1. Does SK-II have the potential to become a global brand within Pr.docx

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1. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not? 2. Identify and discuss one benefit and one risk of each of the three market alternatives open to Paolo de Cesare. 3. If you were Paolo de Cesare, which of the three market options would you recommend to the GLT ? .

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