.com
13. Generations?
â I fundamentally disagree
with the idea that mere
membership of an age
cohort determines a
personâs relationship to
technology or to change
adoption.â
Š 2009 Kate Carruthers
13
www.katecarruthers.com
14. Generations?
â What will become a
determining factor is
not membership of
an age cohort, rather
it is oneâs willingness
to be connected.â
Source: http://www.flickr.com/photos/frotzed/1700990750/
Š 2009 Kate Carruthers
14
www.katecarruthers.com
15. Generations?
â The willingness &
desire to be
hyperconnected via
technology will
become the new
generation gap.â
Source: http://www.flickr.com/photos/frotzed/1700990750/
Š 2009 Kate Carruthers
15
www.katecarruthers.com
16. SOME FORCES FOR CHANGE
Š 2009 Kate Carruthers
16
www.katecarruthers.com
17. Changes in Consumption
Hitwise, Social networks overtake webmail, November 06, 2007
http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html
Š 2009 Kate Carruthers 17
www.katecarruthers.com
18. Changes in Consumption
Hitwise, Social networks overtake webmail, November 06, 2007
http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html `
Š 2009 Kate Carruthers 18
www.katecarruthers.com
19. Changes in Consumption
Hitwise, Social networks overtake Adult sites, Jan 2009
http://weblogs.hitwise.com/robin-goad/2009/01/social_networks_overtake_adult_websites.html
Š 2009 Kate Carruthers 19
www.katecarruthers.com
20. Social Computing
Š 2009 Kate Carruthers
Source: XCD http://xkcd.com/256/ 20
www.katecarruthers.com
21. Source: Brian Solis http://www.flickr.com/photos/briansolis/2735401175/sizes/l
Š 2009 Kate Carruthers 21
www.katecarruthers.com
22. Social Computing
⢠Change is the only
constant
⢠Ordinary people are
co-opting web
technology in
unplanned,
unorganised &
unexpected ways
Source: XCD http://xkcd.com/256/
Š 2009 Kate Carruthers
22
www.katecarruthers.com
23. Source: Christopher S. Penn http://www.christopherspenn.com/2008/09/04/social-media-and-new-media-are-not-the-same/
Shift from passive consumption to active acquisition of media
Š 2009 Kate Carruthers
23
www.katecarruthers.com
24. Hyperconnectivity
Not 6 degrees of
separation
Perhaps only
1 degree?
Source: http://www.popsci.com.au/files/imagecache/article_image_large/files/articles/734px-Six_degrees_of_separation.jpg
Š 2009 Kate Carruthers
24
www.katecarruthers.com
25. Hyperconnectivity
Social networking is
crashing the degrees of
separation between
individuals
Source: http://twitter.com/TurnbullMalcolm 11 Apr 09
Š 2009 Kate Carruthers
25
www.katecarruthers.com
26. Consumption On-Demand
⢠No more waiting
⢠What I want
⢠When I want it
http://www.techcrunch.com/2007/12/17/bittorrent-is-now-streaming-movies-with-ads-but-wheres-the-good-
stuff/
Š 2009 Kate Carruthers
26
www.katecarruthers.com
27. Tribal Brains
⢠Wired to deal with
smaller groups
⢠Wired for small
chunks of information
⢠Magical number 7
Š 2009 Kate Carruthers
27
www.katecarruthers.com
28. Tribal Creatures
⢠Tribe size
⢠Dunbarâs number = 150
⢠We mesh into
subgroups based on
common interests
⢠Increasingly loose ties
Source: http://upload.wikimedia.org/wikipedia/commons/9/99/Maasai_tribe.jpg
Š 2009 Kate Carruthers
28
www.katecarruthers.com
29. Chunking
⢠Growth of knowledge
⢠Too much knowledge
to keep in our heads
⢠No more epic poetry
Source: http://www.familycourtchronicles.com/philosophy/spartan/spartan-brad-pitt.jpg
Š 2009 Kate Carruthers
29
www.katecarruthers.com
30. ⢠In the distant past we used techniques like epic
poetry to share important knowledge
⢠Then we graduated to books
⢠And then to hypertext
⢠NOW WE HAVE TOO MUCH INFORMATION!
