2. Market size
Personal Growth
2011 2020
$12 Billion $23 Billion
Top 3 books This is a massive
increasing market
116 Million copies
Suppliers
10,000s
3. Some examples
Top search phrases
“How to be happy”
56M searches / month
“Leadership” Few of the top key
7M searches / month phrases people use but
only result in small
“Life balance” different players, for each
5M searches / month search result
5. Pondera is
Bringing the Personal
Development industry
together
- Suppliers This is exactly what the
- Customers industry has been waiting
- Community for - allowing seeking
customers to discover
Personalised and relevant new content in order to
- Tailored Ideas find their next purchase.
19. Route to market
Experts’ databases This is how we’re currently
getting the word out
180 affiliates
SEO and PPC
- Broad, keyword-rich site
- SEO/content growth loop
- PPC: low competition
20. Revenue model
Affiliates
Books cost about £20
5% though conferences are
on books around £3,000 for the
weekend
50%
on conferences
We’re already making
money on Affilates
Paid communities
Segmentation data
21. The Pondera team
A team with the ability,
experience and dedication
to capture this opportunity
Carl Dan Claire
Carlos Ivan Bill
/ Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
/ Personal Development needs to appear like a heading for all those
/ Less vertical space above each of 3 bullet points
Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
Redo to include Carlos’s coloured border
Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
Redo to include Carlos’s coloured border
Redo to include Carlos’s coloured border
Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
Reduce the blurbIncrease size of iconsIncrease size of their logo
Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
/ Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side
