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The amount of content that exists today is staggering, and growing exponentially. The need to organize and structure it has never been greater. But with silos strong within organizations and stronger across them, how do we align people to set priorities? A website is too downstream and political to solve IA and content problems. But a subject domain model is one way to gain a clearer picture of the universe outside of any interface.
A domain model is a representation of the concepts within a subject area, while a content model represents the content and their structure and relationships.
Talk given at World IA Day DC in February 2017