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Caroline Cummings
  @iamcarolina
  /in/carolinecummings
What is Self Promotion?
  • Working hard?
  • Dedication to your job/clients?
  • Working long hours?

“Taking the lead to let others know about
the good things you have done, can do
and are doing.”
        Ronna Lichtenberg, author of
        Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
Put Yourself Out There!
• “Put” = what you do to self promote
• “Yourself” = what parts of yourself do you showcase
• “Out there” = who are you trying to attract

                             Caroline Ceniza-Levine
                             Entrepreneur
                             Author
                             Comedian
                             Public Speaker
                             @SixFigureStart
Self Promotion is Character
             Building
• Unleashing your inner hero!
• Asking for a raise/promotion/job
• Stepping up to take the lead
• Admitting when you’re wrong
• Volunteering in your community
• Sharing your successes
• Speaking up for yourself
  and others
• Stepping out of your comfort zone
                                Image Source: jupiterjenkins.com/blog2/?p=923
Go ahead –
venture out onto
the skinny
branches of life...

It’s where
opportunities lie,
fun and
excitement exists,
and where growth
happens…
hers                     his



                      vs.



In 2005, women over 25 years old earned 80%
of men's salaries.

Compared to women under 25 working full-time
earned 93.2% of men's salaries.
Why we don’t self promote…
•   We never learned how to
•   We don’t think we know how to
•   For women, it’s not “lady-like”
•   It’s not my style
•   Accusations of conceit or arrogance
•   It’s “shameless”
•   We’re too embarrassed
•   It’s too stressful
•   We’ll sell ourselves short
•   We’ll oversell ourselves
Great Example “ASK”
Perform and “ASK Again!”
The majority of working wives
 will out-earn their husbands in
 the next generation.

In the majority of U.S. metro
areas, single women with no
children in their 20s out-earned
their male peers…
2.9%



  Fortune 500
Companies with
 Women CEOs
   in 2010…
4.2%



  Fortune 500
Companies with
 Women CEOs
   in 2012…
Fortune 500
Companies with
 Women CEOs
   in 2012…
Meg Whitman         Indra Nooyi




Virginia Rometty   Irene Rosenfeld




Patricia Woertz    Marilyn Hewson
Ellen Kullman      Urusla Burns




Phebe Novakovic    Sheri McCoy




 Carol Meyrowitz     Deanna
                     Mulligan
Debra Reed        Heather Bresch




Denise Morrison    Kathleen
                   Mazzarella




 Ilene Gordon      Maggie
                   Wilderotter
Gracia Martore                 Marrisa Mayer




                 Beth Mooney
• Know what your end goal is first
• Make a self promotion plan
• What do you want to be known for and
  why?
• Be a conversation starter
• Show interest in others
• Give value (sell without selling)
• Promote others by using your
  talents/expertise
• Thoughtful and sensitive in delivery
 Breathe! Pause! Smile! Eye Contact!
Examples of…




Self Promotion
Craft Your Bio Accordingly
               My bio #1




   My bio #2               My bio #3
The Art of Self Introductions…
Entrepreneur           Mom




 PR expert     The Life of the Party!
Creative Writer   UO Graduate




  Job Seeker      The Observer
Join Groups – Start Groups
Get a “Promo Buddy”
Deliver presentations
         • Topic of Passion
         • Use Images
         • Tailor It
         • Prospect It
         • Engage Audience
         • Empower
           Audience
         • Tell Stories
         • Your Ask?
Submit Media Releases
What’s News? Who Cares?
•   Significant client/hire
•   Client’s successes
•   New location
•   Events
•   Awards
•   Honorable mention
•   New products
•   New partner
•   …………..
Solicit Recommendations…
Tweet Your Events, News &
       Successes…
Leverage your
successes to
promote
something
interesting or
important to you…
Post Your Events, News &
      Successes…
Create a “Top 10” List
•   Most popular…
•   Fastest growing…
•   Didn’t know…
•   Interesting…
•   Why to…
•   Why not to…
•   Places to visit…
•   ……………


                       Image Credit: www.cbs.com/latenight/lateshow/
Blogging = Self Promotion
Self Promotion is Also Giving Others Tools To
 share the good things you have
  done, can do and are doing…
“Enchantment
transforms situations
   and relationships.
 It converts hostility
        into civility.
   It reshapes civility
       into affinity.
  It changes skeptics
     and cynics into
         believers.”
“If you can’t
say it to
yourself when
you’re alone,
you’re not
going to be
able to say it in
  -Whitney Snell
front of another
person.”
Believe
  You
  Have
Something
   to
  Say!
Mentoring is Magic!
Mentor AND Be Mentored…
Caroline Cummings
  @iamcarolina
  /in/carolinecummings

