7. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
8. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
9. Physicians Plus and Henry Vilas
Zoo
• Polar Dash Campaign
• Joint partnership with Henry Vilas
Zoo
10. Physicians Plus and Henry Vilas
Zoo
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
• 1,973 Twitter fans
Monona Public Library
14. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
15. Key Things To Post
• Photo posts receive interaction
rates 39% higher than average.
• More than 100% of posts that
have a question located at the
end have twice as high comment
rate than those that don’t.
• “Call to actions” mean an
increased interaction rate by
48%.
16. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
19. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
24. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts
27. Key Take-Aways
• Remember that not everything has to be
shared as it’s happening.
• Connect with your community… and beyond!
• Learn from other companies, brands or
people.
LinkedIn Followers: Over 500+ followers on personal page, 135 followers on TCC page 1,441 Connections link you to 9,752,192+ professionals
- Social media is a FREE platform for people to interact between
- Social media is a FREE platform for people to interact between
- With the help of Physician Plus’ social media fans and the Henry Vilas Zoo fans on social media, they raised $810 in a matter of five days
Tagged the zoo, usedhashtags to promote the eventGot cross-promotion at the Monona Public Library
An example of how a non-profit and a brand come together to do good
Went from 50 to 166 people with Facebook ads
- Social media is a FREE platform for people to interact between
- Call to actions are thinking like “Share,” “Like,” “Comment,” “Click” anything that equals
- Social media is a FREE platform for people to interact between
- Use graph on the bottom right to go into talking about emails (that is what the next slide is on)
- Social media is a FREE platform for people to interact between
- Social media is a FREE platform for people to interact between
- Social media is a FREE platform for people to interact between
She Is Why I RideSoup and Bread Madison: original artwork, video that increases interaction rates talk about video
- Social media is a FREE platform for people to interact between
Compared to most business Facebook pages, weekends are good times for non-profits to post on FacebookAnother example of why non-profits are not that much different than regular Facebook pages