Sample slides for NewCo 2015 marketing campaign.

1. NEW
Co
get out to get in.
over
view2015

2. platform
this movement now has a

3. our mission
To identify, celebrate and connect the
engines of positive change in our economy.

5. 1,100+hosts in 2015

6. rtland
san francisco
silicon valley
los angeles
new york
london
amsterdam
boulder
detroit
all around the world
Festivals anywhere entrepreneurship
and innovation thrive.
8 cities in 2014

7. all around the world
Festivals anywhere entrepreneurship
and innovation thrive.
san francisco
silicon valley
portland
los angeles
istanbul
new york
austin
barcelona
london
mexico city
amsterdam
chicago
cincinnati
boston
17+ cities in 2015
boulder
detroit
oakland

8. Best day ever!!!!! The Google
campus is a destination. It is like a
worker’s Disneyland! #NewCoSV
@speaktacular
Thanks to @RateSetter for a great overview
and discussion on your peer2peer lending
company this afternoon. #NewCoLDN
@PruAshby
Wrapping up an
amazing day @tastemade.
Thanks @NewCoFest
for making it all happen.
#NewCoLA
@erikweber

9. I initially approached NewCo as a
recruitment vehicle, as we had two open
positions. I was very happy that out of the
40 or so attendees at our session, we got six
qualified leads for new team members. But
the real impact was business development—
we had eight follow on meetings with people
we met during NewCo, all of whom had new
ideas and connections for us.”
—alison duncan, ceo, amplifier strategies
“

10. a newco...
is on a mission. A NewCo sees itself as on a mission to change
the world for the better.

11. a newco...
is on a mission. A NewCo sees itself as on a mission to change
the world for the better.
is driven by an idea, and a story. NewCos are about
a big idea, one that drives their mission and purpose as an
organization. The company is both a storyteller and narrative
actor of that idea.

12. a newco...
is on a mission. A NewCo sees itself as on a mission to change
the world for the better.
is driven by an idea, and a story. NewCos are about
a big idea, one that drives their mission and purpose as an
organization. The company is both a storyteller and narrative
actor of that idea.
is about its people. The core of every NewCo are the people
who comprise the organization, and the people the organization
serves. A NewCo is like a band—people coming together to
create something that adds value to the world.

13. a newco...
is platform’d. The rise of the Internet economy means
no company is an island. NewCos are either platforms
in their own right, and/or they understand how to participate in
the platform ecosystem of collaboration
and data sharing.

14. a newco...
is platform’d. The rise of the Internet economy means
no company is an island. NewCos are either platforms
in their own right, and/or they understand how to participate in
the platform ecosystem of collaboration
and data sharing.
trusts the open. The word “open” has many meanings, but
for NewCos, “open” has a clear test: When faced with a choice
between closed and controlling vs. a more sharing, open tack, a
NewCo tilts toward the latter.