1. DOMAINING SPAIN – Valencia –2013
Carlos Blanco
Founder
http://ww.grupoitnet.com
http://www.carlosblanco.com
@carlosblanco
@grupoitnet

2. • 44 años, father of 3 children, divorced
• Entrepreneur from 13 years age
• Business Management Program (PADE)
at IESE Business School
• Education IT
• Masters in Telecomunications (UPF), Multimedia
(UAB), Project Management (ICT)
• Football Trainer 
• Master’s degree in Sports Management (RFEF)
• Founder at First Tuesday Spain
• Mentor at SeedRocket, Wayra & Founder Institute
CARLOS BLANCO

3. • Grupo ITnet born at 1996 with company focused
in sports content, in 2002 change in leisure &
entertainment company.
• Akamon created in 2011 , lider at LatAm + South
EU in Social Casino Games
• Grupo Itnet has invested in +20 startups
• +100 staff (GrupoITnet & Akamon)
• +25 webs sports, leisure and games.
• +9,5 M€ turnover 2012, +15 M€ budget 2013
• +10 millions unique users monthly.
GRUPO ITNET + AKAMON

4. QUESTIONS IN REAL-TIME ?
@carlosblanco
carlos@itnet.es

5. INVESTMENT IN DOMAINS
• 11.000 domains (medium quality)
• 735.000€ (2003-2012)
• 50% adquisition
• Mainly in 2005-2007
• 2007 year with more investment
• 50% renovations
• Price up  every year
 13% 2012 vs 2011

6. GOOD BUSINESS
Cumulative Investment & gross margin (1)
2006: Ac.Inv 200k€ / GM 70k€ / AcGM 110k€
 35%
2007: Ac.Inv 355k€ / GM 110k€ / AcGM 215k€
 31%
2008: Ac.Inv 445k€ / GM 135k€ / AcGM 350k€
 +30%
2009: Ac.Inv 505k€ / GM 80k€ / AcGM 430k€
16%

7. GOOD BUSINESS
Cumulative Investment & gross margin (2)
2010: Ac.Inv 580k€ / GM 105k€ / AcGM 535k€
+18%
2011: Ac.Inv 655k€ / GM 150k€ / AcGM 685k€
23%
2012: Ac.Inv 735k€ / GM 145k€ / AcGM 825k€
20%

8. AVERAGE PRICE EVOUTION
• 2005-2007: 1500€
• 2008: 3200€
• 2009: 2200€
• 2010: 2700€
• 2011: 3500€
• 2012: 2300€

9. ABSTRACT : OTHER DATA
• Investment 735.000€ (50% buy)
• Total Gross Margin 825.000€
• Sales increased with “Direct Sales”
(2011)
• 145k€ average sales 2011-2012
• 99k€ average sales 2010

10. ABSTRACT : CURIOSITIES
• First sale: chicaslocas.com 2000 US$
• Best sale: apostasdesportivas.com 22,5k€
playbet.com 21,6k€ (direct sale)
• In addition, investing in domains has
allowed Grupo ITnet to have good
domains to launch their projects:
Consolas.com – Mundiales.com – TodoSeries.com
CanalViajes.com – Sabores.com – Mundocine.com
TodoCorazon.com – TopBodas.com – Dibus.com
ZonaMusica.com – Sanamente.com – Guiae.com

11. ABSTRACT : BAD DECISIONS
• Investment in domains .es
• +- 1.500 domains
• Low sales (average price & numbers)
• Names and surnames (not famous)
• Few funds to buy more domains at the
key moment (2003-2007)

12. ABSTRACT : GOOD DECISIONS
• Investment in domains .com
• Generic domains (1 - 2 words)
• Mainly spanish
• Numbers domains
• 1234.com / 12345.com
• Direct Sales with own platform
http://www.topdomainer.com

13. http://www.topdomainer.com

14. Carlos Blanco: Contact
http://www.CarlosBlanco.com
@carlosblanco
http://es.linkedin.com/in/carlosblanco
http://www.facebook.com/carlosblanco.grupoitnet
carlos@itnet.es

15. Thank you