Challenges today are filtering, ordering & adding meaning to
information
Š 2009 Kate Carruthers
30
www.katecarruthers.com
31. Not generational conflict, rather
connectivity conflict
Š 2009 Kate Carruthers
31
www.katecarruthers.com
32. Boundaries
⢠Time
⢠Place
⢠Content
⢠Authority
Source: http://commons.wikimedia.org/wiki/Image:Hadrians_wall_Greenhead.jpg
Š 2009 Kate Carruthers
32
www.katecarruthers.com
33. Boundaries
⢠We are dealing with a ⢠Many of these people
radically different set were socialised in the
of expectations â from old non-digital world;
our staff, suppliers & while others are
consumers digital natives
Itâs going to be an interesting balancing act between those
different sets of expectations
Š 2009 Kate Carruthers
33
www.katecarruthers.com
34. We are dealing with:
⢠Issues about boundaries in relation to people,
process & technology
⢠Different perspectives on what the boundaries
are
⢠Questions about if the boundaries exist at all
Battle is between centralised authority & growing power of
individuals/smaller groups
Š 2009 Kate Carruthers
34
www.katecarruthers.com
35. We can expect debates about:
⢠Appropriate times and places of consumption of
new media
⢠Appropriate levels of control over the content
⢠Who has the authority to decide all of this
âThe Net interprets censorship as damage and routes around
it.â â John Gilmore
Š 2009 Kate Carruthers
35
www.katecarruthers.com
36. Boundaries
⢠Defining boundaries in a
hyperconnected world is a
challenge
⢠But interesting discoveries are
made at the boundaries of the
currently known world
Š 2009 Kate Carruthers
36
www.katecarruthers.com
37. Some interesting questions:
⢠What about the role of authority?
⢠Who has it & why?
⢠How do we feel about that?
⢠Is it generational?
Š 2009 Kate Carruthers
37
www.katecarruthers.com
38. Š 2009 Kate Carruthers
38
www.katecarruthers.com
39. The rules are changing
Weâre not in control any
more. This brings
opportunities!
Š 2009 Kate Carruthers
39
www.katecarruthers.com
40. SOME NEW TECHNOLOGY HEADING
OUR WAY
Š 2009 Kate Carruthers
40
www.katecarruthers.com
41. ⢠Accessible to ordinary people not just specialists
or large companies
⢠Commoditization driving prices down further
⢠Ubiquitous & easy to use
⢠Not requiring high levels of specialised technical
knowledge
Š 2009 Kate Carruthers
41
www.katecarruthers.com
42. New Technology
Affordable RFID chips
enabling the internet
of things
Source: http://www.touchatag.com/
Š 2009 Kate Carruthers 42
www.katecarruthers.com
43. Wearable
computing
- e.g. shoes that
report back on
you
Devices That Tell On You: The Nike+iPod Sport Kit
http://www.cs.washington.edu/research/systems/privacy.html
Š 2009 Kate Carruthers
43
www.katecarruthers.com
44. GPS chips that
give an accurate
location fix from
indoors
Source: Engadget
http://www.engadget.com/2009/02/12/epsons-tiny-gps-receiver-will-make-everything-location-aware/
Š 2009 Kate Carruthers
44
www.katecarruthers.com
45. Keeping the
ageing baby
boomer
population at
home longer
Joseph Hayduk, 86, who suffers from congestive heart failure, transmits his clinical vital signs everyday via a
quot;HomMed Health Monitoring Systemquot; to a Meridian Home Care office where a registered nurse tracks his health.
Source: http://www.nytimes.com/2009/02/13/us/13senior.html?em
Š 2009 Kate Carruthers
45
www.katecarruthers.com
47. New Interfaces
Purdue University 2004: nanoworkbench capable of providing real-time
perceptualization of the mechanical properties, such as stiffness, adhesion or
friction, of a nanoscale object during positioning or manipulation
Source: http://www.ecn.purdue.edu/HIRL/
Sahara Touch-iT Tablet i200 Black
Š 2009 Kate Carruthers
47
www.katecarruthers.com
48. New Interfaces
Commercially available 2007
Gesture Computer Interface Device Developed For Surgeons 2008
http://www.gtec.at/products/g.MOBIlab/gMOBIlabPocketPC.htm
http://www.sciencedaily.com/releases/2008/06/080616101137.htm
Š 2009 Kate Carruthers
48
www.katecarruthers.com
49. New Interfaces
⢠Clothing that senses
our emotions
⢠This jacket lets you
feel the movies
Source: http://www.spectrum.ieee.org/mar09/8287
IEEE-sponsored 2009 World Haptics Conference 2009
Š 2009 Kate Carruthers
49
www.katecarruthers.com
50. New Interfaces
⢠GUI â TUI
⢠Moves from Graphical
to Tangible User
Interface
Source: http://tacolab.com/projects/Siftables
Š 2009 Kate Carruthers
50
www.katecarruthers.com
51. Hardware
⢠Hard disk density
⢠Solid state drives
⢠Batteries
⢠Robotics go mainstream
Source: http://www.spectrum.ieee.org/mar09/8367
Source: http://www.maniacworld.com/cat-loves-his-roomba.html
Š 2009 Kate Carruthers
51
www.katecarruthers.com
55. The Biggest Shift
â⌠the shift towards the
individual as the
centre of a network of
relationships
mediated & enabled
by technology âŚâ
Source: Kevin Kelly, http://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
Š 2009 Kate Carruthers
55
www.katecarruthers.com
56. The Biggest Shift
â⌠it means
decentralisation of
power from the old
authorities to a new
model â & we do not
yet know what that
new model will be.â
Source: MIT's Technology Review: Mapping the Internet.,
http://bigpicture.typepad.com/comments/images/2007/06/22/net_periphery.jpg
Š 2009 Kate Carruthers
56
www.katecarruthers.com