1. Radio at the Edge
Chris Lawson
Brand Director

2. More of our community is engaging with us
and LISTENING where they want to.
•53 methods to listen to Absolute
Radio.
•49% of our national listening is via
a digital platform.
•We are pushing this aggressively
•“Go where the audience are”.

3. The Absolute.iAmp

4. Over 100,000 installs so far and now averaging 24,000
launches per week

5. Absolute Radio Network’s streaming was bigger
than BBC Radio 2 in May
Streamed Hours
May-09
5,000,000
4,665,970
4,455,034
4,000,000 3,833,154
3,000,000
2,000,000
1,000,000
0
AR Network BBC Radio 1 BBC Radio 2

6. What we learnt
• Launch fast
• Allow the recommended time for the approval process
• Stability and robustness is essential
• You attract an ABC1 audience
• Put ALL your efforts behind it
• Don’t get depressed at all the one star ratings!

7. 3700 comments

8. The Absolute.iAmp soon on Android

9. The Absolute Radio LiveAmp for the iPhone

10. Since launch…..

11. Thank you
Chris.lawson@absoluteradio.co.uk