5 Tips for Using Social Media to Promote a Business

1. Using Social Media
To Promote a Business

2. • Establish an online presence.
• Create a video about your
products.
• Collect email addresses by offering
free newsletters or other give-a-
ways.
• Find a local cause that you can get
behind.
• Listen to your customers.
A few ways to use social media to promote a
business. 2
Promote a Business with Social Media

3. To establish an online presence, you need
a blog, which you update regularly. If you
are not online you are invisible (Carrie
Wilkerson). Also, you want to be on
Facebook, Twitter, and LinkedIn. After
you feel comfortable with these social
media platforms add
Google+, Pinterest, and YouTube.
Establish an Online Presence 3
Promote a Business with Social Media

4. .
• Use video as often as possible: blogs, interviews, etc.
• Don’t overthink the video – Just Do It!
• It takes practice to build confidence.
• 2-4 minutes is the most-watched time.
Remember, YouTube is not just a video sharing site, it is a social media site.
You add friends and message them. People comment on and share your videos.
Embed your video into your blog. But how do you let your customers know
about your video? Here are a few ideas.
Send a tweet with the link
Post to LinkedIn
Post to Facebook
Email the link
Post to Google+
Create a Video about your Products using
YouTube 4
Promote a Business with Social Media

5. • Collecting email addresses is what Carrie
Wilkerson calls “filling your stadium”
and Seth Godin calls “tribes.”
• Customers provide their email address
and “opt in” to receive regular updates
from you.
• If you have readers visiting your blog,
you need to be collecting their email
addresses (filling your stadium).
• Check out Carrie’s 25 Practical Tips for
Endless Lead Generation Through
Networking, Online List-Building & Social
Media.
Collect Email Addresses 5
Promote a Business with Social Media

6. • Getting behind a local cause in your
community can help you do good while
creating what is known as “top-of-mind”
positioning.
• When the customer is ready to buy, they will
think of you!
• Your goal is to create an awareness of who
you are. You are a credible, honest, likeable
person; and you want others to know you.
Build trust.
• Zig Ziglar says, “If people like you they'll
listen to you, but if they trust you they'll do
business with you.”
Find a Local Cause 6
Promote a Business with Social Media

7. • What are your customers saying?
• What are your customers struggling
with?
• You might segment your customers
according to their interests and
customize messages aimed at their
interests.
• Listen to your customers so that you can
provide them with excellent service and
value.
Listen to Your Customers 7
Promote a Business with Social Media

8. Remember, these 5 basic tips:
1. Establish an online presence. Create a
webpage with a blog. Update often. Begin
with Facebook, Twitter, & LinkedIn. Add
Google+, Pinterest, & YouTube.
2. Create videos as often as possible.
3. Get their email as fast as possible. Give
them a reason to sign up.
4. Find a local cause to get behind. You
will enjoy helping others, and you will
create top-of-mind positioning.
Summary 8
Promote a Business with Social Media

9. Using Social Media To Promote The Business (August
3, 2012 by newmedia)
5 Customer-Centric Tips for Small Businesses
[INFOGRAPHIC] (Scott Monty)
What social media should your business use? (Antoine
Grebert)
Five Things that Belong on the Front Page of Your Website
(CYNTHIA BORIS)
23 NUGGETS ABOUT ONLINE VIDEO
(VLOGGINGQUEEN)
Why Many Small Businesses Fail at Social Media (Ali
Goldfield)
References 9
Promote a Business with Social Media