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How to Self Promote (for women)

  • 1. Caroline Cummings @iamcarolina /in/carolinecummings
  • 2. What is Self Promotion? • Working hard? • Dedication to your job/clients? • Working long hours? “Taking the lead to let others know about the good things you have done, can do and are doing.” Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
  • 3. Put Yourself Out There! • “Put” = what you do to self promote • “Yourself” = what parts of yourself do you showcase • “Out there” = who are you trying to attract Caroline Ceniza-Levine Entrepreneur Author Comedian Public Speaker @SixFigureStart
  • 4. Self Promotion is Character Building • Unleashing your inner hero! • Asking for a raise/promotion/job • Stepping up to take the lead • Admitting when you’re wrong • Volunteering in your community • Sharing your successes • Speaking up for yourself and others • Stepping out of your comfort zone Image Source: jupiterjenkins.com/blog2/?p=923
  • 5. Go ahead – venture out onto the skinny branches of life... It’s where opportunities lie, fun and excitement exists, and where growth happens…
  • 6.
  • 7.
  • 8. hers his vs. In 2005, women over 25 years old earned 80% of men's salaries. Compared to women under 25 working full-time earned 93.2% of men's salaries.
  • 9. Why we don’t self promote… • We never learned how to • We don’t think we know how to • For women, it’s not “lady-like” • It’s not my style • Accusations of conceit or arrogance • It’s “shameless” • We’re too embarrassed • It’s too stressful • We’ll sell ourselves short • We’ll oversell ourselves
  • 11.
  • 12. Perform and “ASK Again!”
  • 13.
  • 14. The majority of working wives will out-earn their husbands in the next generation. In the majority of U.S. metro areas, single women with no children in their 20s out-earned their male peers…
  • 15. 2.9% Fortune 500 Companies with Women CEOs in 2010…
  • 16. 4.2% Fortune 500 Companies with Women CEOs in 2012…
  • 17. Fortune 500 Companies with Women CEOs in 2012…
  • 18. Meg Whitman Indra Nooyi Virginia Rometty Irene Rosenfeld Patricia Woertz Marilyn Hewson
  • 19. Ellen Kullman Urusla Burns Phebe Novakovic Sheri McCoy Carol Meyrowitz Deanna Mulligan
  • 20. Debra Reed Heather Bresch Denise Morrison Kathleen Mazzarella Ilene Gordon Maggie Wilderotter
  • 21. Gracia Martore Marrisa Mayer Beth Mooney
  • 22.
  • 23. • Know what your end goal is first • Make a self promotion plan • What do you want to be known for and why? • Be a conversation starter • Show interest in others • Give value (sell without selling) • Promote others by using your talents/expertise • Thoughtful and sensitive in delivery Breathe! Pause! Smile! Eye Contact!
  • 25. Craft Your Bio Accordingly My bio #1 My bio #2 My bio #3
  • 26. The Art of Self Introductions…
  • 27. Entrepreneur Mom PR expert The Life of the Party!
  • 28. Creative Writer UO Graduate Job Seeker The Observer
  • 29. Join Groups – Start Groups
  • 30. Get a “Promo Buddy”
  • 31. Deliver presentations • Topic of Passion • Use Images • Tailor It • Prospect It • Engage Audience • Empower Audience • Tell Stories • Your Ask?
  • 33. What’s News? Who Cares? • Significant client/hire • Client’s successes • New location • Events • Awards • Honorable mention • New products • New partner • …………..
  • 34.
  • 36. Tweet Your Events, News & Successes…
  • 38. Post Your Events, News & Successes…
  • 39. Create a “Top 10” List • Most popular… • Fastest growing… • Didn’t know… • Interesting… • Why to… • Why not to… • Places to visit… • …………… Image Credit: www.cbs.com/latenight/lateshow/
  • 40. Blogging = Self Promotion
  • 41. Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…
  • 42. “Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.”
  • 43.
  • 44. “If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in -Whitney Snell front of another person.”
  • 45. Believe You Have Something to Say!
  • 46. Mentoring is Magic! Mentor AND Be Mentored…
  • 47. Caroline Cummings @iamcarolina /in/carolinecummings

Hinweis der Redaktion

  1. One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
  2. Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
  3. Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
  4. Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)