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Rajar 2009 Q4
1.
Absolute Radio Rajar
Q4, 2009
2.
All Radio’s Reach
is up 0.5% this quarter and is only 0.8% off Q2, 2009’s record of 46.3m
3.
Absolute Network Hours
up 1.7% overall and up 5.5% in London
4.
Absolute Network Reach
down 7.3% this quarter, Absolute Radio down 5.9%
5.
This quarter’s average
hours are Absolute Radio’s highest ever
6.
Total radio listening
dropped 2.1% this quarter with only TIML and UTV increasing
7.
Absolute Radio’s hours
growth was due to increased listening from men and 35-54s
8.
Capital’s Hours down
17.7%, Magic up 2.9% to #1 and Smooth down 30% (LBC up 51.8% on last year)
9.
Magic’s Reach down
9.4%, Capital up 0.5%, Heart down 0.6% but back to #1 commercial
10.
Classic FM’s Hours
down 5.6%, Talk Sport up 4.4%
11.
Classic FM’s Reach
down 5.9%, Talk Sport up 0.9%
12.
Christian up 4.7%,
Classic up 7.9%, TalkSport up 10.4% and Capital up 19.2% London National
13.
Absolute Radio’s 25-54
listening up 7.3%, Classic down 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4% London National
14.
32% of Absolute
Radio’s listening is via a digital platform, primarily DAB, 54% outside of London
15.
Source: Internal server
logs
16.
26.3% more of
our listeners said they listen to the radio via their mobile this quarter while the market shrank 3.3% overall London National
17.
Record 778,000 podcasts
downloaded in December, 6.4 million since launch
Hinweis der Redaktion
30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
Another record month for podcasting with 778,000 downloaded. December growth was driven by Video content
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