The document outlines the top 10 fundraising fails for startups based on the expertise of Seedcamp, a micro-seed investment fund. The top fails include not having an engaging presentation style, lacking a proper fundraising plan, not understanding customers or their pains that the solution solves, assuming general market studies apply without customization, unclear understanding of competitors, unknown cash needs and burn rate, founder team not explained as solution makers, existing investors owning more equity than founders, cold outreach without introductions, and not learning from mistakes.

1. Top 10 Fundraising
Fails
by Carlos Eduardo Espinal @cee
Partner @ Seedcamp.com

2. Who is Seedcamp?
We are a micro-seed investment
fund with a mentoring programme.
We have over 120+ investments in
over 70 countries

3. Our Stats
86% of our companies have raised
follow-on funds
$1.6 million is the average funding
raised per company
9 of our companies have been
acquired

4. Our Process
We invest in about 20-30
companies per year
We provide a network, advice, and
capital to ambitious founders
Apply online at http://
www.seedcamp.com

5. The Top 10 Fundraising Fails

6. - 10 -
Presenting with a style that doesn't
capture the right attention
@cee / @seedcamp

7. - 9 -
Not having a proper fundraising plan
@cee / @seedcamp

8. - 8 -
Not understanding your customer and
how to reach them
@cee / @seedcamp

9. - 7 -
Unable to demonstrate a real pain for
your customer
(and how your solution fixes it)
@cee / @seedcamp

10. - 6 -
Assuming that a general market size
study applies to your startup
@cee / @seedcamp

11. - 5 -
Not truly understanding who your
competitors are
@cee / @seedcamp

12. - 4 -
Not knowing your cash needs & cash
burn
@cee / @seedcamp

13. - 3 -
Not explaining why your team is the
team that will make this happen
@cee / @seedcamp

14. - 2 -
Having your existing investor
shareholders own more equity than the
founders
@cee / @seedcamp

15. - 1 -
Not reaching out to an investor
through an introduction
@cee / @seedcamp

16. - Bonus -
Not learning from your mistakes
@cee / @seedcamp

17. Thank You
Apply online at http://
www.seedcamp.com
@cee / @seedcamp