1. Little actions ... great results!

2. Nano Goals App
Little actions ... great results!
The original project: What is Nano Goals
App?
• What is: A mobile application
• Category: Productivity.
• Type: To Do List -tool that help the user to
manage his daily tasks-.
• Combined wiht the Getting Things Done (GTD)
methodology: focus in goals.

3. Nano Goals App
Little actions ... great results!
Market prospection I: The App market
• The stimated worid market size is of 1,2 billions of users (preview for
Dec 2012).
• Downloads will rise until 2016 at a rate of 90% per year.
• Premium downloads represents the 10% ot the whole market.
• Incomes are provide essentially by the sales inside the apps and by
advertising.
• 21% of Smartphones users have productivity apps.

4. Nano Goals App
Little actions ... great results!
The app market will multiply by 6 in the next
4 years!
Miles de Descargas de Apps / Año
Fuente Gartner
350.000
309.666
300.000
Miles de Descargas
250.000
205.376
200.000
150.000 131.695
100.000 81.422
45.617
50.000 24.936
0
2011 2012 2013 2014 2015 2016
Año

5. Nano Goals App
Little actions ... great results!
The Market Prospection II: The Apps type To Do List /
Getting Things Done (GTD)
Distribución del mercado
• In September 2012: 13,5 Millions
MLO 23 Apps <
downloads. Wunder list
2% 100.000
Ast r id Social
4%
6% Product iv it y
22%
• The market is integrated by 29 free Rem em ber t he
m ilk
apps. 22%
• Is a very concentrated market: 6 apps
have the 96% of the total market
Gt ask s
Any.DO 22%
List a de Tareas
22%

6. Nano Goals App
Little actions ... great results!
Our value proposal: Nano Goals App
• Nano Goals App replicated the
winner apps -basically Any.Do y
Astrid-.
• Added new improvements:
– Motivational perspective
– Predetermined goals (plug & play)
– Habit generator
– Play concept

7. Nano Goals App
Little actions ... great results!
The Survey: What do you think about...?
• Do you think that an app that • Would you use it? (y/n question):
contribute to generate an specific The 70,5% of user answered that dey
habit would be valuable? (from 1 to would use that app.
10): The media was 6,8, most of them
considerated valuable that kind of app.
• What habits/goals would you value
the most? (open question):
– Make diet
• Would you pay for it a 1,75$ rate? – Healthy & Sport habits
(y/n question): 23,5% answered they – Study
would adquire it at a price of 1,75$ – Organisation
– Home tasks
– Save/finance

8. Nano Goals App
Little actions ... great results!
Conclusions of the Market prospection &
Potential Costumers Survey
• The App market is exploding, is were the big opportunities are,
although...
• There are a lot of competition in the generalist to do list / Getting
Thing Done app market, but...
• Could be a market segment not totally cover by the actual apps: the
app for professionals -there're a lot of bibliography about business
management that still haven't got translate to the app market-.
• Although potential particular costumers have shown interest in the
product, they don't seems really impressed or anxious for get and
use it.
• People in their professional role are familiar with the use of
technological support to support there tasks.

9. Nano Goals App
Little actions ... great results!
So... we change:
• Nano Goals App will be a product developed for the professional
improvement.
• It will be methodologically based in “The seven habits of highly
effective people” from Stephen Covey.
• It help people to get little goals like a way to pursue more global
objectives -inspired by the Kaizen philosophy-.
• This goals will be predefinided and related with one of the seven
habits. Althouhg users could design the ones they wanted.
• It will have a mobile and a Web version so people could use it in the
office.

10. Thank you !
Carlos Medina – for Venture Lab