Regional Talent Strategy: Work in the Triangle
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A presentation from Wake County Economic Development
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Regional Talent Strategy: Work in the Triangle
- 1. Wake County Economic Development Regional Talent Strategy Work In The Triangle
- 2. #TriangleTuesdays • 20,000 unique impressions each week • 116 companies involved since January 1st of 2016 • Over 100 retweets weekly • Hundreds of jobs featured monthly • Almost 200 jobs click throughs each Tuesday @WorkTriangleNC #TriangleTuesdays
- 3. Talent Attraction 30 Must Dos in 30 Days Come Tech Out The Triangle
- 4. MEDIA & MARKETING IMPACT • Stories Placed: 44 • Average of 2 stories/month are placed • Advertising Equivalency: $3,881,993 • Editorial Impact: $19,057,776 • Impressions/Reach: 531,502,000 Entrepreneur Features Local Makers Raleigh Denim
- 5. NATIONAL MEDIA COVERAGE Huffington Post Here’s How ‘Invent In-Place’ Is Bringing Big Ideas From Smaller Cities Entrepreneur What Entrepreneurship Taught One Married Couple About Partnership CNNMoney Shipping Containers Turned Into Mobile Tech Labs
- 6. Questions?
Hinweis der Redaktion
- The Work In the Triangle initiative was born in 2011 after an analysis by Development Counselors International to determine a fresh way to promote the Triangle to prospective talent. The analysis was prompted by rumblings in the community from business saying that there needed to be a solid resource to promote the region specifically to talent At the time of the study the Research Triangle region was projected to grow by 78% in two decades, still on track to do that In over 40 interview conducted with top executives in the region, it was learned that companies are still struggling to fill positions quickly ranging from low to high skilled positions.
- The Work In the Triangle initiative was born in 2011 after an analysis by Development Counselors International to determine a fresh way to promote the Triangle to prospective talent. The analysis was prompted by rumblings in the community from business saying that there needed to be a solid resource to promote the region specifically to talent At the time of the study the Research Triangle region was projected to grow by 78% in two decades, still on track to do that In over 40 interview conducted with top executives in the region, it was learned that companies are still struggling to fill positions quickly ranging from low to high skilled positions.
- As part of our talent initiative, WCED is the engine behind Work in the Triangle, which serves as a resource for talent looking to relocate to the area. Every Tuesday, Work in the Triangle hosts a virtual job fair on Twitter using the hashtag #TriangleTuesdays. This initiative has caught fire with: 20,000 unique impressions each week 116 companies involved since January 1st of 2016 Over 100 retweets weekly Hundreds of jobs featured monthly Almost 200 jobs click throughs each Tuesday
- 30 Must Dos in 30 Days This year, Wake County Economic Development (WCED) successfully launched the corporate talent taskforce and created the 30 Must Dos in 30 Days as a direct result. This collateral is specifically designed to help talent “land softly” when moving to the Triangle, and offers a wide variety of activities and moving essentials for both families and singles. Dir. of Talent & Product Development to Participate in Fellowship for Education Attainment The Association of Chamber of Commerce Executives has chosen Ashley Cagle, director of talent and product development at Wake County Economic Development, to participate in the third cohort of the Fellowship for Education Attainment. Cagle is one of only 22 chamber professionals nationwide chosen as a 2016-17 fellow. Additional areas of engagement: Corporate Talent Taskforce Increased partnership with Wake County Public Schools (to understand the workforce pipeline) Tradeshows: SXSW – we have evaluated our strategy for SXSW and have decided to increase our presence there in order to increase our visibility among talent. BIO 2016 – attended BIO 2016 in San Francisco CED Life Science Conference All Things Open Come Tech Out the Triangle (pictured above) Data 4 Decisions Internet Summit
- We’ve had some excellent national coverage showcasing local startup success stories: Huffington Post – “Here’s How ‘Invent In-Place’ Is Bringing Big Ideas From Smaller Cities” The piece highlights Raleigh as a top place outside Silicon Valley where "smart minds and smart money are creating value and economic growth while 'inventing in-place." The article specifically features NC State startup, Trakex: "I had the opportunity to see this heads-down approach recently in Raleigh, NC, to meet with the super-impressive founders of Trakex, an in-motion cargo dimensioning solution with the potential to disrupt the trucking industry's current pricing model - with a current market opportunity of $1.8 billion." Entrepreneur – “What Entrepreneurship Taught One Married Couple About Partnership” Raleigh Denim Workshop was featured in Entrepreneur in a story titled "What Entrepreneurship Taught One Married Couple About Partnership." The story was also featured in the "Young Millionaires: The Next Generation Has Arrived" Sept. print issue of Entrepreneur. The piece showcases Raleigh Denim's entrepreneurial journey in Raleigh and how they came to clear $2 million in revenue last year. The founders, Victor and Sarah, highlight Raleigh's makers scene, talking about how their company has been able to remain craft-orientated without having to stay old school, and that they are "finding people in Raleigh who want to work with their hands and make things." CNNMoney – “Shipping Containers Turned Into Mobile Tech Labs” CNNMoney featured Raleigh startup Betabox in a story titled "Shipping containers turned into mobile tech labs." The story showcases Raleigh's vibrant startup scene and strong focus on innovation and STEM education through a local entrepreneurial success story. Maroni, 24, is founder and CEO of Raleigh-based Betabox, a business whose premise is to inspire innovation, especially among schoolkids. Most public schools lack funds to offer students a full-time lab filled with expensive tools like 3D printers, laser cutters, scanners and electronics to design and build prototypes of cool ideas. Betabox tackles that challenge. "It's as if you snap your fingers and a fully-stocked tech lab arrives," he said. Betabox's mobile labs are built inside refurbished shipping containers and have been retrofitted to include things like whiteboards, laptops and CNC milling machines. Since the story placement, Betabox has seen: a 6x surge in web traffic benefitted from 15,000 social media impressions received 4 qualified requests for partnerships or franchise opportunities from other cities 31 new accounts created on their site Additional Coverage + Articles: Next City: Cultivating Confidence in Women Entrepreneurs in Raleigh Inc.: The Insider’s Guide to Startup Hot Spots Across the U.S. Forbes Contributor Series Local Press: WRAL Techwire: Outside RTP and Downtown Raleigh, Innovation Still Occurs in Wake County TBJ: Are Triangle Small Businesses Thriving? TBJ: Silicon Valley Tech Firm Taps Raleigh for ‘Hundreds’ of Jobs, Regional HQ WalkMe CEO Discloses cities the Company Passed on for Massive Raleigh Jobs Plan News & Observer: Silicon Valley Startup WalkMe to Hire Hundreds in Raleigh